Instagram gains user momentum, passing Twitter

Photo-sharing site Instagram said Wednesday that its active monthly user base reached 300 million, a dramatic 50% increase in the past nine months.

Photo-sharing site Instagram said Wednesday that its active monthly user base reached 300 million, a dramatic 50% increase in the past nine months.

Instagram, which launched in 2010, edged past 8-year-old Twitter and its reported 284 million monthly active users.

Facebook, which bought Instagram in 2012 for $1 billion, has nothing to worry about. In September, the social network reported that its own active monthly user base had hit 1.35 billion.

"Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day," wrote Instagram CEO Kevin Systrom in a blog post. "We're thrilled to watch this community thrive and witness the amazing connections people make over shared passions and journeys."

Zeus Kerravala, an analyst with ZK Research, said Instagram's impressive growth stems from its popularity with millennials, who have a strong connection with social networking, selfies and images.

"The younger generation, in particular, is a very visually oriented group that loves selfies," Kerravala said. "Pictures just say more -- they're fast and easy. Instead of saying, 'What a great view of the Grand Canyon,' snap a photo and upload it."

He noted that Twitter users can upload photos and short videos to the micro-blogging site, but the site is mainly used for its 140-character or less messages.

"I think Twitter is more for information dissemination, where Instagram is more about sharing content," Kerravala said.

In his blog post, Systrom said that while the site is becoming more popular, he wants to make sure that no one is impersonating a celebrity.

"People ask, 'When it comes to public figures and brands, how do I know that the people I discover on Instagram are really who they say they are? How do I know that this person really is Tony Hawk?'" he said.

To address that issue, the site on Wednesday launched verified badges for celebrities, athletes and brands in an effort to help assure users that the people they're following are who they say they are.

The badges will start rolling out this week.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in