Many modern businesses live and die by the stories they tell -- and the stories that are told about them. It's crucial to strike the appropriate tone in today's always-connected forum of oversaturated media and crowded mobile and social distribution channels, but it's no longer about one narrative from a single voice.

Cabin crew on Singapore Airlines are creating digital voyage reports and improving customer service during each flight thanks to a new tablet app.

Facebook’s Atlas ad serving and measurement network has confirmed two new partnerships as it looks to build out the digital advertising offering.

Woolworths is looking to roll out beacons across all of its click-and-collect stores following a successful proof-of-concept trial of the proximity marketing technology with customers.

Marketers are getting the message that serving the consumer at the mobile moment should be their top priority. So are they investing mightily in mobile marketing tech? Not as much as you might expect.

Brands who position mobile as the second screen of engagement risk losing their relevance with today’s highly connected customer, and could be falling prey to the latest shiny new object.

Domino’s Pizza has highlighted its create-your-own pizza campaign, Pizza Mogul, as a strong sales driver in its first-half financial year report for 2015.

The Audited Media Association of Australia has appointed News Corp’s former marketing and strategy director for News Community Media as its new CEO.

Marketing technology vendor, Signal, has officially launched its cross-channel identity management solution aimed at helping brands achieve a unified view of their customers through data.

The Interactive Advertising Bureau (IAB) Australia has revealed the members of its new Ad Tech Advisory Council, aimed at helping members identify and address critical issues in advertising technology innovation.

What does the future hold for big data and the growing field of predictive analytics? More importantly, how can predictive analytics and the insights generated help you and your business to be more agile and responsive in a rapidly changing environment?

Australian mobile apps and Web development startup, Appster, has appointed the former global CEO of the Mobile Marketing Association and Microsoft Bluetooth executive as its first global chief marketing officer.

More than 200 marketers from across the brand, agency and media spectrum have been nominated for the inaugural Australia Leaders Programme launched by The Marketing Academy.

It's no secret that cloud computing and data analytics are both rapidly growing areas of IT. Put them together, and you get a winning combination that's expected to grow by more than 26 percent annually over the next five years.

CRM isn’t the most exciting topic to discuss around the executive table, but its importance cannot be denied by organisations trying to become more customer-centric in their make-up and mindset.

ASX-listed Treasury Wine Estates has appointed a new global marketing services provide as it seeks to unify its brand and marketing efforts worldwide.

The Victorian Taxi Association (VTA) has pounced on Uber’s ‘UberKittens’ promotion earlier this week with its own donation – this time, to Wildlife Victoria.

Ad technology platform provider, Marin Software, has acquired social advertising player, SocialMoov, for US$18.75 million. The deal, one of the first in the ad tech space in 2015, comes off the back of a huge year for mergers and acquisitions across the industry, according to a new report.

The smartwatch market could become a bit more colorful in the coming months.

Fighting bad people, Google style