Former Facebook, Kenshoo exec joins Amobee as local MD

Appointment comes a month after the digital advertising vendor appointed a new local head of social

Liam Walsh
Liam Walsh

Digital advertising technology vendor, Amobee, has appointed former Facebook and Kenshoo senior executive, Liam Walsh, as its new Australian and New Zealand managing director.

Walsh replaces current managing director, Matt Hunt, and is the second high-profile hire for the vendor in the past month, following the appointment of Ian Laurie as head of social A/NZ in March.

Walsh was most recently A/NZ vice-president for social advertising platform player, Kenshoo, and also previously held a number of roles at Facebook including agency director, A/NZ lead and preferred marketing developer lead for both Australia and Japan. His resume also includes stints as MD at Microsoft Advertising, and general manager of sales and commercial for Fairfax Digital.

At Amobee, Walsh will be responsible for managing new business opportunities and expanding strategic partnerships in both the Australia and New Zealand territories.

In a statement, he highlighted Amobee’s Brand Intelligence technology , which combines digital content consumption and consumer sentiment to help brands better target advertising through digital media channels in real-time.

“I’m excited to join a company that is transforming the way brands activate their media, which is aligned with my passion for truly innovative advertising. And I look forward to enhancing and expanding the great work the Australian team has done to date.”

Amobee senior VP of Asia-Pacific, Alex Littlejohn, said Walsh’s deep marketing expertise was a key factor in his appointment.

“His track record of spearheading international organisations and launching new business initiatives in Australia also makes him the perfect choice to lead Amobee’s A/NZ operations,” he said.

Laurie, who was appointed last month, has more than six years of social marketing experience across American, Europe and Australia and previously held roles at agencies including Society, Ikon Communications and TBG Digital, where he helped brands such as Coke, ING Direct, Ford and Commonwealth Bank with social strategy.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Maintaining trust in a sceptical world: The power of brand trust

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Dan Ratner

managing director, uberbrand

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

Read more

When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

Read more

Latest Podcast

Getting Intimate with CX Ep 5: Tammy Marshall, founder, The B Hive

How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.

More podcasts

Sign in