Singapore Airlines takes flight with tablet app

Customer service, crew lists and other key documents digitally available to crew during flights

Cabin crew on Singapore Airlines are creating digital voyage reports and improving customer service during each flight thanks to a new tablet app.

The TCS CrewCollab app – jointly developed by Tata Consulting Services and the airline – lets crew view information that was previously in paper format, such as customer service and crew lists, and other information on tablets during flights. The app helps crew members learn more about individual passengers – such as their experience with the airline, preferences, and special services requested.

Crew can also use the app to access digital versions of key documents such as safety and service procedures manuals, catering information, as well as crew memos or alerts and crew-to-crew handover notes. An enterprise social plug-in also enables cabin crew to connect with each other on flights.

“The application is vital to how we will continue to improve our operations and enhance our customer servicing on board,” said Singapore Airlines’ senior vice president cabin crew, Marvin Tan.

“We look forward to developing the application further in partnership with TCS, to enable our crew to offer a more personalised customer experience and meet our customers’ evolving needs,” he said.

TCS’ app is now available to other airlines worldwide.

Follow CIO Australia on Twitter and Like us on Facebook… Twitter: @CIO_Australia, Facebook: CIO Australia, or take part in the CIO conversation on LinkedIn: CIO Australia

Follow Byron Connolly on Twitter:@ByronConnolly

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Algorithms that can make sense of unstructured data is the future. It's great to see experts in the field getting together in Melbourne t...

Sumit Takim

In pictures: Harnessing AI for customer engagement - CMO roundtable Melbourne

Read more

Are you sure they wont start a platform that the cheese is white, pretty sure that is racist

Hite

New brand name for Coon Cheese revealed

Read more

Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...

ravi H

10 lessons Telstra has learnt through its T22 transformation

Read more

thanks

Lillian Juliet

How Winedirect has lifted customer recency, frequency and value with a digital overhaul

Read more

Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....

Sheetal Kamble

​Jurlique’s move to mobile POS set to enhance customer experience

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in