Optus head of customer becomes marketing and product chief

Vicki Brady appointed as managing director of marketing and product as part of a raft of operational structural changes at the telco aimed at streamlining customer engagement

Vicki Brady
Vicki Brady

Optus has confirmed its former managing director of customer, Vicki Brady, has its new marketing and product leader.

Brady took over as managing director of marketing and product this month for the consumer division after nearly three years as MD, customer. This division encompasses mobile and fixed products, entertainment, brand and marketing and the Optus wholly-owned brands Virgin Mobile and Vivid Wireless.

She remains on the telco's executive leadership team.

Brady indirectly replaces former head of brand and marketing, Nathan Rosenberg, who left in October and has since been appointed the CMO of Virgin Cruises, based in New York. However, the role has been extended to also include products and services in a bid to ensure alignment right through product to marketing, a spokesperson said.

Originally joining Optus in 1997, Brady was also the managing director for Optus Wholesale and Satellite between 2008 and 2012 before taking up the top customer post.

Optus has appointed Rohan Ganeson, the former MD of sales, to the MD of customer role. Ganeson joined the telco in 2008 as managing director of SMB before being appointed to the top sales post in April 2012. He retains his sales remit as well as now overseeing customer operations.

In a statement to CMO, Optus also confirmed Rob Parcell takes on SMB alongside his current role as managing director of Wholesale, Satellite and Small and Medium Business. This will see all of Optus’ business-to-business activity now aligned under a single team, the telco said.

According to Optus, the operational structure changes are in line with efforts to drive more seamless and consistent customer experiences.

“The new structure sees changes to three managing directors who will now have end-to-end ownership of planning, execution and customer experience,” the telco stated.

Alongside the executive changes, Optus said Sue Bailey had taken on a more internally focused role, assisting Optus’ three-year transformation program to consolidate and streamline customer systems.

She had previously overseen marketing and brand duties in an acting capacity while Rosenberg's replacement was confirmed.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...

Ecomsolver Private Limited

Want to master digital transformation? Stop thinking about your own problems

Read more

Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...

Lilly Lawrence

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

If a business games me happy than there is a higher chance I will go to them.

Martinez

The Iconic: becoming customer-focussed transformed our business

Read more

That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...

Natasha Kvitka

Using artificial intelligence to surprise your customers

Read more

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Latest Podcast

More podcasts

Sign in