Leadership
HCF chief marketing officer, Jenny Williams, shares her company’s digital marketing transformation plans, highlighting marketing-IT collaboration as the core ingredient to success but also one of the biggest hurdles to overcome.
Leadership
Marketing, IT and digital leaders gathered at Vue Du Monde in Melbourne on 8 September for the latest joint CMO, CIO and ADMA roundtable on mastering digital for business agility, sponsored by Adobe. Here are pictorial highlights from the event.
Digital Marketing
Organisations looking to truly embrace digital transformation must stop focusing on their own internal problems and systems and concentrate on meeting their customers’ needs.
Leadership
OOh! Media has appointed Telstra’s former general manager of marketing as its new CMO among two new executive appointments.
Leadership
More than 100 marketing and IT leaders gathered for CMO, CIO and ADMA's Executive Connections breakfast, entitled 'Mastering Digital Transformation', in Sydney on 10 September. Here are pictorial highlights from the event.Photos by Dave Thomson.
Leadership
Optus has appointed a new head of brand and communications, filling an operational marketing gap left vacant since the departure of Nathan Rosenberg to the US last October.
Digital Marketing
Becoming a customer experience-oriented company requires customer intelligence, strategy and cultural change, along with a healthy investment into technology and content, according to hearing implant producer, Cochlear.
Digital Marketing
Salesforce announced the release of three new products, SalesforceIQ, IoT Cloud and Salesforce Lightning as part of an over-arching strategy to empower better sales strategies and drive more effective management of customer journeys.
Digital Marketing
Online retailer, Aussie Farmers Direct, has unveiled a new virtual shopping app optimised for touchscreens that allows consumers to scroll and pick products off a virtual shelf.
Leadership
It’s the marketer’s job to stretch and challenge the business model of their organisation in the face of digital disruption in order to foster innovation.
Social Media
A home-grown social site facilitating peer-to-peer recommendations between consumers while providing brands with data-driven insights into their customer advocates has officially launched in Australia.
Leadership
ADMA has brought on former SBS group marketing head, Katherine Raskob, as its first director of communications and customer experience.
Leadership
Super Retail Group’s marketing leader, Kevin McAulay, has left the ASX-listed retailer and will not be directly replaced as the group undertakes a major executive and functional reshuffle.
Leadership
With three movies set to release in theatres in 2015, including the newest iteration of the Fantastic Four, not to mention a dizzying array of comic book releases, I wouldn’t be surprised if this is a banner year for Marvel Entertainment. These superhuman marketing capabilities made me think: What can we as marketers learn from Marvel?
Digital Marketing
Strong customer data practices, an ecommerce optimisation platform and geolocation are all helping Australian retailer, Jeanswest, better personalise the digital shopping experience for its customers.
Leadership
The nominations for the inaugural CMO50 are closing in just a few days, so there’s not much time left for Australian marketing leaders to ensure they’re featured on this list of innovative marketing excellence.
Leadership
Many marketers are relying on the wrong parameters to personalise communications in a digital environment and should be tapping into irrational, emotional and contextual factors to win over today’s customer.
Leadership
Mastering digital transformation was the name of the game at the latest iteration of Executive Connections, a CMO, CIO and ADMA event aimed at bringing marketing and IT leaders together to debate key issues influencing both functions. Here are pictorial highlights from the event.
Social Media
It’s not easy keeping a 160-year-old brand invigorated, especially when that brand plays in a market as hotly contested as financial services.
Leadership
Luxury champagne brand, Armand de Brignac, has poached Moet Hennessy director and Australian native, Bernadette Knight, as its new global chief marketing officer as it sets out a new brand course and international growth plans.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
