Social Media
So far, Twitter's advertising team has concentrated on sponsored tweets and variants thereof that appear on Twitter.com and the company's mobile apps. But as the Wall Street Journal reports, Twitter is looking at a new place to put its ads: other websites.
Social Media
Facebook is acquiring QuickFire Networks, a video processing and transcoding company that should help the social network deliver video more efficiently to its users as more of it shows up in their feeds.
Social Media
The number of videos in people's Facebook feeds grew by 3.6 times over the past year, the company says, a trend likely to grow as the company pushes deeper into video.
Social Media
Facebook is acquiring Wit.ai, a speech-recognition startup whose technology could give the social network new ways to let users connect verbally.
Social Media
Twitter discussed its plans for more advanced video editing and publishing tools in November, and thanks to a TechCrunch report, we're getting a better idea of what that video feature may entail.
Social Media
The rise of social, mobile and location technology presents an unprecedented opportunity for marketers to engage in targeted and service-led marketing.
Social Media
Big data is increasingly becoming a tool for brands to improve engagement with customers. At digital charity portal, JustGiving, it’s also helping to personalise and socialise the experience of giving.
Social Media
Facebook last week detailed a number of initiatives meant to help it form a more cohesive strategy for implementing its arsenal of recently acquired advertising technology.
Social Media
While many activities have migrated online, Facebook is still eager to know how its users shop in physical stores.
Social Media
Photo-sharing site Instagram said Wednesday that its active monthly user base reached 300 million, a dramatic 50% increase in the past nine months.
Social Media
In 2014, people around the world were celebrating, mourning, protesting and connecting. And thanks to the approximately 500 million tweets being posted every day this year, they were largely doing it on Twitter.
Social Media
Analytics specialists are proving both costly and hard to find in Australia, according to a new survey report from the Institute of Analytics Professionals Australia (IAPA).
Social Media
For not-for-profit organisation RSPCA, supporters are crucial to ensuring more animals stay out of harm’s way and are healthy. However, for a long time animals were mostly centre of attention, until executive marketing manager of fundraising and communications, Paige Gibbs, challenged this.
Social Media
A new social network that aims to connects individuals with their neighbours and local community has launched in Australia today.
Social Media
Twitter, hungry for new data to fuel its targeted advertising, will start looking at what other apps its users have downloaded.
Social Media
If ads on Twitter weren't annoying enough, some will start asking for your credit card info, in the hopes you'll load up on store discounts.
Social Media
Marketers have devised all sorts of creative ways to promote and sell their brands on Facebook. Of course, there are many marketing tactics Facebook doesn't want to see on its platform, and it created a specific set of policies to weed them out.
Social Media
Facebook may be expanding from a social website where users share photos of their favorite sandwiches and pets, to a network focused on business users.
Social Media
Snapchat just recently started to include advertisements in its popular ephemeral messaging app, but its advertising strategy is notably different than its competitors' strategies. Snapchat says it has no interest in tricking its users into clicking ads by blurring the line between advertising and organic content created by actual users.
Social Media
Facebook wants its users to take control of their own privacy.
Social Media
Marketers must make smart use of technology to create powerful ad experiences for consumers, according to GroupM global chief digital officer, Rob Norman.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
