The TED collaboration is Facebook's first outside partnership for Paper and could lead to more.
TED talks have been inspiring people for the last 30 years with big ideas on technology, entertainment, design, and a slew of other topics. Now TED is taking over Facebook's Paper app with exclusive content to coincide with its annual conference, which kicked off in Vancouver, Canada, on Monday.
This is Paper's first content collaboration, and Facebook hasn't even mentioned that such partnerships were a possibility before now. The Ideas section of Paper will be filled with original posts and photos from TED participants in Vancouver, plus presentations from the talks themselves. Basically, anything posted on Facebook about the conference, including commentary from journalists in attendance at the event, will become fodder for inclusion in the Ideas section.
Paper's Ideas section has experimented with themes in the past, like content related to South by Southwest, but this is the first time Facebook has brought in an outside partner to curate content for the section, or for any section. The collaboration has potential to boost interest in Paper, which is an experimental way for Facebook users to flip through both their News Feed and news articles without leaving the app. If the TED takeover is successful--which Facebook will likely measure in how many shares the content racks up--it could lead to similar partnerships in the future.
The conference lasts through March 21, so you can expect fresh TED-related content on Paper every day. A few of this year's notable speakers include Bill and Melinda Gates, Gabrielle Giffords and Mark Kelly, and Ray Kurzweil.
Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.
The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.
Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
We supply petroleum product such as JP54, D2, D6, JET A1, Serious buyer should contact now for SCO in order to work with seller workable ...
Vico Peißker
ACCC releases Consumer Data Right draft framework for comment
What is your opinion about chatbots serving your customers? My belief is bots are going to be the future of customer service and fulfilme...
Giridhar Prathap Reddy
NAB taps power of AI chatbots for business customer service
Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...
Giridhar Prathap Reddy
Deloitte TMT Predictions: AR and mobile crucial for marketing success in 2018
Hi there! Thanks for this interesting article! I love to read about new technology and software that makes our lives easier. I'm looking ...
Julia Summer
Wartsila overhauls Web platforms to create ‘seamless’ brand experience across all devices
RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...
Ed Fry
Why sales and marketing alignment is more important than ever