Twitter's upcoming video publishing feature comes into focus

Verified Twitter accounts can request access to new video publishing tools; the rest of us will have to wait.

Twitter Bird Cartoon

Illustration using Twitter words and phrases to form bird with caption balloon. Follow Me at Twitter.

abstract, balloon, bird, blank, caption, cartoon, composite, cute, empty, follow, fonts, illustration, logo, outline, shape, speech, text, tweet, twitter, word, words, dreamstime

dreamstime_11069962
Twitter Bird Cartoon Illustration using Twitter words and phrases to form bird with caption balloon. Follow Me at Twitter. abstract, balloon, bird, blank, caption, cartoon, composite, cute, empty, follow, fonts, illustration, logo, outline, shape, speech, text, tweet, twitter, word, words, dreamstime dreamstime_11069962

Twitter discussed its plans for more advanced video editing and publishing tools in November, and thanks to a TechCrunch report, we're getting a better idea of what that video feature may entail.

According to TechCrunch, an unnamed Twitter user came across the video.twitter.com site: Visiting the page resulted in a page that prompts you to "request access to publish video content"--but only if you have a verified Twitter account. The rest of us are out of luck for now.

TechCrunch also found terms of use and an FAQ hidden away in the page's code, and it details that the new video service will support videos up to 10 minutes in length (with no cap on file size), and says that the videos will be an extension of the existing Twitter Cards functionality. For the time being, you won't be able to schedule or edit videos, but that may come later.

The story behind the story:

Twitter has been making a big push toward giving advertisers additional flexibility for getting their message across, and its video play would seem to be the next step in this process. Twitter has already added cards that let you stream audio via its mobile app, for example, and back in April of last year, it toyed with cards that promoted app downloads.

For now, it appears that the video feature will be geared toward brands and advertisers, so you won't be able to upload your cat videos just yet. If demand from everyday users is high enough, however, it isn't unreasonable to think that the rest of us will get these newfangled video tools eventually.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in