SAP gets new head of marketing following Kloss' departure

The enterprise software vendor's new CMO joins the senior leadership team and is responsible for all marketing activities across the region

Jennifer Arnold
Jennifer Arnold

SAP Australia and New Zealand has confirmed a new CMO following the departure of Ray Kloss to a chief marketer’s role at Cisco.

Jennifer Arnold will now be responsible for leading the software vendor’s marketing activities across the region, including integrated, social and digital marketing programs, corporate positioning, strategy, marketing campaigns and events.

Arnold was most recent the global portfolio marketing director for end user services and mobility at Unisys. She has 20 years’ experience in marketing and communications, including her nine years with Unisys, where she also led the Asia-Pacific marketing team. Her resume also includes communications roles with IBM and QBE Insurance.

In a statement, SAP’s president and managing director for A/NZ, Andrew Barkla, said Arnold’s proven track record in the region, along with her sales support strategies and lead generation experience, were key to the role.

“Building compelling relationships with our customers is a core tenet of SAP’s customer-centric approach and is integral in our ability to provide our customers with valuable and simple experiences,” Barkla said. “Marketing plays a critical role in helping us achieve this, which is why we’re constantly looking for innovative and collaborative ways to engage.

Arnold said she felt privileged to be joining the well-established brand.

“I’m looking forward to working with the team to drive further success through increased demand generation and greater engagement with clients, partners and prospects,” she said.

The appointment was effective from 4 May and sees Arnold also joining SAP A/NZ’s senior executive team.

Kloss left SAP in March to take up the head of marketing’s role at Cisco, for market units in Asia-Pacific and Japan after just shy of 10 years in the role.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Creating the ultimate customer-centric environment in 2018

All businesses today that are serious about being successful have adopted a customer-centric environment.

Katja Forbes

Founder and chief, sfyte

Embrace customer obsession to transform marketing into a catalyst for growth

In 2018, Forrester believes 20 per cent of CEOs globally will fail to act on digital transformation and put their firms at risk.

Michael Barnes

VP research director, Forrester

How challenger brands can win at biddable media

Challenger brands, especially in highly competitive markets, generally can’t match established players for media spend.

Chris Pittham

Managing director, Jaywing

While a lot has been said about AI and machine learning, I don't see it put to extensive use as yet. I will be happy to have it help the ...

Atul Dhakappa

Predictions: 8 digital marketing trends for 2018

Read more

Wowww! What A Awsome Blog! Thanks for this wonderful post I really got many valuable information through it. As a learner it's not so eas...

Mia Joseph

Predictions: 8 digital marketing trends for 2018

Read more

What you have said about AI, machine learning and voice activation is very true. Some of the other things we are already observing is the...

Atul Dhakappa

Predictions: 8 digital marketing trends for 2018

Read more

Yes, Digital Marketing now getting growth at the higher level. we can't predict today trends in the digital world. Nice stuff! Thanks for...

lorenso

Predictions: 8 digital marketing trends for 2018

Read more

I believe Digital Marketing is moving more toward social media and influential marketing. People are trying to grow their influence as in...

Rachel Kieran

Predictions: 8 digital marketing trends for 2018

Read more

Latest Podcast

More podcasts

Sign in