Instagram gains user momentum, passing Twitter

Photo-sharing site Instagram said Wednesday that its active monthly user base reached 300 million, a dramatic 50% increase in the past nine months.

Photo-sharing site Instagram said Wednesday that its active monthly user base reached 300 million, a dramatic 50% increase in the past nine months.

Instagram, which launched in 2010, edged past 8-year-old Twitter and its reported 284 million monthly active users.

Facebook, which bought Instagram in 2012 for $1 billion, has nothing to worry about. In September, the social network reported that its own active monthly user base had hit 1.35 billion.

"Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day," wrote Instagram CEO Kevin Systrom in a blog post. "We're thrilled to watch this community thrive and witness the amazing connections people make over shared passions and journeys."

Zeus Kerravala, an analyst with ZK Research, said Instagram's impressive growth stems from its popularity with millennials, who have a strong connection with social networking, selfies and images.

"The younger generation, in particular, is a very visually oriented group that loves selfies," Kerravala said. "Pictures just say more -- they're fast and easy. Instead of saying, 'What a great view of the Grand Canyon,' snap a photo and upload it."

He noted that Twitter users can upload photos and short videos to the micro-blogging site, but the site is mainly used for its 140-character or less messages.

"I think Twitter is more for information dissemination, where Instagram is more about sharing content," Kerravala said.

In his blog post, Systrom said that while the site is becoming more popular, he wants to make sure that no one is impersonating a celebrity.

"People ask, 'When it comes to public figures and brands, how do I know that the people I discover on Instagram are really who they say they are? How do I know that this person really is Tony Hawk?'" he said.

To address that issue, the site on Wednesday launched verified badges for celebrities, athletes and brands in an effort to help assure users that the people they're following are who they say they are.

The badges will start rolling out this week.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in