Optus head of customer becomes marketing and product chief

Vicki Brady appointed as managing director of marketing and product as part of a raft of operational structural changes at the telco aimed at streamlining customer engagement

Vicki Brady
Vicki Brady

Optus has confirmed its former managing director of customer, Vicki Brady, has its new marketing and product leader.

Brady took over as managing director of marketing and product this month for the consumer division after nearly three years as MD, customer. This division encompasses mobile and fixed products, entertainment, brand and marketing and the Optus wholly-owned brands Virgin Mobile and Vivid Wireless.

She remains on the telco's executive leadership team.

Brady indirectly replaces former head of brand and marketing, Nathan Rosenberg, who left in October and has since been appointed the CMO of Virgin Cruises, based in New York. However, the role has been extended to also include products and services in a bid to ensure alignment right through product to marketing, a spokesperson said.

Originally joining Optus in 1997, Brady was also the managing director for Optus Wholesale and Satellite between 2008 and 2012 before taking up the top customer post.

Optus has appointed Rohan Ganeson, the former MD of sales, to the MD of customer role. Ganeson joined the telco in 2008 as managing director of SMB before being appointed to the top sales post in April 2012. He retains his sales remit as well as now overseeing customer operations.

In a statement to CMO, Optus also confirmed Rob Parcell takes on SMB alongside his current role as managing director of Wholesale, Satellite and Small and Medium Business. This will see all of Optus’ business-to-business activity now aligned under a single team, the telco said.

According to Optus, the operational structure changes are in line with efforts to drive more seamless and consistent customer experiences.

“The new structure sees changes to three managing directors who will now have end-to-end ownership of planning, execution and customer experience,” the telco stated.

Alongside the executive changes, Optus said Sue Bailey had taken on a more internally focused role, assisting Optus’ three-year transformation program to consolidate and streamline customer systems.

She had previously overseen marketing and brand duties in an acting capacity while Rosenberg's replacement was confirmed.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

AI ethics: Designing for trust

As artificial intelligence (AI) becomes much more prevalent and increasingly a way of life, more questions are being asked than answered about the ethical implications of its adoption.

Katja Forbes

Founder and chief, sfyte

I didn't know about that. Thanks!

Jamison Herrmann

Twitter 'recap' helps you catch up with missed tweets

Read more

😂😂😂😂😂😂😂😂

Max Polding

What it takes to turnaround an iconic Australian brand

Read more

I spend a lot of time in my professional life as a provider of marketing solutions trying to persuade customers that CX, UX, UI and Custo...

sketharaman

Gartner VP: Why CMOs and CIOs must band together to make CX a discipline

Read more

I live the best deals at LA Police Gear.

Tyrus Rechs

6 Ways to ramp up Social Media to Your Web Design

Read more

Its absolute over priced acquisition. The CEO, must be fired for this all cash transaction. Absolutely no justification for prospective P...

about_face

Analysts question long-term play of SAP's acquisition of Qualtrics

Read more

Latest Podcast

More podcasts

Sign in