Ad serving and measurement network says two new partnerships provide additional CRM and campaign management capabilities
Facebook’s Atlas ad serving and measurement network has confirmed two new partnerships as it looks to build out its targeted digital advertising offering.
The social media giant announced partnerships with CRM agency, Merkle, as well as campaign workflow management company, Mediaocean. Both are aimed at helping create a “new advertising reality” for brands, head of Atlas, Erik Johnson, said in a statement.
“Partnerships provide us with the scale to reach agencies and advertisers, and as a result real people, to truly help marketers achieve real business results,” he said.
Facebook acquired Atlas from Microsoft in 2013 and relaunched the platform last September. Described as a people-based marketing approach, the platform is designed to help advertisers target specific audiences across devices by tapping into Facebook’s detailed knowledge about its users.
Its first partner was Omnicom, with key clients, Intel and Pepsi, the first to test the new platform. Other partnerships in recent months include Havas Media Group and VivaKi.
In a blog post on the deals with Merkle and Mediaocean, Atlas marketing manager, Nicole Maraschky, said additional partnerships will be announced over coming months.
Atlas is already being positioned as a threat by industry to Google’s DoubleClick ad serving platform. But the as consumer organisations protested against the practice of tracking individuals across the Web.
While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?
Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.
Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.
In Episode 10 of this new podcast series, BrandHook MD, Pip Stocks, talks with Country Road GM of brand and customer experience, Col Kennedy, about how brands enabling teams to support the customer no matter what they want to achieve is vital to the engagement equation.
Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...
Srialto
The rise of online retail marketplaces and what they mean for brands
Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants
Fab Capodicasa
What it's taking for Edible Blooms to grow a stronger personalisation strategy
Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...
Jason Smith
Australia Post earmarks $20m for Australian ecommerce innovation investment
For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...
Janice Morgan
7 ways to run your marketing department like a software startup
Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...
GreatDayTo
Why Aussie Home Loans is embracing digital transformation