Social Media News, Features, and Interviews

Twitter is about to catch up to Facebook circa 2011. The self-styled information network recently announced it will partner with Foursquare to let users tag your tweets with specific locations. Until now, including a location in a tweet only added the general area individuals were in, such as a city.

The insight gained from a single tweet might not be worth much, but what about from a million?

In what it claims is an industry first social media strategy, Tourism Northern Territory (NT) has recruited three Australian Instagram giants to showcase the Red Centre using the platform’s hyperlapse video function.

Social media is increasingly becoming an important marketing and customer care tool for brands looking to better engage with today’s digitally savvy and highly demanding consumer.

You're going to be hearing a lot about a new app called Meerkat.

Facebook has acquired The Find, a nine-year-old company with a search engine that indexes products across thousands of e-commerce sites.

Next time you start a conversation on Facebook about that new shirt or watch you bought, you might be unwittingly delivering juicy feedback to the retailer.

Here's an idea for the next version of Twitter that might crystallize the service's value: The Twitter Daily Favorite.

If the reports that Facebook is developing virtual reality software are accurate, the technology could revolutionise the way people work and play online.

Cabin crew on Singapore Airlines are creating digital voyage reports and improving customer service during each flight thanks to a new tablet app.

Facebook’s Atlas ad serving and measurement network has confirmed two new partnerships as it looks to build out the digital advertising offering.

Facebook is getting closer to territory occupied by Yelp and Foursquare by testing a new service that will provide users with recommendations about places they are at.

With startups pouring into the emerging marketing technology market, the simple fact is that not everyone -- not every category -- is going to be a winner. Now Forrester has come up with a startling finding that one of the first marketing technologies to come along and help define this segment is failing to deliver results.

British media giant, Daily Mail and General Trust (DMGT), is teaming up with Silicon Valley startup Snapchat in a bid to push content from the Mail Online website to mobile users.

Things are about to get testy between the Snapchat ghost and Twitter's birdie as the popular Internet companies invade each other's space: Twitter has launched a private group messaging feature, while Snapchat added news content.

The next time you are too busy to access your Twitter feed or have a bad Internet connection, the social network will help you get updated with a quick recap of the key tweets you have missed.

Data is the “new oil” for organisations and is driving both operational improvements and fresh customer products and services at this year’s Australian Open, its CIO claims.

Facebook has released as open source some software modules that can speed image recognition, language modeling and other machine learning tasks, in a move to advance computer artificial intelligence for itself and others,

Facebook, the world's largest social network, is making its first move into the enterprise.

Marketers are ramping up spending on social and mobile activities and capabilities, and see CRM, mobile apps and marketing analytics as core technologies for building customer engagement, according to the 2015 State of Marketing Report from Salesforce.

ANZ has partnered with its new ambassador and world number one tennis player, Novak Djokovic, on a tennis-themed social media campaign aimed at raising money for charity.