IAB announces new Ad Tech Advisory Council

Members include several ad tech and programmatic vendors who have recently launched operations in Australia

Back row: Dave Osborn - Appnexus; Jeremy Crooks - Criteo; Alice Manners - IAB Australia; Ben Sharp - Adroll; and Ben Maudsley - Exponential.
Front row: Matt Hunt - Amobee; Carolyn Bollaci - Sizmek; Evgeny Popov - Radium One; Matt Von der Muhll – SpotXchange.
Back row: Dave Osborn - Appnexus; Jeremy Crooks - Criteo; Alice Manners - IAB Australia; Ben Sharp - Adroll; and Ben Maudsley - Exponential. Front row: Matt Hunt - Amobee; Carolyn Bollaci - Sizmek; Evgeny Popov - Radium One; Matt Von der Muhll – SpotXchange.

The Interactive Advertising Bureau (IAB) Australia has revealed the members of its new Ad Tech Advisory Council, aimed at helping members identify and address critical issues in advertising technology innovation.

The launch members of the new advisory council include representatives from nine vendors operating in this rapidly growing sector: Appnexus, Amobee, Sizmek, Criteo, Adroll, Exponential, Integral Ad Science, RadiumOne and SpotXchange.

One of the group’s first tasks is to survey marketers in order to better gauge current knowledge and concerns around the ad tech space. This will then be used to look at operational solutions from a brand perspective.

More widely, the council will look at technical standards, operating guidelines, research, marketing, value-chain relationships and best practices, the IAB said.

The ad tech space has experienced rapid growth and change in the past 12 months thanks to the launch of new startups vendors as well as significant M&A activity. According to a report produced by US-based Coady Diemar Partners last year, M&A activity in the ad tech segment reached US$7.49 billion in 2014, up more than $5bn on 2013. This encompassed 100 transactions, up from 76 year-on-year.

Several of these companies have also recently set-up operations in Australia as part of their expansion plans, particularly those in the burgeoning programmatic and DMP segments. Among these were AdRoll, RadiumOne, RocketFuel and Crimtan.

IAB’s Ad Tech Advisory Council is one of several programs launched by the IAB as part of its plans to meet the rapidly expanding and complex digital advertising industry in 2015. Other initiatives include a new Mobile Centre of excellence, new training certification programs, an increased focus on cross-screen advertising, and additional councils and working groups including a Digital Audio Council, due to launch later this year.

“Twelve months ago, we launched IAB’s digital ‘big tent’ remit, with the objective of empowering the media and marketing industry to thrive in the digital economy,” IAB’s CEO, Alice Manners, said in a statement.

“In 2015, every company involved in the sale of interactive advertising revenue will have an event greater opportunity to have a voice in the process of continuing to define the future of digital advertising in Australia.”

Last week, IAB’s recently appointed preferred digital audience measurement partner, Nielsen, also revealed the first details of a new digital audience measurement blueprint for the industry. The new blueprint will see daily metrics delivered for the first time.

Pictured: Back row: Dave Osborn - Appnexus; Jeremy Crooks - Criteo; Alice Manners - IAB Australia; Ben Sharp - Adroll; and Ben Maudsley - Exponential.
Front row: Matt Hunt - Amobee; Carolyn Bollaci - Sizmek; Evgeny Popov - Radium One; Matt Von der Muhll – SpotXchange.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

JP 54, D2, and D6 EN590,JET A1 AVAILABLE ON FOB DIP AND TEST IN SELLER TANKWe Can supply Aviation Kerosene,Jet fuel (JP 54-A1,5), Diesel ...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

This article gave me a better understanding about content creation. I learned a lot like this website https://a2designlab.com/ also offer...

Ryota Miyagi

How Remedy is using digital marketing and commerce to drive conversion

Read more

JP 54, D2, and D6 EN590,JET A1 AVAILABLE ON FOB DIP AND TEST IN SELLER TANKWe Can supply Aviation Kerosene,Jet fuel (JP 54-A1,5), Diesel ...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...

Collins Johnson

3-pronged marketing approach for property disruptor Brickx

Read more

With a response rate of 80-90%, a well optimized chatbot is a must-have for every business. Check out this link to explore how you can en...

Drishti Khurana

How NRMA’s Arlo the Koala chatbot won over customers

Read more

Blog Posts

Life beyond the cookie: 5 steps to mapping the future of marketing measurement

​There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.

Natalie Stanbury

Director of research, IAB Australia

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Sign in