Facebook aims to speed up the delivery of news on the company’s mobile apps with Instant Articles. The New York Times, National Geographic and others will use it to publish interactive articles directly on Facebook’s iPhone app.

CMOs hold a rightful place as their organisation’s chief customer advocate and change agent because digital transformation has put them there, Lithium’s global chief claims.

SAP Australia and New Zealand has confirmed a new CMO following the departure of Ray Kloss to a chief marketer’s role at Cisco.

The impact of digital services and delivery on consumers and businesses was made clear in the latest Federal Budget after the Government confirmed its new ‘NetFlix’ tax on digital products and services, along with funding for its digital transformation agenda.

There's been a flurry of speculation that Salesforce.com could be up for sale, but an alternative line of thinking points to a deal with Sage Group as the explanation for the team of lawyers Salesforce recently hired.

Verizon Communications has agreed to buy AOL for about US$4.4 billion, as it looks to build more extensive digital and video platforms to drive future growth.

A new artificial intelligence project aimed at identifying the brand behaviours and practices that irritate customers the most is being launched in Australia and New Zealand.

Qantas’ Red Planet customer and marketing analytics business is expected to turn a profit in its first year and has already helped Australian book retailer, Dymocks, improve its marketing campaign efforts, the airline has revealed.

Google has again come up trumps as Australia’s most influential brand among consumers, the latest Ipsos Most Influential Brands study for 2015 reports.

Less than 10 per cent of businesses globally have managed to build an intelligent enterprise capitalising on new technology and service capabilities, according to PricewaterhouseCoopers' senior manager of digital intelligence, Tim Lovitt.

How to transform the marketing organisation and programs to be both more agile as well as effective was the theme of the latest CMO roundtable in Sydney, sponsored by Teradata. Here are pictorial highlights from the event.

Understanding and targeting segmented audiences, rather than digital contexts, has led Australia’s Carsales.com.au to invest in a programmatic audience targeting offering from Krux and Audience360.

Engagement, social connection and more personalised technology are key themes and trends in terms of customer engagement. They’re also driving mobile marketing as the new frontier of the digital landscape.

The appetite for big data projects within marketing functions has been revealed through internal customer polling at the Hadoop specialist technology developer, MapR.

Hallmark, one of the world's oldest and best-known greeting card companies, launched its first Hallmark eCard app for the iPhone and iPad on Thursday.

A suspected malicious advertising attack turned out to be a much deeper compromise of an online advertising company, according to Trend Micro.

The raft of Australian employees wouldn’t recommend their company’s products and services to others if they were asked, a new study claims.

Optus is increasingly combining data on customer behaviour, location, usage and interactions with traditional and digital information to give its product roadmap and marketing programs a shake-up, according to its insights chief.

As rumors swirl about a potential acquisition of Salesforce.com, the biggest question has been about would-be buyers.

In rapid-fire speech and hands waving erratically, Rachel Weiss, vice president of digital innovation, content and new ventures at L'Oreal, says nothing is more personal than what you put on your body, such as makeup. She talked up awesome new digital services, such as a virtual beauty advisor, that really tap into human emotions.