Yahoo will progressively require users of its services to sign in with a Yahoo ID
Users of Yahoo services will down the line have to use a Yahoo username to sign on to its services, as the company plans to phase out signing up to these services using Facebook and Google credentials.
The Internet giant is updating its sign-in process to provide a streamlined sign-in experience, a single account and password for all Yahoo products across devices, faster customer support and account assistance, and easier password recovery, a spokeswoman for the company said via email Tuesday.
"The eventual switch for all users to a Yahoo username will occur over time," she added.
Users for many Yahoo services can currently use their Yahoo ID or their Google or Facebook accounts to sign in, as a result of a program introduced early 2011 under former CEO Carol Bartz.
If the focus of Bartz was to attract users to Yahoo from popular websites such as Facebook and Google, the aim of current CEO Marissa Mayer appears to be on creating a dedicated user base for its variety of services.
Last year, the company decided to reset email accounts that were not used for at least 12 months and issue them to other users to help them get IDs of their choice.
The first Yahoo service to require the new sign-in process is the Yahoo Sports Tourney Pick'Em. Participants in the challenge have to sign in using their Yahoo ID.
John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com
Welcome to the second episode of Launch Marketing Council’s new series exploring how Australian brands tackle launch marketing in the consumer packaged goods sector.
The most innovative organisations embrace failure. Why? Because it is often through failing the most creative out-of-box thinking happens. And with it comes vital learning opportunities that bring new knowledge and experience into teams.
Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...
Sheetal Kamble
SAP retail chief: Why more retailers need to harness data differently
It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...
FIO Homes
How a brand facelift and content strategy turned real estate software, Rockend, around
I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...
Brad
Coles launches new sustainability initiative
Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...
Bob
How Remedy is using digital marketing and commerce to drive conversion
yo nice article
Bob
6 Ways to ramp up Social Media to Your Web Design