Not-for-profit training organisation will choose 30 for its first Australian Leaders Programme
More than 200 marketers from across the brand, agency and media spectrum have been nominated for the inaugural Australia Leaders Programme launched by The Marketing Academy.
The UK-based training organisation aims to help skill up marketing talent across the industry as future business leaders. The organisation, which is sponsor-funded, brought its marketing mentoring and leadership curriculum to Australia in October last year.
The first Australian Leaders Programme will run for nine months from February and gives 30 rising stars the chance to learn from CEOs, CMOs, business leaders and leadership coaches.
The Marketing Academy CEO, Sherilyn Shackell, said she was impressed by the quality of more than 200 nominations which had been received for the first program run. The candidates include a mix of representative from brands, creative and media agencies.
“It’s clearly indicative of a great leadership talent pool and a huge desire from individuals within the marketing and advertising industry to lead in business,” she said.
The Academy plans to narrow this down to 30 students through a three-stage process, kicking off with an interactive ‘showcase’ of their abilities with employer endorsements, followed by a 10-minute pitch, then a 15 question-and-answer session. Those who get to the third stage will then have a 90-minute panel interview with the academy’s selection panel.
The judges are AANA CEO, Sunita Gloster; NewsCorp group director of marketing, Damien Eales; GroupM managing director of learning and development Asia-Pacific, Maree McDonough; Foxtel’s head of people and culture, Emma Hogan; and Wesfarmers’ chief human resources officer, Ben Lawrence.
The final 30 delegates will be announced on 19 February.
Those who are successful will then be taking through a 15-day learning program across nine months. The first event on this agenda is five-day boot camp from 23 February to cover topics such as technology, innovation, brand insights, behavioural economics and leadership.
A number of industry heavyweights have signed up to share their experience with applicants include Russel Howcroft, The Gruen Transfer panellist and businessman; John Barter, mindfulness practitioner and a former Buddhist monk; Major General Arthur Denaro, former Commandant of Sandhurst Military Academy and leader of the United Nations Armed Forces; Robbert Rietbroek, managing director of Kimberley Clark; Ed Smith, CMO of Foxtel; and James Wathley, social media director at Ogilvy London.
The longer program also includes one-to-one mentoring, executive coaching and workshops and lectures, all of which are provided free of charge. It is sponsored by News Corp, Foxtel, Google and Commonwealth Bank.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...
Vanessa Skye Mitchell
DNA-based marketing: The next big thing?
RIP holden
Max Polding
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.
David Andersen
DNA-based marketing: The next big thing?
Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...
Dotz Web Technologies
Predictions: 9 digital marketing trends for 2019
So who then is correct? The Research or The skilled Digital people.
Anene
Report reveals Australia faces digital skills shortage