Instagram gains user momentum, passing Twitter

Photo-sharing site Instagram said Wednesday that its active monthly user base reached 300 million, a dramatic 50% increase in the past nine months.

Photo-sharing site Instagram said Wednesday that its active monthly user base reached 300 million, a dramatic 50% increase in the past nine months.

Instagram, which launched in 2010, edged past 8-year-old Twitter and its reported 284 million monthly active users.

Facebook, which bought Instagram in 2012 for $1 billion, has nothing to worry about. In September, the social network reported that its own active monthly user base had hit 1.35 billion.

"Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day," wrote Instagram CEO Kevin Systrom in a blog post. "We're thrilled to watch this community thrive and witness the amazing connections people make over shared passions and journeys."

Zeus Kerravala, an analyst with ZK Research, said Instagram's impressive growth stems from its popularity with millennials, who have a strong connection with social networking, selfies and images.

"The younger generation, in particular, is a very visually oriented group that loves selfies," Kerravala said. "Pictures just say more -- they're fast and easy. Instead of saying, 'What a great view of the Grand Canyon,' snap a photo and upload it."

He noted that Twitter users can upload photos and short videos to the micro-blogging site, but the site is mainly used for its 140-character or less messages.

"I think Twitter is more for information dissemination, where Instagram is more about sharing content," Kerravala said.

In his blog post, Systrom said that while the site is becoming more popular, he wants to make sure that no one is impersonating a celebrity.

"People ask, 'When it comes to public figures and brands, how do I know that the people I discover on Instagram are really who they say they are? How do I know that this person really is Tony Hawk?'" he said.

To address that issue, the site on Wednesday launched verified badges for celebrities, athletes and brands in an effort to help assure users that the people they're following are who they say they are.

The badges will start rolling out this week.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...

Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

Read more

This is very good news for Australian SMEs as ActiveCampaign is an very powerful marketing automation / email marketing tool that costs a...

Lawrence

SMB marketing automation provider sets up Asia Pac HQ in Sydney

Read more

Thanks for the info! If you are looking for commercial real estate in Mumbai, visit us at Jagaha.com! We have over 20,000 verified proper...

Gizelle

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Completely agree! For the best commercial properties in Mumbai, visit our website - Jagaha!

Gizelle

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Carisoprodol is used for treatment of pain.so it has some amount of drug use it carefully . Get its complete usage and prescription from ...

jensons henry

CMO profile: The strategy behind Cash Converters brand and customer experience reboot

Read more

Latest Podcast

More podcasts

Sign in