Aussie Farmers Direct claims world-first virtual shopping app

Online retailer launches the AisleOne mobile app, offering a virtual shopping experience to its customers

Online retailer, Aussie Farmers Direct, has unveiled a new virtual shopping app optimised for touchscreens that allows consumers to scroll and pick products off a virtual shelf.

The new AisleOne site gives consumers the ability to “stroll” through a virtual shop, click and pick products off the shelf to then take a closer look at, and then drag and drop into an online shopping trolley. The company claims its world-first virtual offering will shake up the shape of online shopping.

Aussie Farmers Direct CEO, Keith Louie, said it had looked to do away with search boxes, detailed product lists and text-based navigation and create a fresh touchscreen-based experience from the ground up. The new app aims to tap into the in-store layouts and product displays customers see in a physical store to improve the online experience.

“AisleOne has been designed so that someone with little or no computer experience can pick it up and start using it immediately,” he said. “Browsing through each virtual aisle is as easy as swiping left or right across the screen.”

AisleOne is Aussie Farmers Direct’s first digital marketing initiative, and the company said it was in talks several third parties about white-labelling the platform.

“When we started this business 10 years ago, we would never have dreamed we’d end up in the app business,” Louie said. “This is an important step in the evolution of Aussie farmers Direct, demonstrating that we’re a forward-thinking company that’s not only embracing change, but also leading the way in developing new and innovative solutions for our customers.”

The app has been launched on the Apple platform and is available via iTunes.

Aussie Farmers Direct launched as an online-only business providing Australian fresh food and now serves more than 100,000 customers nationally.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

it is very informative and quality of the Furniture NZ i liked it and share on my wall

EveGreen

How Fantastic Furniture is making omni-channel retailing a reality

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

Read more

talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

Read more

Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

Read more

Latest Podcast

More podcasts

Sign in