Twitter looks to team up with publishers to display ads on other websites.
So far, Twitter's advertising team has concentrated on sponsored tweets and variants thereof that appear on Twitter.com and the company's mobile apps. But as the Wall Street Journal reports, Twitter is looking at a new place to put its ads: other websites.
The Journal says Twitter plans to "sell ads within streams of tweets on other publishers' apps and websites." The idea, according to The Journal, is to "make money from the millions of people who see tweets all over the Web but don't actually use Twitter."
Twitter, which announced its plans during a presentation this past week at CES, would share a portion of the revenue generated from the ads with the participating sites, according to the report.
The story behind the story: Twitter has made a big advertising push over the past year or so: Back in April, Twitter hinted that it would roll out 15 new kinds of ads over six months. And just last week, the world learned a bit more about Twitter's plans for video ads. However, those were all extensions of the existing Twitter Cards system.
This new initiative, therefore, would seem to represent a shift in strategy for Twitter, since it's the first time the company has published ads outside its own site or products. It'll be interesting to see how Internet users take to Twitter's new approach.
More on Twitter
Welcome to the second episode of Launch Marketing Council’s new series exploring how Australian brands tackle launch marketing in the consumer packaged goods sector.
The most innovative organisations embrace failure. Why? Because it is often through failing the most creative out-of-box thinking happens. And with it comes vital learning opportunities that bring new knowledge and experience into teams.
Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
fdgfd www.google.com
Caroline Natalia
How WW shifted physical engagement to virtual success in 5 days
I found decent information in your article. I am impressed with how nicely you described this subject, It is a gainful article for us. Th...
Daniel Hughes
What 1800 Flowers is doing to create a consistent customer communications experience
Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...
Sheetal Kamble
SAP retail chief: Why more retailers need to harness data differently
It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...
FIO Homes
How a brand facelift and content strategy turned real estate software, Rockend, around
I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...
Brad
Coles launches new sustainability initiative