Facebook news feed videos more than tripled in 2014

The company's looking to become a bigger site for discovering videos

15-second video ads will appear in Facebook users' feeds on the desktop and mobile devices.
15-second video ads will appear in Facebook users' feeds on the desktop and mobile devices.

The number of videos in people's Facebook feeds grew by 3.6 times over the past year, the company says, a trend likely to grow as the company pushes deeper into video.

Facebook has gradually been encouraging more news feed videos from marketers as part of an effort to siphon ad dollars away from Google-owned YouTube. The company started letting advertisers test video ads that play automatically in news feeds in late 2013. The company has also tweaked its news feed ranking to take into account how much time users spend watching videos. That means a popular video can move higher up in a user's news feed.

CEO Mark Zuckerberg sees video as becoming much more prominent in the years ahead.

It's a new era for video on Facebook compared with 2008, when the site was simply hailing the ability to upload video in high definition.

Now, in 2015, Facebook users are likely to see more videos from brands and from their friends, as the company tries to become the site where people discover videos.

"We're increasingly seeing a shift towards visual content on Facebook, especially with video," the company said Wednesday in a blog post offering video growth stats and tips for how to get videos seen. The post was directed at both paying advertisers and Facebook users, including video professionals.

Since June 2014, when Facebook tweaked its news feed algorithm for video, the site has averaged more than 1 billion video views per day, the company reported Wednesday. Facebook says it has more than 1.3 billion total users.

The increased viewing activity is not just due to the algorithm change. People are posting more videos. Over the past year, the number of video posts per person has increased by 75 percent globally, Facebook said.

For successful videos, Facebook recommends that brands include exclusive video and links to related content such as retail items. The company provides analytics tools for Page owners to see how their videos perform.

The videos that do best are the ones that grab people from the start and are short and timely, Facebook said Wednesday.

Want an example? Facebook points to this video of Taylor Swift singing in her car. It's short, and it certainly grabs you. Then again, it achieves a similar effect on YouTube.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...

Srialto

The rise of online retail marketplaces and what they mean for brands

Read more

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Latest Podcast

More podcasts

Sign in