Stories by Azadeh Williams

Strategy

How Aussie brands are bringing personalisation into CX

Personalisation is a cornerstone of delivering relevant and real-time experiences to customer that count. In our latest Food for Thought series with leading marketers, we asked three brands: What does personalisation mean for your marketing mix and how does it drive better customer experience?

Digital Marketing

Predictions: 8 digital marketing trends for 2018

The age of customer centricity is here, and as experience increasingly becomes the biggest driver of digital transformation and marketing strategy, 2018 will be about moving the customer relationship to an even deeper and more dynamic level of personalised engagement.

Measurement & Analytics

How to: 7 steps to building the ultimate CX dashboard

Putting customer experience insights into the hands of your marketing team can add significant value to the marketing mix. But without the right foresight, these reporting platforms can easily end up an ineffective, confused or unhelpful mess.

Leadership

Predictions 2018: 5 ways the CMO role will change

Experts warn that as pressure mounts to deliver more business growth and meet customer expectations against a backdrop of tighter budgets and economic conditions, the role of the CMO will need to rapidly evolve in 2018.

Digital Marketing

How Reece boosted social content capabilities with 20FOUR

Research shows Australians are a little too lax and uninformed when it comes to hot water and plumbing. So plumbing and bathroom product supplier, Reece, decided it was time to get creative and boost customer awareness and engagement in a fresh and dynamic way.

Social Media

5 ways to get more from your social analytics

The pressure is on organisations to engage and understand customers better using social media channels. But are Aussie companies doing enough to tap this powerful data set?

Digital Marketing

New code of practice launched to protect consumer data

Data Governance Australia (DGA) has launched a new code of practice, set to be a national-first in self-regulating the practice of data governance across all Australian businesses, outlining the use, collection and management of data.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: Coles Group's Lisa Ronson

​In this week's instalment of Conversations over a Cuppa with CMO, we talk with Coles Group CMO and our former #1 in the CMO 2018, Lisa Ronson, about how the supermarket giant has approached marketing and customer engagement and how she's coped with the transformative and significant impact of the COVID-19 crisis as a leader and brand strategist.

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Jennifer Reagan

Melbourne Fashion Week: Using digital and insight to drive engagement and attendance

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Jennifer Reagan

What automated design is going to do to 3D printing and product customisation

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Jennifer Reagan

Report: Accountability key to marketing's influence in business

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Jennifer Reagan

Foxtel employs wearable technology to give AFL fans a more sensory experience

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Jennifer Reagan

Will 3D printing be good for retail?

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Blog Posts

The 10 commandments of marketing in COVID times

With social and economic uncertainty and the changing political landscape, how can CMOs adapt to seize opportunity?

Duncan Wakes-Miller

GM, marketing, Audika Australia and New Zealand

Why direct response advertising is winning this year

In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.

Sabri Suby

Founder, King Kong

Taking back control of your tech

To win in customer experience, brands need to take back control of their technology.

Michael Titshall

VP, managing director, R/GA Australia

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