This year’s Customer 360 Symposium was awash with insights into how brands can become more customer-led organisations and better engage not just digitally, but across any channel, device and touchpoint. Here, we present our top seven takeaways on how you can improve your organisation’s customer experience credentials.

Facebook has launched a standalone Messenger app for chatting on the Web outside of Facebook.com.

HR and recruitment firm, Randstad, has appointed its first chief marketing officer for Asia-Pacific.

Transformational change aimed at putting the focus back on members and delivering omni-channel products and services is bringing Australian university retailer, The Co-op, back from the brink and generating a series of new business opportunities.

Conventional wisdom suggests timing is everything, but money and power certainly sway things as well. Being first only matters until it doesn't.

Nissan has deployed Adobe’s Marketing Cloud platform globally in a bid to deliver a unified and more cost-effective digital marketing strategy around its Renault-Nissan Alliance.

Marketers who aren’t striving to identify consumers down to a ratio of one, or who haven’t yet embraced technology as the enabler to real-time engagement, will find it impossible to be relevant to the modern consumer.

It was while he was looking for a new Web content management system to improve Tourism Australia’s online offering that CIO, David Rumsey, realised a much wider digital transformation was needed.

Oracle has rolled out several enhancements to its Marketing Cloud designed to help companies develop a more holistic view of their customers and unify their data strategy.

Top-performing companies today are the ones that have moved from perceiving customer experience as a metric, to treating it as a management system, according to one of Bain and Company’s Asia-Pacific customer practice leaders.

Supermarket giant, Woolworths, is set to be one of the first apps available for Apple’s new smartwatch when it launches in Australia on 24 April.

Wondering what comes next after PC and mobile connectivity? Then ponder no longer: The future of the Internet is everything.

Facebook has released a new app for making videos that it thinks can win over the competition by allowing collaboration among friends.

It's a common theme that spans functional areas within the organization: data remains stuck in silos, making it all but impossible for decision-makers to get a glimpse at the big picture. Zeroing in on marketers' experience of this problem, Oracle on Wednesday rolled out several enhancements to its Marketing Cloud designed to help companies develop a more holistic view of their customers.

Brands that don’t interact with customers on social, or who fail to build an emotional and consistent connection through channels like Facebook and Twitter, are selling their customer experience strategy short.

CMO's latest roundtable in Melbourne, entitled 'Driving Transformational thinking with Data', brought together marketing and digital leaders from a variety of industries to debate how to better utilise data to change their organisation. Here are pictorial highlights from the event.

The days of Mad Men are well and truly over, when marketers would sit around and simply ‘make something up’ and continue to use that for a decade, said SLI Systems CMO, Tim Callan. Now, it is all about being nimble, agile and responsive to market trends.

Customer experience for NIB was a verb, not a noun, until the organisation launched a transformation program and voice-of-customer strategy using Net Promoter Score (NPS).

Companies face fierce internal resistance to change basic organisational and omni-channel strategies to improve their customer approach, a recent study released by The Economist Intelligence Unit claims.

Social content aggregator, Stackla, has struck a partnership with Hootsuite to enable users to harness its content marketing tools within the social relationship platform’s dashboard.