Stories by Azadeh Williams

Australian entertainment giant, Village Roadshow, is giving its customer support technology a facelift to offer more personalise experiences for customers across digital channels.

Global digital adtech company, RhythmOne, has acquired the assets of data-driven marketing platform RadiumOne.

Music streaming service Pandora confirmed it is closing its doors in Australia and New Zealand after five years.

Customer advocacy is being increasingly listed as a CMO’s highest strategic priority. In our latest Food for Thought series we asked leading marketers: What does customer advocacy mean to you and your team?

Historic galleries are under more pressure than ever to meet new audience and stakeholder expectations. Even such a highly engaged venue as the Art Gallery of NSW (AGNSW) has slipped from a top 20 global art listing. But while bringing digital change can be challenging, AGNSW’s director of public engagement, Jacquie Riddell, said the decision to invest in the right tech stack is starting to generate positive stakeholder outcomes, help boost engagement and drive internal efficiencies.

Labelled as the great ‘Dubbo disruptor’, online platform, Channel 40, is Australia’s first-ever app connecting drivers and freight owners in an Uber-like system. And its impact has already been felt across the heavyweight trucking industry.

The interconnected digital world has fundamentally shifted how people choose, share and value brand messaging and raised the importance of being ‘meaningful’ in order to stand out from the crowd.

Influencer marketing is fast becoming a powerful way brands can connect and engage with audiences. But the right collaboration needs a strategic mindset, founder of social influencer agency theright.fit, Taryn Williams, said.

In our latest Food for Thought series with leading marketers, we asked three brand experts: What are you doing to improve the art of storytelling capability within your team?

Foxtel’s new rebrand forms part of the pay TV company's move from looking ‘aggressive and shouty’ to celebrating a more approachable and digitally enabled platform ‘for everyone’.But what does it take to get a successful rebrand off the ground? We talk to Foxtel’s MD of customer and retail, Mark Buckman, to find out.

Keeping audiences connected with music talent is about engaging at the right moment and at the right time, according to Universal Music marketing manager Chris Dyer.

The ADEX, Adform and Adobe have dominated Forrester’s list of DMP providers for 2017, and continue to lead the way in integrated solutions for marketers.

The credit industry is fiercely competitive, and major banks have strong and deeply established roots offering credit scores and advice. But New Zealand fintech startup, Credit Simple, is fast making inroads across the Tasman as well as in Australia thanks to its ability to engage customers in a more agile way.

Gamification as a powerful brand engagement tool is fast becoming evident to marketers, as food retailer, Donut King, recently discovered.

Road Safety Commission of Western Australia says its recent ‘Might Be a Mate’ cross-platform marketing campaign has achieved powerful results in spreading the safety message about cyclists.