Leadership News, Features, and Interviews

The Australian Institute of Management (AIM) and the Australian Institute of Project Management (AIPM) have struck a new partnership in an effort to further develop the project management capabilities of Australian managers and leaders.

The sports and entertainment media industry is highly competitive in Australia, but Fox Sports head of marketing, brand and social, Chris Gross, shows a focused and targeted social and content strategy can boost audience engagement and build a solid brand.

Leading companies are identifying the digital talent gaps that must be filled in order to keep pace in today’s competitive digital landscape.

There’s not long left before CMO50 nominations close, so don’t miss out on this opportunity to have your innovative and modern marketing leadership celebrated.

When it comes to digital transformation, it’s your teams and their imagination and creativity, not pure technology, that will make success possible, according to Sydney Opera House CEO, Louise Herron.

While most organisations understand the significance of a voice of the customer (VoC) program, many are still struggling to execute their strategy effectively. Here are six fatal mistakes marketers are making and how to avoid them.

Telstra's chief operating officer, Kate McKenzie, announced her retirement after 12 years with the organisation.

There are few industries that have been as resistant to digitisation as financial advice and wealth management. But just as automation and online servicing have reinvented stock broking and other services in the greater wealth management sector, traditional advisors are also turning increasingly to digital tools to boost their service offerings.

NAB is creating three chief customer officer roles to oversee all aspects of its banking and finance offering as part of a new restructure revealed today aimed at simplifying executive lines and improving its customer centricity.

Organisations serious about remaining competitive and understanding the changing nature of consumer demands need to bring marketing to the boardroom, CEO of the Director Institute, Kylie Hammond, claims.

A voice of the customer (VoC) program can be a powerful way marketers can collect customer feedback, mine that feedback for insights, and then incorporate those insights into business decisions - but what happens when there’s just too much data to manage?

Forget Mad Men. Today’s marketers are more likely to be math men and women. They plumb the depths of big data with advanced analytical tools. They buy and use dazzling new software - some spend more on technology in a given year than their companies’ IT departments. They are hot on the trail of marketing’s holy grail, the ability to measure ROI on every campaign.

After more than 12 years as Deloitte Australian’s local CMO, David Redhill has been promoted to global marketing chief of its global consulting business.

Understanding more about the customer and connecting the dots from their behaviour across a multitude of platforms, digital and in-store is the Holy Grail for General Pants GM of marketing, Renee Awadalla.

Forrester Research identifies three key ‘Es’ lying at the heart of good customer experience: Effectiveness, ease and emotion. And according to principal analyst for customer experience, Ryan Hart, emotion is by far the biggest contributor to how people feel about brands.

The greatest threat to your brand is not whether customers hate you, it’s indifference, Xero’s chief marketing and business officer, Andy Lark, claims.

A great Voice of the Customer (VoC) program plays a pivotal role in improving customer experience and creates greater empathy among employees. But what does it take to get it right?

Australia’s Privacy watchdog has released a new report recommending both Coles and Woolworths make enhancements to their customer loyalty programs to ensure consumers’ personal information is looked after appropriately.

It’s a simple gaming app, but experts say Pokemon Go’s surge in popularity is proof that customers are well and truly AR-ready – so expect a lot of imitators.

Knowing your customers better through data in order to communicate more successfully with them is a no-brainer for most marketers. Making the leap from ideal to action, however, is a different story.

Today’s job candidates are more proactively engaged in learning about an employer’s brand or employer value proposition than ever before, a new report claims.