Aussie Farmers Direct claims world-first virtual shopping app

Online retailer launches the AisleOne mobile app, offering a virtual shopping experience to its customers

Online retailer, Aussie Farmers Direct, has unveiled a new virtual shopping app optimised for touchscreens that allows consumers to scroll and pick products off a virtual shelf.

The new AisleOne site gives consumers the ability to “stroll” through a virtual shop, click and pick products off the shelf to then take a closer look at, and then drag and drop into an online shopping trolley. The company claims its world-first virtual offering will shake up the shape of online shopping.

Aussie Farmers Direct CEO, Keith Louie, said it had looked to do away with search boxes, detailed product lists and text-based navigation and create a fresh touchscreen-based experience from the ground up. The new app aims to tap into the in-store layouts and product displays customers see in a physical store to improve the online experience.

“AisleOne has been designed so that someone with little or no computer experience can pick it up and start using it immediately,” he said. “Browsing through each virtual aisle is as easy as swiping left or right across the screen.”

AisleOne is Aussie Farmers Direct’s first digital marketing initiative, and the company said it was in talks several third parties about white-labelling the platform.

“When we started this business 10 years ago, we would never have dreamed we’d end up in the app business,” Louie said. “This is an important step in the evolution of Aussie farmers Direct, demonstrating that we’re a forward-thinking company that’s not only embracing change, but also leading the way in developing new and innovative solutions for our customers.”

The app has been launched on the Apple platform and is available via iTunes.

Aussie Farmers Direct launched as an online-only business providing Australian fresh food and now serves more than 100,000 customers nationally.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...

Al Drazhev

How BizCover is boosting search advertising success

Read more

It is really inspiring to see that medial psychology & machines are going hand in hand to innovate new things and even are improving ...

CBT Professionals

How psychology is shaping better machine learning

Read more

Anything is achievable when you talk the talk .. good luck

Mo Al Hooti

Data Creative crowns Matt Bates as new CMO

Read more

Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob

Rob

Amaysim marketing and commercial chief joins property tech investment startup

Read more

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Latest Podcast

More podcasts

Sign in