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Digital Marketing

SAP unveils SaaS analytics platform

SAP Cloud for Analytics aims to redefine analytics by combining business intelligence, planning and predictive analytics into a SaaS offering built on the SAP HANA Cloud Platform.

Leadership

CMOs: Focus on strategic customer value

Marketers trying to identify every customer in their moment of need through complex sets of digital, social and mobile data would be better off spending more time on retaining and developing their most valuable and profitable customers using predictive modelling.

Digital Marketing

Does mobile fit into your marketing mix?

Mobile devices have become a powerful way for marketers to leverage key customer geo-location data and gain deeper insights into consumer behaviour, according to experts from mobile ad platform, InMobi.

Leadership

10 tips for achieving CMO-CIO alignment

All signs point to the need for marketing and IT leaders to work better together. Yet finding the way to interact effectively still proves to be a significant challenge for many organisations globally.

Digital Marketing

How Citrix is driving customer conversions with a new startup technology

For as long as companies have been selling online, they have struggled to match the offline world’s ability to have someone stand alongside the buyer to walk them through a product’s features and benefits. US-based collaboration software maker, Citrix, believes it has found the next best thing, thanks to technology from startup company, WalkMe.

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CMO's top 10 martech stories for the week - 9 June

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Great e-commerce article!

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CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

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The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

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Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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