Instagram gains user momentum, passing Twitter

Photo-sharing site Instagram said Wednesday that its active monthly user base reached 300 million, a dramatic 50% increase in the past nine months.

Photo-sharing site Instagram said Wednesday that its active monthly user base reached 300 million, a dramatic 50% increase in the past nine months.

Instagram, which launched in 2010, edged past 8-year-old Twitter and its reported 284 million monthly active users.

Facebook, which bought Instagram in 2012 for $1 billion, has nothing to worry about. In September, the social network reported that its own active monthly user base had hit 1.35 billion.

"Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day," wrote Instagram CEO Kevin Systrom in a blog post. "We're thrilled to watch this community thrive and witness the amazing connections people make over shared passions and journeys."

Zeus Kerravala, an analyst with ZK Research, said Instagram's impressive growth stems from its popularity with millennials, who have a strong connection with social networking, selfies and images.

"The younger generation, in particular, is a very visually oriented group that loves selfies," Kerravala said. "Pictures just say more -- they're fast and easy. Instead of saying, 'What a great view of the Grand Canyon,' snap a photo and upload it."

He noted that Twitter users can upload photos and short videos to the micro-blogging site, but the site is mainly used for its 140-character or less messages.

"I think Twitter is more for information dissemination, where Instagram is more about sharing content," Kerravala said.

In his blog post, Systrom said that while the site is becoming more popular, he wants to make sure that no one is impersonating a celebrity.

"People ask, 'When it comes to public figures and brands, how do I know that the people I discover on Instagram are really who they say they are? How do I know that this person really is Tony Hawk?'" he said.

To address that issue, the site on Wednesday launched verified badges for celebrities, athletes and brands in an effort to help assure users that the people they're following are who they say they are.

The badges will start rolling out this week.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Well done, team at Larsen. Fantastic story of how to continually invest in customer experience.

Adam Frank

A designer jewellery brand's take on customer relations

Read more

Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...

Paul Scott

How to design for a speculative future - Customer Design - CMO Australia

Read more

Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...

Phil Davis

ACCC launches fresh legal challenge against Google's consumer data practices for advertising

Read more

“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...

Lawrence

Brand Australia misses the mark

Read more

IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...

JV_at_lAttitude_in_Cairns

Brand Australia misses the mark

Read more

Blog Posts

Why marketing technology utilisation is taking on new urgency

Disparate data sources, fragmented technology and a lack of funding has left many brands struggling in the battle for online customer attention amid a global pandemic. Now more than ever, brands need to focus on unlocking the value of their marketing technology.

Suzanne Croxford

Marketing technology partner, Wunderman Thompson Australia

How to design for a speculative future

For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.

Katja Forbes

Managing director of Designit, Australia and New Zealand

The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

Dan Richardson

Head of data, Verizon Media

Sign in