TED talks take over Facebook's Paper with exclusive content

The TED collaboration is Facebook's first outside partnership for Paper and could lead to more.

TED is taking over Facebook’s Paper app with exclusive content to coincide with its annual conference
TED is taking over Facebook’s Paper app with exclusive content to coincide with its annual conference
  • TED is taking over Facebook’s Paper app with exclusive content to coincide with its annual conference
  • TED content will take over Paper's Ideas section all week.
View all images

TED talks have been inspiring people for the last 30 years with big ideas on technology, entertainment, design, and a slew of other topics. Now TED is taking over Facebook's Paper app with exclusive content to coincide with its annual conference, which kicked off in Vancouver, Canada, on Monday.

This is Paper's first content collaboration, and Facebook hasn't even mentioned that such partnerships were a possibility before now. The Ideas section of Paper will be filled with original posts and photos from TED participants in Vancouver, plus presentations from the talks themselves. Basically, anything posted on Facebook about the conference, including commentary from journalists in attendance at the event, will become fodder for inclusion in the Ideas section.

Paper's Ideas section has experimented with themes in the past, like content related to South by Southwest, but this is the first time Facebook has brought in an outside partner to curate content for the section, or for any section. The collaboration has potential to boost interest in Paper, which is an experimental way for Facebook users to flip through both their News Feed and news articles without leaving the app. If the TED takeover is successful--which Facebook will likely measure in how many shares the content racks up--it could lead to similar partnerships in the future.

The conference lasts through March 21, so you can expect fresh TED-related content on Paper every day. A few of this year's notable speakers include Bill and Melinda Gates, Gabrielle Giffords and Mark Kelly, and Ray Kurzweil.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in