The purpose of purpose
Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.
Telstra COO Kate McKenzie announces retirement
The telecommunication giant's chief operating officer departs after 12 years within the organisation
Telstra's chief operating officer, Kate McKenzie, announced her retirement after 12 years with the organisation.
Joining Telstra in 2004 as head of Telstra's regulatory group, McKenzie was part of Telstra’s CEO leadership team since 2007. Prior to taking on her position as COO in 2013, she was the group managing director of innovation, products and marketing for three years. In that role she led major product units including mobile, fixed voice, broadband, network applications and services, data and IP, the national broadband network team and the chief technology office.
Before Telstra, McKenzie was director-general of the Department of Commerce in New South Wales and held senior executive roles in government departments and offices.
She is a also the director of FOXTEL and Allianz Australia and a former director of Sydney Water and the Rail Corporation of New South Wales.
“It has been a wonderful 12 years with Telstra and I am very proud of all the people I have worked with and what we have achieved together," she said. "The time is right for me to change direction in my career. I leave knowing that Telstra, under Andy Penn’s leadership, has a great strategy for the future and wish the company, its people and its shareholders every success."
Telstra's CEO, Andrew Penn, said McKenzie had been a positive force for Telstra, supporting four Chief Executive Officers and working to build our technology and innovation capability.
"She has been a significant contributor to our customer-focused culture and a role model for women in the organisation. I have appreciated her support and counsel,” Penn added.
McKenzie will leave Telstra in the coming weeks. Group executive global enterprise and services, Brendon Riley, will be interim COO with immediate effect while a permanent replacement is found.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
We can't overlook mobile. Each passing day people are on their phones more and more
This Is My South Bay
What the 5G revolution will do to mobile marketing
An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.
hogwash
The purpose of purpose - Brand science - CMO Australia
talking about the 4 p's:https://www.tripleclicks.co...
kigoma divin
The purpose of purpose - Brand science - CMO Australia
Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...
Tanya Sharma
Is design thinking the answer for the next generation of marketing?
Hi all,Good Post! Thank you so much for sharing this pretty post, it was so good to read and useful to improve my knowledge as updated on...
Jules john
To DMP or not to DMP? - Marketing automation - CMO Australia