Yahoo to phase out signing to its services using Facebook, Google

Yahoo will progressively require users of its services to sign in with a Yahoo ID

Users of Yahoo services will down the line have to use a Yahoo username to sign on to its services, as the company plans to phase out signing up to these services using Facebook and Google credentials.

The Internet giant is updating its sign-in process to provide a streamlined sign-in experience, a single account and password for all Yahoo products across devices, faster customer support and account assistance, and easier password recovery, a spokeswoman for the company said via email Tuesday.

"The eventual switch for all users to a Yahoo username will occur over time," she added.

Users for many Yahoo services can currently use their Yahoo ID or their Google or Facebook accounts to sign in, as a result of a program introduced early 2011 under former CEO Carol Bartz.

If the focus of Bartz was to attract users to Yahoo from popular websites such as Facebook and Google, the aim of current CEO Marissa Mayer appears to be on creating a dedicated user base for its variety of services.

Last year, the company decided to reset email accounts that were not used for at least 12 months and issue them to other users to help them get IDs of their choice.

The first Yahoo service to require the new sign-in process is the Yahoo Sports Tourney Pick'Em. Participants in the challenge have to sign in using their Yahoo ID.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...

Davy Adams

Why Gartner thinks brands are too uptight about strategy

Read more

My father had ALS (amyotrophic lateral sclerosis) for 3 years His first symptoms were weakness in his hands and losing his balance which ...

Janice Tollis

Why Gartner thinks brands are too uptight about strategy

Read more

The things who have mentioned are very convincing and will certainly work.

Lunna Walker

Xero evolves to fit a changing marketplace

Read more

The use of the virtual reality and the additional reality in marketing are only the first steps to the unlimited possibilities. When you ...

Viri VR

Treasury Wine Estates ramps up consumer engagement with augmented reality app portfolio

Read more

Personally, I know about using virtual reality in VR games or when watching movies. I live in Melbourne and often visit a club - https://...

Rafe Frost

3 brand new virtual reality experiences in action

Read more

Latest Podcast

More podcasts

Sign in