TED talks take over Facebook's Paper with exclusive content

The TED collaboration is Facebook's first outside partnership for Paper and could lead to more.

TED is taking over Facebook’s Paper app with exclusive content to coincide with its annual conference
TED is taking over Facebook’s Paper app with exclusive content to coincide with its annual conference
  • TED is taking over Facebook’s Paper app with exclusive content to coincide with its annual conference
  • TED content will take over Paper's Ideas section all week.
View all images

TED talks have been inspiring people for the last 30 years with big ideas on technology, entertainment, design, and a slew of other topics. Now TED is taking over Facebook's Paper app with exclusive content to coincide with its annual conference, which kicked off in Vancouver, Canada, on Monday.

This is Paper's first content collaboration, and Facebook hasn't even mentioned that such partnerships were a possibility before now. The Ideas section of Paper will be filled with original posts and photos from TED participants in Vancouver, plus presentations from the talks themselves. Basically, anything posted on Facebook about the conference, including commentary from journalists in attendance at the event, will become fodder for inclusion in the Ideas section.

Paper's Ideas section has experimented with themes in the past, like content related to South by Southwest, but this is the first time Facebook has brought in an outside partner to curate content for the section, or for any section. The collaboration has potential to boost interest in Paper, which is an experimental way for Facebook users to flip through both their News Feed and news articles without leaving the app. If the TED takeover is successful--which Facebook will likely measure in how many shares the content racks up--it could lead to similar partnerships in the future.

The conference lasts through March 21, so you can expect fresh TED-related content on Paper every day. A few of this year's notable speakers include Bill and Melinda Gates, Gabrielle Giffords and Mark Kelly, and Ray Kurzweil.

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Hey Nadia, interesting read. We have all read about what your chatbots should offer or have but haven't came across with anything about w...

Ashish K Jain

What not to do when building chatbots and voice-based brand interactions

Read more

There are some many other great solutions compared to the ones you listed here. Our clients left some of those and switched to MARA (getM...

Alexandru Rada

CMO's top 10 martech stories for the week - 9 June

Read more

Charming Shane. You know this is a public forum, right ?

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

I agree customer intimacy is a great way of creating better customer experience. Especially in the Insurance and Financial industry. Her...

Jessicalopez1989

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in