Stories by Azadeh Williams

Personalisation is a cornerstone of delivering relevant and real-time experiences to customer that count. In our latest Food for Thought series with leading marketers, we asked three brands: What does personalisation mean for your marketing mix and how does it drive better customer experience?

The forthcoming EU General Data Protection Regulation (GDPR) is set to be one of the biggest data privacy reforms set to disrupt the digital marketing space for 2018, but are Australian marketers ready for the changes?

The age of customer centricity is here, and as experience increasingly becomes the biggest driver of digital transformation and marketing strategy, 2018 will be about moving the customer relationship to an even deeper and more dynamic level of personalised engagement.

Putting customer experience insights into the hands of your marketing team can add significant value to the marketing mix. But without the right foresight, these reporting platforms can easily end up an ineffective, confused or unhelpful mess.

Experts warn that as pressure mounts to deliver more business growth and meet customer expectations against a backdrop of tighter budgets and economic conditions, the role of the CMO will need to rapidly evolve in 2018.

Social media strategy is being increasingly listed by CMOs as integral to boosting customer experience and engagement.

Research shows Australians are a little too lax and uninformed when it comes to hot water and plumbing. So plumbing and bathroom product supplier, Reece, decided it was time to get creative and boost customer awareness and engagement in a fresh and dynamic way.

Deloitte has joined forces with emerging tech company Well Placed Cactus (WPC) as part of its mission to expand its digital reality team.

KPMG has launched a new CMO advisory team headed by learning global marketer, Carmen Bekker, to help CMOs and brand leaders gain new perspectives to grow their businesses and brands.

The pressure is on organisations to engage and understand customers better using social media channels. But are Aussie companies doing enough to tap this powerful data set?

Data Governance Australia (DGA) has launched a new code of practice, set to be a national-first in self-regulating the practice of data governance across all Australian businesses, outlining the use, collection and management of data.

Brands are struggling to meet CX standards and CX quality has actually worsened in 2017, with more brands slipping down the ranks, a new report from Forrester revealed.

There’s a lot of talk that AI is the future, but the capabilities are already being widely used and it’s not really that scary, according to CEO of technology company Sherlok, Elisa Adams.

Australian businesses are offering better digital experiences to consumers, but could do more to meet changing omni-channel expectations, a new report finds.

Apps don’t come cheap and it’s a competitive market, so marketers need to be asking some key questions before splashing out and making the investment, the regional director of app analytics company App Annie, Jaede Tan, says.