Stories by Azadeh Williams

Sydney-based startup, Hyper Anna, has secured $16 million in funding to fuel a global rollout of 'Anna', a virtual data scientist that taps into business intelligence and delivers real-time insights based on natural language requests.

Virtual creators, AI and designer babies are among the major forces set to impact business in Australia, according to Ogilvy PR’s latest Seven Forces of the Future report.

Adopting a design thinking approach has enabled Perth public transport provider, Transperth, to overcome physical and operational hurdles and deliver a better experience for vision impaired travellers.

Insurance giant nib announced a new partnership with software company MaritzCX to launch a multi-brand customer experience program to help refine and scale the company’s voice of the customer strategy as part of its wider customer-centric vision across Australia and New Zealand.

Against a back drop of global giant Amazon heading to Aussie shores, US Tech giant Optimizely launched in Sydney and Melbourne, and CEO Dan Siroker warned Aussie businesses to adopt a more test and learn approach if they want to survive.

PricewaterhouseCoopers digital marketing leader, Sarah Peacock, has become the first chief marketing officer for national online directory, True Local, and its app subsidary, Skip.

Isentia’s acquisition of Brandtology and King Content has ignited media speculation about the future of King Content’s capabilities, but chief executive and managed director John Croll confirmed the move is about prioritising content strategy.

Lonely Planet has launched a new self-publishing content platform, Trips, offering travellers an opportunity to share and discover memorable experiences while better engaging with the brand.

Sydney-based communications agency The Core Agency announced it appointed former Anytime Fitness CMO Rob Kain as its new CX director.

Tracy Richardson is a CMO with a laser-focused approach that delivers results, so it’s no wonder that in her fifteen-year career, she’s been in such high demand across so many industry sectors.

Tourism Australia has partnered with Buzzfeed on a new millennial targeted campaign in an effort to attract compelling and engaging content around authentic Australian travel experiences.

The whitegoods and appliance retail market is a fiercely competitive marketplace and ripe for digital disruption. Which is why The Good Guys decided to up its ecommerce game in order to give its customer experience a significant boost, The Good Guys’ GM of digital commerce, Bevan Morris, says.

Fashion retail is going through a digital revolution that requires retailers to up their game not only in terms of marketing, but also around technology utilisation and innovative thinking.

Marketers are all grappling with rapid change, but according to insurance and banking Suncorp Group's chief customer officer, Mark Reinke, it’s the customer-centric businesses that can operate more like digital platforms like AirBnB that will ultimately survive.

Today’s digitally-savvy customer is interacting with brands across so many different channels, from email to social to test - and brands are now faced with the challenge of creating a consistent and personalised customer journey across all these various touchpoints.