Social Media News, Features, and Interviews

Facebook again admitted that it provided inaccurate metrics to its advertising and publishing partners, but the company also promised a number of fixes to the problem.

Facebook has revealed a host of new errors in its metrics and reporting for advertisers and says it’s overhauling metrics processes and stepping up transparency through third-party verification in order to combat concerns.

CMOs and CIOs talk about how they lead through this challenge at a recent roundtable discussion sponsored by Sitecore and Deloitte Digital.

Breakfast forum explores the ongoing impact of digital transformation on the roles of marketing and IT (Photos by Jason Creaghan).

When you are running social media for any large business, the task can seem overwhelming – especially if there are just two of you to do so.

Ticketek’s parent company is building out a data analytics and services division that not only wants to help brands derive better customer insight from first-party data, but also tap into the wealth of ‘affinity’ data generated by the live experience economy.

Is there any stopping the rise of digital media? In 2013, the A/NZ operation of global beauty company, L’Oréal, was spending less than 15 per cent of its media budget on digital. Fast forward to 2016, and that has doubled to 30 per cent.

Carlton United Breweries has signed on as the exclusive Australian partner for a new social influencer app launched by boutique agency, Social Soup.

The rapid emergence of social media influencers presents marketers with yet another channel in the ever-fragmenting media landscape.

Fashionistas are a highly-social bunch, but they are also relatively rare, and very specific in their interests. So when the team behind Melbourne Spring Fashion Week (MSFW) decided to increase their use social of media to grow their audience, they were determined to get it right.

Adding GIFs, photos, videos and other media is a way to expand the character limit without actually doing so.

​GroupM’s CEO, Mark Lollback, and NAB’s CMO, Andrew Knott, have appeared on the latest list of most viewed Australian marketing profiles on LinkedIn for 2016.

Qantas has rolled out a new campaign called ‘Out of Office Travelogue’ aimed at transforming a user’s out-of-office auto reply into a real-time travel journal.

Facebook bots will now be able to conduct business and display their own custom user interfaces, after an update the company announced Monday morning aimed at enhancing its platform capabilities.

As the marketing manager for Frucor Beverages’ energy drink, V Energy, Craig Harkness’ target audience includes possibly the world’s hardest-to-reach segment: 18-to-24-year-olds.

Gaining data insight into the types of stories people connect with has not only helped the Cure Brain Cancer Foundation chalk up significant engagement with a new cancer trials launch, it’s also transformed how its marketing and communication teams operate.

GroupM has joined forces with Twitter to kick off beta trials of its first 100 per cent viewability campaigns on the social media platform.

After taking heat earlier this year over allegations of political bias, Facebook announced that it's replacing fallible humans with new algorithms to select items for its "Trending" topics feature.

If Apple is working on a social app, or even eyeing an outright foray into a social network, is it too little too late?

Two years after its acquisition by Facebook, WhatsApp is changing its privacy policy to allow it to share more information about its mobile app users with its owner.

Social Soup claims it's become the first influencer marketing agency in Australia to offer in-store sales measurement of its activities after striking up a partnership with Quantium.