Yahoo will progressively require users of its services to sign in with a Yahoo ID
Users of Yahoo services will down the line have to use a Yahoo username to sign on to its services, as the company plans to phase out signing up to these services using Facebook and Google credentials.
The Internet giant is updating its sign-in process to provide a streamlined sign-in experience, a single account and password for all Yahoo products across devices, faster customer support and account assistance, and easier password recovery, a spokeswoman for the company said via email Tuesday.
"The eventual switch for all users to a Yahoo username will occur over time," she added.
Users for many Yahoo services can currently use their Yahoo ID or their Google or Facebook accounts to sign in, as a result of a program introduced early 2011 under former CEO Carol Bartz.
If the focus of Bartz was to attract users to Yahoo from popular websites such as Facebook and Google, the aim of current CEO Marissa Mayer appears to be on creating a dedicated user base for its variety of services.
Last year, the company decided to reset email accounts that were not used for at least 12 months and issue them to other users to help them get IDs of their choice.
The first Yahoo service to require the new sign-in process is the Yahoo Sports Tourney Pick'Em. Participants in the challenge have to sign in using their Yahoo ID.
John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016
The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...
LYF Solutions
The trouble with Scotty from Marketing - The CMO view - CMO Australia
Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...
denysf
The trouble with Scotty from Marketing - The CMO view - CMO Australia