Not-for-profit training organisation will choose 30 for its first Australian Leaders Programme
More than 200 marketers from across the brand, agency and media spectrum have been nominated for the inaugural Australia Leaders Programme launched by The Marketing Academy.
The UK-based training organisation aims to help skill up marketing talent across the industry as future business leaders. The organisation, which is sponsor-funded, brought its marketing mentoring and leadership curriculum to Australia in October last year.
The first Australian Leaders Programme will run for nine months from February and gives 30 rising stars the chance to learn from CEOs, CMOs, business leaders and leadership coaches.
The Marketing Academy CEO, Sherilyn Shackell, said she was impressed by the quality of more than 200 nominations which had been received for the first program run. The candidates include a mix of representative from brands, creative and media agencies.
“It’s clearly indicative of a great leadership talent pool and a huge desire from individuals within the marketing and advertising industry to lead in business,” she said.
The Academy plans to narrow this down to 30 students through a three-stage process, kicking off with an interactive ‘showcase’ of their abilities with employer endorsements, followed by a 10-minute pitch, then a 15 question-and-answer session. Those who get to the third stage will then have a 90-minute panel interview with the academy’s selection panel.
The judges are AANA CEO, Sunita Gloster; NewsCorp group director of marketing, Damien Eales; GroupM managing director of learning and development Asia-Pacific, Maree McDonough; Foxtel’s head of people and culture, Emma Hogan; and Wesfarmers’ chief human resources officer, Ben Lawrence.
The final 30 delegates will be announced on 19 February.
Those who are successful will then be taking through a 15-day learning program across nine months. The first event on this agenda is five-day boot camp from 23 February to cover topics such as technology, innovation, brand insights, behavioural economics and leadership.
A number of industry heavyweights have signed up to share their experience with applicants include Russel Howcroft, The Gruen Transfer panellist and businessman; John Barter, mindfulness practitioner and a former Buddhist monk; Major General Arthur Denaro, former Commandant of Sandhurst Military Academy and leader of the United Nations Armed Forces; Robbert Rietbroek, managing director of Kimberley Clark; Ed Smith, CMO of Foxtel; and James Wathley, social media director at Ogilvy London.
The longer program also includes one-to-one mentoring, executive coaching and workshops and lectures, all of which are provided free of charge. It is sponsored by News Corp, Foxtel, Google and Commonwealth Bank.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
JP 54, D2, and D6 EN590,JET A1 AVAILABLE ON FOB DIP AND TEST IN SELLER TANKWe Can supply Aviation Kerosene,Jet fuel (JP 54-A1,5), Diesel ...
Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
This article gave me a better understanding about content creation. I learned a lot like this website https://a2designlab.com/ also offer...
Ryota Miyagi
How Remedy is using digital marketing and commerce to drive conversion
JP 54, D2, and D6 EN590,JET A1 AVAILABLE ON FOB DIP AND TEST IN SELLER TANKWe Can supply Aviation Kerosene,Jet fuel (JP 54-A1,5), Diesel ...
Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...
Collins Johnson
3-pronged marketing approach for property disruptor Brickx
With a response rate of 80-90%, a well optimized chatbot is a must-have for every business. Check out this link to explore how you can en...
Drishti Khurana
How NRMA’s Arlo the Koala chatbot won over customers