Deloitte announces new agency partnership to expand digital reality capabilities

Well Placed Cactus is the latest team to join forces with Deloitte to expand its emerging digital offerings

Brisbane and Melbourne-based interactive company, Well Placed Cactus (WPC), is joining forces with Deloitte on a new digital emerging technology team within Deloitte Digital led by lead partner, Steve Hallam.

WPC focuses on technology that helps create immersive experiences, games for purpose, and digital reality solutions.The new partnership will see WPC’s CEO, Jack Gillespie join Deloitte as a director. Meanwhile WPC’s COO Paul Stapelberg, co-founder and creative director, Nic Gomez, and technical director, Leigh Mannes will come on board as managers.

“We believe emerging technologies will have a profound impact on both organisations and individuals,” Hallam said. “Bringing WPC team’s engineering expertise in-house is a natural evolution of our end-to-end digital offerings to use fringe and emerging technologies for our clients.

“WPC’s deep technical understanding allows us to move from the realm of generating great creative ideas into also building and delivering them, which is really exciting.”

Gillespie said his team has already worked with Deloitte on some cutting edge projects over the past couple of years and is thrilled to integrate WPC’s technical expertise into Deloitte Digital's existing creative capability.

“For an organisation of Deloitte’s scale to bring an established emerging technology team in-house is a huge step forward for the industry,” he said. “An excellent example of the results we can achieve together is last year’s award winning ANZ Virtual Garden in Sydney’s Martin Place – a three-storey high, interactive garden installation.

“Deloitte Digital’s creative team had an ambitious vision for a dynamic, living and beautiful concept store, and through close collaboration, we were able to turn that vision into a digital reality.”

Deloitte Consulting managing partner, Robert Hillard, said joining forces with the WPC team will take Deloitte Digital from leveraging proven technologies to being pioneers in new technology domains.

“We can think holistically around the total transformation for a particular business and industry sector,” he said. “The transaction with WPC also provides a logical extension to our previous transactions. We’re expanding on the capabilities introduced by Kid Neon in terms of building architectural visualisations and we’re building on our ability to deliver real brand experiences through our Creative Brand & Media team.”

WPC’s team of 11 members will join Deloitte’s Brisbane and Melbourne offices, working alongside Deloitte’s new creative brand and media team to bring clients fresh creative experiences, expanding Deloitte Digital’s market leading offering to over 470 people in Australia.

“Deloitte is a leader in digital innovation and technology,” Deloitte Australia CEO, Cindy Hook said. “The WPC team will further drive our business expertise and design capabilities to enhance integrated and creative solutions to help our clients solve their most complex problems.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

It's a pretty interesting article to read. I will learn more about this company later.

Dan Bullock

40 staff and 1000 contracts affected as foodora closes its Australian operations

Read more

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

Latest Podcast

More podcasts

Sign in