Japanese retailer UNIQLO has rolled out its first-ever neuroscience fashion campaign that matches clothing selection to consumer’s moods.

Ticketek has gone live with a new data management platform (DMP) that not only gives the marketing team a single customer view, it also opens up the opportunity to become a digital agency to event promoters and partners.

The rapid evolution of digital, mobile and social technologies has propelled the financial industry into an era of transformative agility and adaptability.

Technology is shifting to intelligent machines with a capability to reason, said IBM Chairman and CEO Virginia Rometty at Gartner's Symposium ITxpo. These machines won't replace humans, but will augment them. It is a technology that will transform business, she said.

Apple and Google have topped the list of the world’s most valuable brands for the third year in a row, helping to ensure technology and digital companies dominate the 2015 rankings.

The growing desire among brands to improve customer experience has created a massive opportunity for technology suppliers to provide tools that help them build and deliver that experience. But as with many fast-growing segments of the marketing technology stack, confusion remains regarding exactly what a customer experience management (CEM) platform should do.

Twitter has made co-founder Jack Dorsey its new CEO, ending months of speculation and handing him the tough task of turning around the company's sluggish user growth.

Nissan's latest concept car will pass the digital cool test but it won't do much to stop distracted driving: the entire dashboard is one huge display on which drivers and passengers can post anything.

There’s no doubt brands are increasingly looking to innovation as a way of coping with digital disruption. But according to Anthony Johnston, head of new commercialisation business, OgilvyVentures, many are still struggling with how to take a new idea and turn it into a viable model that the business will actually support.

​Australian ecommerce platform player, Bigcommerce, has joined forces with Twitter on its ‘Buy Now’ button as the social platform sets its sights on allowing brands to promote and directly sell products across its network.

Companies leading the pack globally for revenue growth have linked are creating customer experiences based on data-driven insight and linking everything they do to brand and customer values, a new study claims.

EHarmony has seen customer subscriptions and engagement rates leap by double digits after embarking on the biggest bespoke audience segmentation project in its eight-year history in Australia.

The emphasis on data analytics to explain marketing’s ROI could be stifling innovation and the CMO’s role as business growth strategist, an Australian analytics evangelist claims.

For seasoned marketing leader and current vice-president of marketing for Asia-Pacific and Japan at Akamai, Frederic Moraillon, CMO and CIO collaboration is no longer a choice. It’s also not a popularity contest.

Apple CEO Tim Cook said Tuesday that the most successful businesses will be those that use mobile devices the best moving forward.

Speaking at Salesforce’s Dreamforce in San Francisco Alba alongside YouTube CEO, Susan Wojcicki,​ Hollywood actress turned entrepreneur, Jessica Alba, revealed the key ways she grew her billion-dollar natural product venture, the Honest Company.

As customers look for consistent yet relevant brand experiences wherever and whenever they interact with them, the pressure is on marketers to find innovative and creative ways to keep campaigns locally relevant, while maintaining a consistent sense of brand ownership globally.

Adshel has unveiled a new out-of-home ad campaign that connects social and digital channels as part of a marketing initiative for travel group, helloworld.

The recent growing number of social media campaign disasters has sparked Australasian reputation management expert and PR author, Gerry McCusker’s consultancy, Engage ORM, to launch The Drill, a simulation platform that replicates trans-media crises, and allows brands, companies and government agencies to practice and learn how to cope with, and counter, social media crises in real-time.

Two marketing technology vendors of different ilk but similar ambition have landed in Australia in recent months, claiming solutions that can meet the needs of the nation’s neglected mid-market sector.