A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
New chief comes from News Corp
The Audited Media Association of Australia has appointed News Corp’s former marketing and strategy director for News Community Media as its new CEO.
Josanne Ryan has been with News Corp since 2006, and previously worked with ACP Magazines, Pacific Magazines and Fairfax Media. She takes up her new post immediately.
“Trust is at the heart of what the AMAA champions for the industry,” Ryan said in a statement. “The transparency and accountability of verified data, ensuring that advertisers and agencies can transact with confidence, remains vital to both print and digital media.
“I am excited by the opportunity of working with the AMAA board and the dedicated team to continue to evolve the AMAA’s services across all media platforms.”
AMAA chairman, Harley Slatter, highlighted Ryan’s wealth of media experience and strong understanding of the value of audited data as key reasons for her appointment.
“The focus for the organisation going forward is in evolving the media audit services to better meet the needs of members and the industry in an ever-changing landscape,” he added.
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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