Aussie mobile apps startup Appster appoints global CMO

Former global CEO of the Mobile Marketing Association and former Microsoft Bluetooth executive will be tasked with leading an aggressive growth strategy

Mike Wehrs
Mike Wehrs

Australian mobile apps and Web development startup, Appster, has appointed the former global CEO of the Mobile Marketing Association and Microsoft Bluetooth executive as its first global chief marketing officer.

Mike Wehrs will be based out of the company’s US business and also takes over as head of US operations, effective immediately. On his priority list are aggressively growing Appster’s US business, building global partnerships and consolidating the vendor’s marketing function.

Wehr was most recently CEO, president and chairman of cloud-based mobile engagement solutions company, Scanbuy. His extensive career also includes global CEO and president of the Mobile Marketing Association, and several roles at Microsoft including as founding evangelist and board leader for Bluetooth.

Wehr was most recently a senior consultant to the GS1 board as well as a board member for GS1 Data Excellence.

In a statement, Wehrs noted Appster’s growing role helping startups with their product design and development capabilities.

“The transformational nature of the business is a perfect fit for me and the impact I want to continue having on the global startup ecosystem,” he said. “Appster could not be in a better position for rapid scaling; it’s debt free with no outside capital, and has been funded by its own success.”

Appster was founded in Australia in 2011 and has offices in Melbourne, the US and India. The company has forecast $25 million in revenue this financial year and plans to increase its total headcount to 300 staff in coming months.

Appster’s director and co-founder, Mark McDonald, said Wehr was one of several strategic hires to the executive team in the past six months. Other noted appointments include Sanjeev Handa as chief financial officer, and former Woolworth training manager and head of sales and operations for Australian Stock Report, Vincent De Stefano.

“Mike has a long track record of understanding the potential of new business concepts and technologies and scaling them to global consumption,” McDonald said. “His work at Microsoft as the head of the Windows Experience Index forever changed how consumers purchase technology. We believe he will be able to take Appster into new markets and forge lasting relationships.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...

Srialto

The rise of online retail marketplaces and what they mean for brands

Read more

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Latest Podcast

More podcasts

Sign in