More than 200 marketers vye for The Marketing Academy leadership program

Not-for-profit training organisation will choose 30 for its first Australian Leaders Programme

Business training

Five businesspeople sitting in a row on a business training and paying attention, looking ahead. Selective focus placed on men in front

business, training, presentation, conference, young, businessmen, businesswomen, sitting, row, writing, notes, course, meeting, corporate, working, people, man, team, education, communication, group, woman, businessman, student, smiling, job, paper, office, female, businesswoman, beautiful, beige, face, study, attractive, reading, professional, portrait, brunette, wear, suit, photo, shirt, learning, career, students, men, women, workers, seminar, worker, workplace, concentration, color, white, collar, clothing, caucasian, businesspeople, pretty, seated, serious, sit, looking, 20s, notebook, male, 5, adult, wearing, person, 30s, casual, planning, businessperson, american, european, dreamstime

dreamstime_0
Business training Five businesspeople sitting in a row on a business training and paying attention, looking ahead. Selective focus placed on men in front business, training, presentation, conference, young, businessmen, businesswomen, sitting, row, writing, notes, course, meeting, corporate, working, people, man, team, education, communication, group, woman, businessman, student, smiling, job, paper, office, female, businesswoman, beautiful, beige, face, study, attractive, reading, professional, portrait, brunette, wear, suit, photo, shirt, learning, career, students, men, women, workers, seminar, worker, workplace, concentration, color, white, collar, clothing, caucasian, businesspeople, pretty, seated, serious, sit, looking, 20s, notebook, male, 5, adult, wearing, person, 30s, casual, planning, businessperson, american, european, dreamstime dreamstime_0

More than 200 marketers from across the brand, agency and media spectrum have been nominated for the inaugural Australia Leaders Programme launched by The Marketing Academy.

The UK-based training organisation aims to help skill up marketing talent across the industry as future business leaders. The organisation, which is sponsor-funded, brought its marketing mentoring and leadership curriculum to Australia in October last year.

The first Australian Leaders Programme will run for nine months from February and gives 30 rising stars the chance to learn from CEOs, CMOs, business leaders and leadership coaches.

The Marketing Academy CEO, Sherilyn Shackell, said she was impressed by the quality of more than 200 nominations which had been received for the first program run. The candidates include a mix of representative from brands, creative and media agencies.

“It’s clearly indicative of a great leadership talent pool and a huge desire from individuals within the marketing and advertising industry to lead in business,” she said.

The Academy plans to narrow this down to 30 students through a three-stage process, kicking off with an interactive ‘showcase’ of their abilities with employer endorsements, followed by a 10-minute pitch, then a 15 question-and-answer session. Those who get to the third stage will then have a 90-minute panel interview with the academy’s selection panel.

The judges are AANA CEO, Sunita Gloster; NewsCorp group director of marketing, Damien Eales; GroupM managing director of learning and development Asia-Pacific, Maree McDonough; Foxtel’s head of people and culture, Emma Hogan; and Wesfarmers’ chief human resources officer, Ben Lawrence.

The final 30 delegates will be announced on 19 February.

Those who are successful will then be taking through a 15-day learning program across nine months. The first event on this agenda is five-day boot camp from 23 February to cover topics such as technology, innovation, brand insights, behavioural economics and leadership.

A number of industry heavyweights have signed up to share their experience with applicants include Russel Howcroft, The Gruen Transfer panellist and businessman; John Barter, mindfulness practitioner and a former Buddhist monk; Major General Arthur Denaro, former Commandant of Sandhurst Military Academy and leader of the United Nations Armed Forces; Robbert Rietbroek, managing director of Kimberley Clark; Ed Smith, CMO of Foxtel; and James Wathley, social media director at Ogilvy London.

The longer program also includes one-to-one mentoring, executive coaching and workshops and lectures, all of which are provided free of charge. It is sponsored by News Corp, Foxtel, Google and Commonwealth Bank.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

3 things marketing leaders need to do to effectively lead hybrid teams

Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.

Scott Stein

Leadership consultant

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

Sign in