Former Facebook, Kenshoo exec joins Amobee as local MD

Appointment comes a month after the digital advertising vendor appointed a new local head of social

Liam Walsh
Liam Walsh

Digital advertising technology vendor, Amobee, has appointed former Facebook and Kenshoo senior executive, Liam Walsh, as its new Australian and New Zealand managing director.

Walsh replaces current managing director, Matt Hunt, and is the second high-profile hire for the vendor in the past month, following the appointment of Ian Laurie as head of social A/NZ in March.

Walsh was most recently A/NZ vice-president for social advertising platform player, Kenshoo, and also previously held a number of roles at Facebook including agency director, A/NZ lead and preferred marketing developer lead for both Australia and Japan. His resume also includes stints as MD at Microsoft Advertising, and general manager of sales and commercial for Fairfax Digital.

At Amobee, Walsh will be responsible for managing new business opportunities and expanding strategic partnerships in both the Australia and New Zealand territories.

In a statement, he highlighted Amobee’s Brand Intelligence technology , which combines digital content consumption and consumer sentiment to help brands better target advertising through digital media channels in real-time.

“I’m excited to join a company that is transforming the way brands activate their media, which is aligned with my passion for truly innovative advertising. And I look forward to enhancing and expanding the great work the Australian team has done to date.”

Amobee senior VP of Asia-Pacific, Alex Littlejohn, said Walsh’s deep marketing expertise was a key factor in his appointment.

“His track record of spearheading international organisations and launching new business initiatives in Australia also makes him the perfect choice to lead Amobee’s A/NZ operations,” he said.

Laurie, who was appointed last month, has more than six years of social marketing experience across American, Europe and Australia and previously held roles at agencies including Society, Ikon Communications and TBG Digital, where he helped brands such as Coke, ING Direct, Ford and Commonwealth Bank with social strategy.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al...

Jai

Triple-digit customer database growth, personalised engagement become reality for Stone & Wood

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in