AMP Limited Chairman Mr Simon McKeon AO announced former Best & Less CEO and Telstra CMO, Holly Kramer, will join the AMP Limited Board as a non-executive director.

Volkswagen’s emissions scandal has wiped US$10 billion off the company’s brand value and could knock the German nation brand off the top of the world’s strongest brands list, according to Brand Finance.

Digital transformation is one of the key drivers behind leading fitness and music provider Les Mills strategy to leverage customer engagement with over 17,000 clubs around the world, according to Les Mills International CIO, Aaron O’Brien.

Nine out of 10 Australia and New Zealand senior marketers are making purchasing decisions on technology products and services for their function, a new report claims.

Taking an emerging technology offering to market as a marketer requires a serious education focus. But add in an academic and non-IT influencer audience, low brand recognition, and a relatively unknown prospect list, and you’ll start to understand the challenges Australian telecoms provider, Amcom, faced when it took its unified communication into the higher education sector.

Marketing, IT and digital leaders gathered at Rockpool Bar and Grill on 10 September for the latest joint CMO, CIO and ADMA roundtable on mastering digital for business agility, sponsored by Adobe. Here are pictorial highlights from the event.

Instagram hit a milestone this week, logging more than 400 million monthly users, solidly surpassing rival Twitter.

Delivering a personalised experience digitally at The Athlete’s Foot is not about replicating what has become a highly successful in-store experience, it’s about meeting a customer’s next unmet need.

“Marketing as we know it has completely changed,” Salesforce executive vice-president and CMO, Lynn Vojvodich, said. “We look at marketing circa 20-30 years ago, it was Mad Men. Now I think Mad Men has moved to math women.”

Modern marketing is about creating ‘lovemark’ brands that engage emotionally with consumers and create loyalty beyond reason, one of the world’s leading brand strategist claims.

Fujitsu and proximity marketing provider, iProximity , have struck a partnership to provide marketers with a new way of driving customer engagement in the retail environment.

Traditional department stores must be reimagined as showrooms or experience centres in the digital ecommerce revolution, and as just one touchpoint in a shopper’s journey.

Marketing and IT leaders from the Australian Museum, Cancer Council, Commonwealth Bank, ING, and Tourism Australia discussed how they’re building a strategy for digital success during CMO’s recent Executive Connections event in Sydney, held in partnership with CIO magazine and ADMA.

The proliferation of social media platforms means the pressure is on B2B marketers to be more proactive than ever to listen and actively engage with their customers.

Defining what digital means to your organisation, as well as having guiding principles on the accountability of marketing and IT, are key to digital transformation, according to panellists at the CMO, CIO and ADMA’s Executive Connections event in Melbourne.

Australian gaming and wagering operator, Tatts Group, has officially promoted Megan Magill to chief marketing officer to lead a new centralised marketing function.

The chief commercial officer and first CMO of Australian retailer, The Co-op, Greg Smith, has resigned after spearheading the group’s multi-channel marketing transformation.

Salesforce and Microsoft claim their new partnership is set to create a stronger connected customer service ecosystem across the board and drive the next evolution of cloud-based marketing solutions.

TOMS footwear brand is leveraging digital innovation not only to engage its customers and sell products, but to also give back to the community.

Instagram is looking to open up more ways for brands to increase awareness and drive targeted audience interactions off the back of its growing and highly engaged international user base.