We are living in an increasingly digital age where consumers have more power, and there are more marketing tools to address them than ever before. But according to senior manager of strategic consulting at Oracle Marketing Cloud, Christian Hyland, said marketers are torn between meeting customer demand and the challenge to deliver hard ROI quickly.

Handing off customers, from marketing to sales to customer service, seems a bit jolting in today's digital world. These days, customers own the online social relationship, and they don't want to be passed around like a hot potato. They demand one group guide them through the customer journey.

Fortnum and Mason have bucked the trend of enterprise vendor e-commerce platforms and opted for a lesser known, open source platform called Spree Commerce.

Freeview has appointed Scott Mota to the newly created role of marketing director.

While marketers want to engage customers in a unified way, disconnected systems often make that difficult. Adobe and Microsoft aim to tackle that problem by integrating Adobe's Marketing Cloud with Dynamics CRM.

Data-driven attribution has not only helped TransUnion better target customers across channels, it’s also given the US-based credit reporting firm’s CMO a new-found respect for display ads.

Soon, when you do a search on your iPhone for someone's contact info, a recent tweet from them might also pop up.

Payments giant, MasterCard, is beefing up its predictive analytics capabilities by purchasing Applied Predictive Technologies (APT) for US$600 million this week.

Optus has attributed its decision not to renew a partnership with Qantas’ Frequent Flyer program to plans to evolve its own customer loyalty offering.

Optus has confirmed its former managing director of customer, Vicki Brady, has its new marketing and product leader.

With customers being more time poor than ever before, the pressure is on service providers to provide quick, seamless solutions integrated with the latest in tech development.

We’re entering the third era of digital transformation where a customer’s experience of your products and brand will be delivered via “living services” fuelled by data analytics, the Internet of Things and real-time, contextual engagement.

Digital advertising technology vendor, Amobee, has appointed former Facebook and Kenshoo senior executive, Liam Walsh, as its new Australian managing director.

A recent survey has shown Australian businesses are facing a significant competitive disadvantage through a digital skills shortage and while organisations seem very aware of it, they lack the strategy to address the shortfall.

We live in a world of distraction, where mobile technology and relentless brand marketing clamour compete for our attention and tear us away from the present. So it is perhaps ironic that one of the most intriguing concepts sweeping across the marketing industry today is one encouraging us to switch back into appreciating the present moment.

Windows 10 is not a free upgrade, Microsoft said last week. It's a "marketing and promotional activity."

As Google dives into the Wi-Fi and cellular network services business in the US, some are wondering just where the company is headed.

Microsoft’s first retail store in Australia could be the brand tool the vendor needs to reposition itself as an immersive consumer lifestyle choice, Uberbrand’s chief claims.

Beacon technology usage is expected to get a significant boost after Twitter became one of the strategic investors injecting US$18 million into US-based proximity marketing vendor, Swirl Networks.

ERP and commerce platform vendor, NetSuite, has acquired fellow US-based retail marketing platform player, Bronto Software, for US$200 million.