Yahoo to phase out signing to its services using Facebook, Google

Yahoo will progressively require users of its services to sign in with a Yahoo ID

Users of Yahoo services will down the line have to use a Yahoo username to sign on to its services, as the company plans to phase out signing up to these services using Facebook and Google credentials.

The Internet giant is updating its sign-in process to provide a streamlined sign-in experience, a single account and password for all Yahoo products across devices, faster customer support and account assistance, and easier password recovery, a spokeswoman for the company said via email Tuesday.

"The eventual switch for all users to a Yahoo username will occur over time," she added.

Users for many Yahoo services can currently use their Yahoo ID or their Google or Facebook accounts to sign in, as a result of a program introduced early 2011 under former CEO Carol Bartz.

If the focus of Bartz was to attract users to Yahoo from popular websites such as Facebook and Google, the aim of current CEO Marissa Mayer appears to be on creating a dedicated user base for its variety of services.

Last year, the company decided to reset email accounts that were not used for at least 12 months and issue them to other users to help them get IDs of their choice.

The first Yahoo service to require the new sign-in process is the Yahoo Sports Tourney Pick'Em. Participants in the challenge have to sign in using their Yahoo ID.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Thanks for helping me putting those threads of thoughts together. Simplification and connection - neat idea.

Mark Bayly

Tips from IAG on how to craft human-centred design

Read more

The problem with Box is that they made a couple of big mistakes - they first hired a bunch of unprepared kids and gave them big roles and...

Tim Woods

CMO interview: Why Box's marketing chief is rewarding staff for failing

Read more

At this point, being hit hard will also be subject for a detailed study. In honesty, too early to tell but there are precedents to follow...

Sean Lindeman

Australian Government to abolish 457 visa program

Read more

Latest Podcast

More podcasts

Sign in