Stories by Azadeh Williams

Strategy

How Aussie brands are bringing personalisation into CX

Personalisation is a cornerstone of delivering relevant and real-time experiences to customer that count. In our latest Food for Thought series with leading marketers, we asked three brands: What does personalisation mean for your marketing mix and how does it drive better customer experience?

Digital Marketing

Predictions: 8 digital marketing trends for 2018

The age of customer centricity is here, and as experience increasingly becomes the biggest driver of digital transformation and marketing strategy, 2018 will be about moving the customer relationship to an even deeper and more dynamic level of personalised engagement.

Measurement & Analytics

How to: 7 steps to building the ultimate CX dashboard

Putting customer experience insights into the hands of your marketing team can add significant value to the marketing mix. But without the right foresight, these reporting platforms can easily end up an ineffective, confused or unhelpful mess.

Leadership

Predictions 2018: 5 ways the CMO role will change

Experts warn that as pressure mounts to deliver more business growth and meet customer expectations against a backdrop of tighter budgets and economic conditions, the role of the CMO will need to rapidly evolve in 2018.

Digital Marketing

How Reece boosted social content capabilities with 20FOUR

Research shows Australians are a little too lax and uninformed when it comes to hot water and plumbing. So plumbing and bathroom product supplier, Reece, decided it was time to get creative and boost customer awareness and engagement in a fresh and dynamic way.

Social Media

5 ways to get more from your social analytics

The pressure is on organisations to engage and understand customers better using social media channels. But are Aussie companies doing enough to tap this powerful data set?

Digital Marketing

New code of practice launched to protect consumer data

Data Governance Australia (DGA) has launched a new code of practice, set to be a national-first in self-regulating the practice of data governance across all Australian businesses, outlining the use, collection and management of data.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Taking performance cues from east Asian markets

As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.

Dr Chris Baumann

Associate professor, Macquarie University

Searching for social and marketing data

Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.

Isaac Lai

Connections strategy lead, VMLY&R Sydney

Why Australia needs more leaders

A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.

Dan Banyard

Managing director, Edentify

Congratulations! So good to see a business turnaround with a good omni channel email lead strategy.Antanthonyidle.com

Anthony Idle

How Total Tools overhauled its omnichannel marketing

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Well, you can always improve your service. Your customers will appreciate your efforts.

Mike Thompson

Report: Australian customer experience good but not great

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Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping

Cotton Sarees Online

How data is driving the customers of a lifetime for BaubleBar

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Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...

NavkarConsultancyServices

Xero evolves to fit a changing marketplace

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>Writes article about how to show diversity in an authentic way>All featured opinions are from white women

Jennifer Metcalfe

Food for Thought: How can brands show diversity in an authentic way?

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