The Interactive Advertising Bureau (IAB) Australia has revealed the members of its new Ad Tech Advisory Council, aimed at helping members identify and address critical issues in advertising technology innovation.
The launch members of the new advisory council include representatives from nine vendors operating in this rapidly growing sector: Appnexus, Amobee, Sizmek, Criteo, Adroll, Exponential, Integral Ad
Science, RadiumOne and SpotXchange.
One of the group’s first tasks is to survey marketers in order to better gauge current knowledge and concerns around the ad tech space. This will then be used to look at operational solutions from a brand perspective.
More widely, the council will look at technical standards, operating guidelines, research, marketing, value-chain relationships and best practices, the IAB said.
The ad tech space has experienced rapid growth and change in the past 12 months thanks to the launch of new startups vendors as well as significant M&A activity. According to a report produced by US-based Coady Diemar Partners last year, M&A activity in the ad tech segment reached US$7.49 billion in 2014, up more than $5bn on 2013. This encompassed 100 transactions, up from 76 year-on-year.
Several of these companies have also recently set-up operations in Australia as part of their expansion plans, particularly those in the burgeoning programmatic and DMP segments. Among these were AdRoll, RadiumOne, RocketFuel and Crimtan.
IAB’s Ad Tech Advisory Council is one of several programs launched by the IAB as part of its plans to meet the rapidly expanding and complex digital advertising industry in 2015. Other initiatives include a new Mobile Centre of excellence, new training certification programs, an increased focus on cross-screen advertising, and additional councils and working groups including a Digital Audio Council, due to launch later this year.
“Twelve months ago, we launched IAB’s digital ‘big tent’ remit, with the objective of empowering the media and marketing industry to thrive in the digital economy,” IAB’s CEO, Alice Manners, said in a statement.
“In 2015, every company involved in the sale of interactive advertising revenue will have an event greater opportunity to have a voice in the process of continuing to define the future of digital advertising in Australia.”
Pictured: Back row: Dave Osborn - Appnexus; Jeremy Crooks - Criteo; Alice Manners - IAB Australia; Ben Sharp - Adroll; and Ben Maudsley - Exponential.
Front row: Matt Hunt - Amobee; Carolyn Bollaci - Sizmek; Evgeny Popov - Radium One; Matt Von der Muhll – SpotXchange.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...
Tareq
Digital disruption isn’t disruption anymore: Why it’s time to refocus your business
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration