Twitter's upcoming video publishing feature comes into focus

Verified Twitter accounts can request access to new video publishing tools; the rest of us will have to wait.

Twitter Bird Cartoon

Illustration using Twitter words and phrases to form bird with caption balloon. Follow Me at Twitter.

abstract, balloon, bird, blank, caption, cartoon, composite, cute, empty, follow, fonts, illustration, logo, outline, shape, speech, text, tweet, twitter, word, words, dreamstime

dreamstime_11069962
Twitter Bird Cartoon Illustration using Twitter words and phrases to form bird with caption balloon. Follow Me at Twitter. abstract, balloon, bird, blank, caption, cartoon, composite, cute, empty, follow, fonts, illustration, logo, outline, shape, speech, text, tweet, twitter, word, words, dreamstime dreamstime_11069962

Twitter discussed its plans for more advanced video editing and publishing tools in November, and thanks to a TechCrunch report, we're getting a better idea of what that video feature may entail.

According to TechCrunch, an unnamed Twitter user came across the video.twitter.com site: Visiting the page resulted in a page that prompts you to "request access to publish video content"--but only if you have a verified Twitter account. The rest of us are out of luck for now.

TechCrunch also found terms of use and an FAQ hidden away in the page's code, and it details that the new video service will support videos up to 10 minutes in length (with no cap on file size), and says that the videos will be an extension of the existing Twitter Cards functionality. For the time being, you won't be able to schedule or edit videos, but that may come later.

The story behind the story:

Twitter has been making a big push toward giving advertisers additional flexibility for getting their message across, and its video play would seem to be the next step in this process. Twitter has already added cards that let you stream audio via its mobile app, for example, and back in April of last year, it toyed with cards that promoted app downloads.

For now, it appears that the video feature will be geared toward brands and advertisers, so you won't be able to upload your cat videos just yet. If demand from everyday users is high enough, however, it isn't unreasonable to think that the rest of us will get these newfangled video tools eventually.

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

Amazing work Nadia. I believe chatbots still have ways to go and are still in Generation 1, the exciting future of transactional and conv...

Giridhar Prathap Reddy

Climate Council pitches at youth engagement with chatbot debut

Read more

This is a great read. Chatbots are going to be the face of customers. Every sector is investing time and money in designing intelligent b...

Giridhar Prathap Reddy

From tacos to HR, chatbots make it personal

Read more

Very interesting article about chatbots. Chatbots are growing day by day and emerging winners in all the industries including Healthcare....

Giridhar Prathap Reddy

​Chatbots, messaging and refining the art of mobile commerce

Read more

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Hey Nadia, interesting read. We have all read about what your chatbots should offer or have but haven't came across with anything about w...

Ashish K Jain

What not to do when building chatbots and voice-based brand interactions

Read more

Latest Podcast

More podcasts

Sign in