Stories by Byron Connolly

Marketing and IT leaders from the Australian Museum, Cancer Council, Commonwealth Bank, ING, and Tourism Australia discussed how they’re building a strategy for digital success during CMO’s recent Executive Connections event in Sydney, held in partnership with CIO magazine and ADMA.

Avanade’s CMO, Stella Goulet and Williams Martini Racing’s CIO, Graeme Hackland have created a winning combination at this year’s Formula One events.

The cultural aspect to achieving digital agility should not be underestimated, and IT and marketing teams need to work together to convince their boards that moving to agile development processes will positively impact their businesses.

Many companies have not developed the policies they need to build ‘digital relationships’ with consumers and significantly alter their traditional business models.

Cabin crew on Singapore Airlines are creating digital voyage reports and improving customer service during each flight thanks to a new tablet app.

Woolworths’ 50 per cent stake in analytics firm, Quantium, is helping the supermarket giant tailor the shopping experience to the needs of customers, its CEO said during a financial results announcement.

Digital strategies aimed at improving customer experience must be entrenched inside organisations and owned by the leadership team if they are to be effective.

Organisations that don’t make the transition to digital in the next 10 years will either be acquired by firms that have, or go out of business as new technologies transform the way companies interact with their customers.

Car park operators have traditionally been slow to engage with customers online and Secure Parking, with 250 locations across Australia and New Zealand, is no exception.

Tennis fans are being served up mobile apps at this year's Australian Open, including a new free iPad app which enables them to follow and tweet messages of support to their favourite players.

Westfield Group has unveiled a “searchable mall” app that helps consumers find items to purchase before they visit one of the company’s shopping centres.

Online bank ING Direct has updated its mobile banking capabilities with a new app that lets users view their balances across all accounts before logging in, and transfer money to anyone in Australia with email or SMS notifications.

CIOs are struggling the meet the data demands of chief marketing officers (CMOs) who are hungry for fast access to a lot of information, according to Tristan Sternson, managing director at Melbourne-based information management consultancy InfoReady.