Deloitte announces new agency partnership to expand digital reality capabilities

Well Placed Cactus is the latest team to join forces with Deloitte to expand its emerging digital offerings

Brisbane and Melbourne-based interactive company, Well Placed Cactus (WPC), is joining forces with Deloitte on a new digital emerging technology team within Deloitte Digital led by lead partner, Steve Hallam.

WPC focuses on technology that helps create immersive experiences, games for purpose, and digital reality solutions.The new partnership will see WPC’s CEO, Jack Gillespie join Deloitte as a director. Meanwhile WPC’s COO Paul Stapelberg, co-founder and creative director, Nic Gomez, and technical director, Leigh Mannes will come on board as managers.

“We believe emerging technologies will have a profound impact on both organisations and individuals,” Hallam said. “Bringing WPC team’s engineering expertise in-house is a natural evolution of our end-to-end digital offerings to use fringe and emerging technologies for our clients.

“WPC’s deep technical understanding allows us to move from the realm of generating great creative ideas into also building and delivering them, which is really exciting.”

Gillespie said his team has already worked with Deloitte on some cutting edge projects over the past couple of years and is thrilled to integrate WPC’s technical expertise into Deloitte Digital's existing creative capability.

“For an organisation of Deloitte’s scale to bring an established emerging technology team in-house is a huge step forward for the industry,” he said. “An excellent example of the results we can achieve together is last year’s award winning ANZ Virtual Garden in Sydney’s Martin Place – a three-storey high, interactive garden installation.

“Deloitte Digital’s creative team had an ambitious vision for a dynamic, living and beautiful concept store, and through close collaboration, we were able to turn that vision into a digital reality.”

Deloitte Consulting managing partner, Robert Hillard, said joining forces with the WPC team will take Deloitte Digital from leveraging proven technologies to being pioneers in new technology domains.

“We can think holistically around the total transformation for a particular business and industry sector,” he said. “The transaction with WPC also provides a logical extension to our previous transactions. We’re expanding on the capabilities introduced by Kid Neon in terms of building architectural visualisations and we’re building on our ability to deliver real brand experiences through our Creative Brand & Media team.”

WPC’s team of 11 members will join Deloitte’s Brisbane and Melbourne offices, working alongside Deloitte’s new creative brand and media team to bring clients fresh creative experiences, expanding Deloitte Digital’s market leading offering to over 470 people in Australia.

“Deloitte is a leader in digital innovation and technology,” Deloitte Australia CEO, Cindy Hook said. “The WPC team will further drive our business expertise and design capabilities to enhance integrated and creative solutions to help our clients solve their most complex problems.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Putting the ‘human element’ back in marketing

During the recent CMO Momentum conference, Paul Mitchell shared how marketing leaders can create cultures that deliver

Paul Mitchell

Managing director, The Human Enterprise

The rise and rise of voice search

In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.

Michael Jenkins

Founder and director, Shout agency

Is design thinking the answer for the next generation of marketing?

The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?

Merryn Olifent

Senior consultant, G2 Innovation

Bullshit

John Winkler

Kmart turnaround chief to exit Wesfarmers, Target

Read more

End your financial worriesAre you a business man or woman? And you are in need of an urgent loan as to start up your own business? Or do ...

lance

Kmart turnaround chief to exit Wesfarmers, Target

Read more

https://uploads.disquscdn.c... [magic school bus] KID: where are we going today MS. FRIZZLE: the zoo KID: but last week we went to SPACE ...

Germain3161

Sephora Asia details its journey to data-driven decision making

Read more

DP Apparel bietet große Auswahl Audi Rennbekleidung in Deutschland zu den besten Angeboten. Das Geschäft bietet auch qualitativ hochwerti...

DP apparel

Audi Australia gets a new CMO

Read more

this is a really great news

Vincent Mouton

Mobile-first banking startup showcases fresh brand identity

Read more

Latest Podcast

More podcasts

Sign in