More than 200 marketers vye for The Marketing Academy leadership program

Not-for-profit training organisation will choose 30 for its first Australian Leaders Programme

Business training

Five businesspeople sitting in a row on a business training and paying attention, looking ahead. Selective focus placed on men in front

business, training, presentation, conference, young, businessmen, businesswomen, sitting, row, writing, notes, course, meeting, corporate, working, people, man, team, education, communication, group, woman, businessman, student, smiling, job, paper, office, female, businesswoman, beautiful, beige, face, study, attractive, reading, professional, portrait, brunette, wear, suit, photo, shirt, learning, career, students, men, women, workers, seminar, worker, workplace, concentration, color, white, collar, clothing, caucasian, businesspeople, pretty, seated, serious, sit, looking, 20s, notebook, male, 5, adult, wearing, person, 30s, casual, planning, businessperson, american, european, dreamstime

dreamstime_0
Business training Five businesspeople sitting in a row on a business training and paying attention, looking ahead. Selective focus placed on men in front business, training, presentation, conference, young, businessmen, businesswomen, sitting, row, writing, notes, course, meeting, corporate, working, people, man, team, education, communication, group, woman, businessman, student, smiling, job, paper, office, female, businesswoman, beautiful, beige, face, study, attractive, reading, professional, portrait, brunette, wear, suit, photo, shirt, learning, career, students, men, women, workers, seminar, worker, workplace, concentration, color, white, collar, clothing, caucasian, businesspeople, pretty, seated, serious, sit, looking, 20s, notebook, male, 5, adult, wearing, person, 30s, casual, planning, businessperson, american, european, dreamstime dreamstime_0

More than 200 marketers from across the brand, agency and media spectrum have been nominated for the inaugural Australia Leaders Programme launched by The Marketing Academy.

The UK-based training organisation aims to help skill up marketing talent across the industry as future business leaders. The organisation, which is sponsor-funded, brought its marketing mentoring and leadership curriculum to Australia in October last year.

The first Australian Leaders Programme will run for nine months from February and gives 30 rising stars the chance to learn from CEOs, CMOs, business leaders and leadership coaches.

The Marketing Academy CEO, Sherilyn Shackell, said she was impressed by the quality of more than 200 nominations which had been received for the first program run. The candidates include a mix of representative from brands, creative and media agencies.

“It’s clearly indicative of a great leadership talent pool and a huge desire from individuals within the marketing and advertising industry to lead in business,” she said.

The Academy plans to narrow this down to 30 students through a three-stage process, kicking off with an interactive ‘showcase’ of their abilities with employer endorsements, followed by a 10-minute pitch, then a 15 question-and-answer session. Those who get to the third stage will then have a 90-minute panel interview with the academy’s selection panel.

The judges are AANA CEO, Sunita Gloster; NewsCorp group director of marketing, Damien Eales; GroupM managing director of learning and development Asia-Pacific, Maree McDonough; Foxtel’s head of people and culture, Emma Hogan; and Wesfarmers’ chief human resources officer, Ben Lawrence.

The final 30 delegates will be announced on 19 February.

Those who are successful will then be taking through a 15-day learning program across nine months. The first event on this agenda is five-day boot camp from 23 February to cover topics such as technology, innovation, brand insights, behavioural economics and leadership.

A number of industry heavyweights have signed up to share their experience with applicants include Russel Howcroft, The Gruen Transfer panellist and businessman; John Barter, mindfulness practitioner and a former Buddhist monk; Major General Arthur Denaro, former Commandant of Sandhurst Military Academy and leader of the United Nations Armed Forces; Robbert Rietbroek, managing director of Kimberley Clark; Ed Smith, CMO of Foxtel; and James Wathley, social media director at Ogilvy London.

The longer program also includes one-to-one mentoring, executive coaching and workshops and lectures, all of which are provided free of charge. It is sponsored by News Corp, Foxtel, Google and Commonwealth Bank.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Creating the ultimate customer-centric environment in 2018

All businesses today that are serious about being successful have adopted a customer-centric environment.

Katja Forbes

Founder and chief, sfyte

Embrace customer obsession to transform marketing into a catalyst for growth

In 2018, Forrester believes 20 per cent of CEOs globally will fail to act on digital transformation and put their firms at risk.

Michael Barnes

VP research director, Forrester

How challenger brands can win at biddable media

Challenger brands, especially in highly competitive markets, generally can’t match established players for media spend.

Chris Pittham

Managing director, Jaywing

Wowww! What A Awsome Blog! Thanks for this wonderful post I really got many valuable information through it. As a learner it's not so eas...

Mia Joseph

Predictions: 8 digital marketing trends for 2018

Read more

What you have said about AI, machine learning and voice activation is very true. Some of the other things we are already observing is the...

Atul Dhakappa

Predictions: 8 digital marketing trends for 2018

Read more

Yes, Digital Marketing now getting growth at the higher level. we can't predict today trends in the digital world. Nice stuff! Thanks for...

lorenso

Predictions: 8 digital marketing trends for 2018

Read more

I believe Digital Marketing is moving more toward social media and influential marketing. People are trying to grow their influence as in...

Rachel Kieran

Predictions: 8 digital marketing trends for 2018

Read more

Thanks for this wonderful post I really got many valuable information through it. As a learner it's not so easy task to understand ROI qu...

Kiara Matthews

Predictions: 8 digital marketing trends for 2018

Read more

Latest Podcast

More podcasts

Sign in