Social Media
West Tigers fans will get to see what happens with the National Rugby League (NRL) side in the off season when its own TV station, and associated smartphone app, begins broadcasting in July 2014.
Social Media
Salesforce.com is releasing Social Studio, a new product that combines features from its Radian6 social-media-monitoring technology with the content publishing capabilities of its Buddy Media software for marketers.
Social Media
Amazon is letting consumers add items to their shopping cart straight from Twitter. All it takes is a hashtag.
Social Media
Facebook will extend its advertising business by distributing ads from its marketers to third-party mobile apps.
Social Media
Twitter on Tuesday turned in some healthy sales figures for the first quarter, though its net loss grew substantially compared to last year.
Social Media
Marketers from ASX100 brands stretching from Telstra to AMP, NSW Trade and Investment and Foxtel have featured on a new list of Australia’s 10 most engaged marketers on LinkedIn.
Social Media
The social networks are falling apart -- breaking up into multiple sites and apps that do in a scattered way what used to happen centrally.
Social Media
Facebook reported a nice 72 percent boost in sales for the first quarter, as the company continues to make strides expanding its advertising business on mobile devices.
Social Media
Comments and shares are becoming a larger percentage of the social engagement mix for brands, Adobe’s Social Intelligence report claims.
Social Media
Twitter has taken a slow approach in the rollout of new ad products and changes to the user interface, but that's beginning to change. Following its deeper integration with MoPub, Twitter is expected to reveal a series of new ad products alongside a refined and more feature-rich user experience.
Social Media
Internet users may soon start to see more ads that look like posts from Google+, but without visiting the social network.
Social Media
Aiming to play a bigger role in analyzing tweets and sharing the resulting insights with advertisers and other businesses, Twitter has acquired Gnip, its partner for the past few years.
Social Media
Social media is becoming a key channel for marketers thanks to its wealth of paid, owned and earned opportunities. But according to the social media manager for MGM resorts, it wasn’t so long ago that social was the “red-headed stepchild” in the corner of the room that everyone pointed at as part of the family but treated separately.
Social Media
In space, they say, no one can hear you scream. Some marketers feel the same way about Facebook.
Social Media
Facebook can't be faulted for following the same path as other mass media channels that came before it with regards to advertising, but there are many marketers who are still hoping for something different this time around.
Social Media
KLM Dutch Royal Airlines is using social media to support its Meet & Seat boarding experience, which is designed to make it easy for passengers to connect with one another on flights, whether it's for business or social reasons.
Social Media
Real-time chatter about television abounds on Twitter, offering a potentially lucrative opportunity for advertising. The social network is looking to make the most of it, announcing a series of deals Monday to better monetize tweets about TV shows around the world.
Social Media
LinkedIn has introduced a new analytics tool to its content marketing offering which it claims will help brands to quantify and benchmark content posted on its site.
Social Media
Social media has increased the importance of producing marketing that spurs word of mouth, according to Acer CMO Michael Birkin.
Social Media
Marketers are convinced their role is changing dramatically, but most don’t know how to go about reinventing themselves, a new report claims.
Social Media
Facebook has reached a surprise deal to buy Oculus VR, developer of the Oculus Rift virtual-reality headset, for about $US2 billion, according to the social network.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
