New chief comes from News Corp
The Audited Media Association of Australia has appointed News Corp’s former marketing and strategy director for News Community Media as its new CEO.
Josanne Ryan has been with News Corp since 2006, and previously worked with ACP Magazines, Pacific Magazines and Fairfax Media. She takes up her new post immediately.
“Trust is at the heart of what the AMAA champions for the industry,” Ryan said in a statement. “The transparency and accountability of verified data, ensuring that advertisers and agencies can transact with confidence, remains vital to both print and digital media.
“I am excited by the opportunity of working with the AMAA board and the dedicated team to continue to evolve the AMAA’s services across all media platforms.”
AMAA chairman, Harley Slatter, highlighted Ryan’s wealth of media experience and strong understanding of the value of audited data as key reasons for her appointment.
“The focus for the organisation going forward is in evolving the media audit services to better meet the needs of members and the industry in an ever-changing landscape,” he added.
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...
Vanessa Skye Mitchell
DNA-based marketing: The next big thing?
RIP holden
Max Polding
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.
David Andersen
DNA-based marketing: The next big thing?
Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...
Dotz Web Technologies
Predictions: 9 digital marketing trends for 2019
So who then is correct? The Research or The skilled Digital people.
Anene
Report reveals Australia faces digital skills shortage