Optus head of customer becomes marketing and product chief

Vicki Brady appointed as managing director of marketing and product as part of a raft of operational structural changes at the telco aimed at streamlining customer engagement

Vicki Brady
Vicki Brady

Optus has confirmed its former managing director of customer, Vicki Brady, has its new marketing and product leader.

Brady took over as managing director of marketing and product this month for the consumer division after nearly three years as MD, customer. This division encompasses mobile and fixed products, entertainment, brand and marketing and the Optus wholly-owned brands Virgin Mobile and Vivid Wireless.

She remains on the telco's executive leadership team.

Brady indirectly replaces former head of brand and marketing, Nathan Rosenberg, who left in October and has since been appointed the CMO of Virgin Cruises, based in New York. However, the role has been extended to also include products and services in a bid to ensure alignment right through product to marketing, a spokesperson said.

Originally joining Optus in 1997, Brady was also the managing director for Optus Wholesale and Satellite between 2008 and 2012 before taking up the top customer post.

Optus has appointed Rohan Ganeson, the former MD of sales, to the MD of customer role. Ganeson joined the telco in 2008 as managing director of SMB before being appointed to the top sales post in April 2012. He retains his sales remit as well as now overseeing customer operations.

In a statement to CMO, Optus also confirmed Rob Parcell takes on SMB alongside his current role as managing director of Wholesale, Satellite and Small and Medium Business. This will see all of Optus’ business-to-business activity now aligned under a single team, the telco said.

According to Optus, the operational structure changes are in line with efforts to drive more seamless and consistent customer experiences.

“The new structure sees changes to three managing directors who will now have end-to-end ownership of planning, execution and customer experience,” the telco stated.

Alongside the executive changes, Optus said Sue Bailey had taken on a more internally focused role, assisting Optus’ three-year transformation program to consolidate and streamline customer systems.

She had previously overseen marketing and brand duties in an acting capacity while Rosenberg's replacement was confirmed.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in