Facebook news feed videos more than tripled in 2014

The company's looking to become a bigger site for discovering videos

15-second video ads will appear in Facebook users' feeds on the desktop and mobile devices.
15-second video ads will appear in Facebook users' feeds on the desktop and mobile devices.

The number of videos in people's Facebook feeds grew by 3.6 times over the past year, the company says, a trend likely to grow as the company pushes deeper into video.

Facebook has gradually been encouraging more news feed videos from marketers as part of an effort to siphon ad dollars away from Google-owned YouTube. The company started letting advertisers test video ads that play automatically in news feeds in late 2013. The company has also tweaked its news feed ranking to take into account how much time users spend watching videos. That means a popular video can move higher up in a user's news feed.

CEO Mark Zuckerberg sees video as becoming much more prominent in the years ahead.

It's a new era for video on Facebook compared with 2008, when the site was simply hailing the ability to upload video in high definition.

Now, in 2015, Facebook users are likely to see more videos from brands and from their friends, as the company tries to become the site where people discover videos.

"We're increasingly seeing a shift towards visual content on Facebook, especially with video," the company said Wednesday in a blog post offering video growth stats and tips for how to get videos seen. The post was directed at both paying advertisers and Facebook users, including video professionals.

Since June 2014, when Facebook tweaked its news feed algorithm for video, the site has averaged more than 1 billion video views per day, the company reported Wednesday. Facebook says it has more than 1.3 billion total users.

The increased viewing activity is not just due to the algorithm change. People are posting more videos. Over the past year, the number of video posts per person has increased by 75 percent globally, Facebook said.

For successful videos, Facebook recommends that brands include exclusive video and links to related content such as retail items. The company provides analytics tools for Page owners to see how their videos perform.

The videos that do best are the ones that grab people from the start and are short and timely, Facebook said Wednesday.

Want an example? Facebook points to this video of Taylor Swift singing in her car. It's short, and it certainly grabs you. Then again, it achieves a similar effect on YouTube.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...

Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

Read more

This is very good news for Australian SMEs as ActiveCampaign is an very powerful marketing automation / email marketing tool that costs a...

Lawrence

SMB marketing automation provider sets up Asia Pac HQ in Sydney

Read more

Thanks for the info! If you are looking for commercial real estate in Mumbai, visit us at Jagaha.com! We have over 20,000 verified proper...

Gizelle

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Completely agree! For the best commercial properties in Mumbai, visit our website - Jagaha!

Gizelle

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Carisoprodol is used for treatment of pain.so it has some amount of drug use it carefully . Get its complete usage and prescription from ...

jensons henry

CMO profile: The strategy behind Cash Converters brand and customer experience reboot

Read more

Latest Podcast

More podcasts

Sign in