McDonald’s A/NZ CMO, Mark Lollback, isn’t someone who backs away from a challenge or the need to change. So when he was offered the opportunity to help McDonald's turn its go-to-market strategy around and find a way to deliver stronger long-term value to its customers to drive sustainable business growth, he jumped at it.

What does it take to become a well-known industry expert - someone who keynotes the biggest conferences, whose ideas are widely quoted and shared, and who is sought by the media for leadership and insight? And what value do these experts bring to their firms?

Here's an idea for the next version of Twitter that might crystallize the service's value: The Twitter Daily Favorite.

The Internet of Things is really an Internet of data about things, and combining that information with other kinds of knowledge could add to its impact.

The cultural aspect to achieving digital agility should not be underestimated, and IT and marketing teams need to work together to convince their boards that moving to agile development processes will positively impact their businesses.

The marketing technologist may be playing an important bridging role between marketing and IT right now, but its rise will be short lived as CMOs become technologists in their own right.

Adshel is rolling out more than 3000 beacons across its national out-of-home advertising network in a bid to bring stronger customer targeting and data capabilities to the outdoor advertising space.

Myer CEO, Bernie Brookes, is stepping down with immediate effect, a move that sees the retailer’s chief technologist take the top job and its CMO become his deputy.

Commonwealth Bank’s chief marketing officer, Vittoria Shortt, has been promoted to group executive of marketing and strategy.

Marketing and IT executives headed down to Melbourne's Crown Casino for the first 2015 Executive Connections breakfast event on 'Developing your Digital Intelligence', presented by CMO and CIO magazines in partnership with ADMA. Here are some of the pictorial highlights from the event.

More than 100 attendees joined CMO and CIO magazines and ADMA, for the Sydney leg of our joint Executive Connections series on 26 February. Entitled 'Developing your Digital Intelligence', the event brought together marketing and IT leaders to debate the role both play in helping their organisations be successful in a digital-first world.

Many companies have not developed the policies they need to build ‘digital relationships’ with consumers and significantly alter their traditional business models.

Carlton and United Breweries has confirmed Richard Oppy as its new marketing director.

Diageo will reveal its first ever "smart bottled" Johnnie Walker Blue Label that can send offers to customer's smartphones straight from the shopping aisles.

Suncorp and Helloworld see their digital strategies as critical to survival in an increasingly data-driven world, according to executives from each company.

U.S. start-up Leia is demonstrating its 3D holographic display technology at Mobile World Congress, promising a chance to see what mobile holography is all about.

Marketers have historically put too much focus on acquisition and need to recognise existing customers are both a source of growth and influence through advocacy.

Creating a name for a new brand—either a company or a product—is an exciting venture. You are preparing to attend the very birth of what will hopefully become a profitable and dynamic force in the market.

Woolworths and eBay announced a delivery pickup service for customers to collect their online eBay purchases at their local supermarket.

Marketers in the Asia Pacific value the smartphone more highly than marketers in other areas of the world, according to research released by Adobe.