Does your brand need a personality review?
There are five tell-tale signs your brand needs to take a long hard look at itself.
Aussie mobile apps startup Appster appoints global CMO
Former global CEO of the Mobile Marketing Association and former Microsoft Bluetooth executive will be tasked with leading an aggressive growth strategy
Australian mobile apps and Web development startup, Appster, has appointed the former global CEO of the Mobile Marketing Association and Microsoft Bluetooth executive as its first global chief marketing officer.
Mike Wehrs will be based out of the company’s US business and also takes over as head of US operations, effective immediately. On his priority list are aggressively growing Appster’s US business, building global partnerships and consolidating the vendor’s marketing function.
Wehr was most recently CEO, president and chairman of cloud-based mobile engagement solutions company, Scanbuy. His extensive career also includes global CEO and president of the Mobile Marketing Association, and several roles at Microsoft including as founding evangelist and board leader for Bluetooth.
Wehr was most recently a senior consultant to the GS1 board as well as a board member for GS1 Data Excellence.
In a statement, Wehrs noted Appster’s growing role helping startups with their product design and development capabilities.
“The transformational nature of the business is a perfect fit for me and the impact I want to continue having on the global startup ecosystem,” he said. “Appster could not be in a better position for rapid scaling; it’s debt free with no outside capital, and has been funded by its own success.”
Appster was founded in Australia in 2011 and has offices in Melbourne, the US and India. The company has forecast $25 million in revenue this financial year and plans to increase its total headcount to 300 staff in coming months.
Appster’s director and co-founder, Mark McDonald, said Wehr was one of several strategic hires to the executive team in the past six months. Other noted appointments include Sanjeev Handa as chief financial officer, and former Woolworth training manager and head of sales and operations for Australian Stock Report, Vincent De Stefano.
“Mike has a long track record of understanding the potential of new business concepts and technologies and scaling them to global consumption,” McDonald said. “His work at Microsoft as the head of the Windows Experience Index forever changed how consumers purchase technology. We believe he will be able to take Appster into new markets and forge lasting relationships.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...
Ekaterina Khramkova
Forget customer experience, human experience is marketing's next frontier
Thank you, so do I.
David Freeman
Sustainability of message: H2coco founder's commitment to consumers
Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...
David Freeman
Sustainability of message: H2coco founder's commitment to consumers
I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??
Harry
Sustainability of message: H2coco founder's commitment to consumers
Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...
Krisy
Sustainability of message: H2coco founder's commitment to consumers