McGrath joins Deloitte as chief marketing officer, replacing Frank Mellish
Network Ten’s Matt McGrath has switched TV for consulting and joined Deloitte Australia as its new chief marketing officer.
McGrath replaces Frank Mellish, who left the consulting giant a couple of months ago after less than one year in the chief marketer's post and has since become global director of business development and marketing at law firm, Linklaters in the UK.
Mellish had replaced David Redhill, who spent 12 years as the local CMO before becoming the first global CMO for consulting last July.
McGrath has been Network Ten’s chief brand officer for the past four years, and is credited with helping bring the broadcaster’s audience up to its highest share since 2011. He boasts of 25 years’ experience in marketing and advertising, including a stint as CEO and executive chairman of Young & Rubicam brands.
In a statement, Deloitte CEO, Cindy Hook, said McGrath’s leadership and experience were both key to enhancing Deloitte’s brand, creative and marketing strategies. As well as CMO, McGrath will become a partner of the firm and executive team member and reports to managing partner for markets, Peter Forrester.
“Deloitte is delivering more than ever for its clients and Matt’s expertise will help to continue to drive that momentum in the Australian market place,” she said.
McGrath said he was attracted to Deloitte as a much respected global brand with significant influence in the Australian market. He also highlighted its capability in digital as a major drawing card.
“The calibre of talent, capabilities and thinking they have make this an incredible opportunity for me,” he said. “They are making a huge impact on so many companies in Australia and around the globe. My role will be to leverage the Deloitte brand to help grow our business and grow our client’s brands in this incredible period of disruptive innovation.
“One of the things that convinced me to join Deloitte is their capability in digital. It is far beyond anything I have seen in a marketing services agency or advertising group in terms of IP and true capability to change businesses.”
McGrath’s departure from Network Ten comes less than two weeks after the embattled broadcaster revealed AANA’s CEO, Sunita Gloster, would be joining in the newly created role of chief commercial and strategy officer.
McGrath is expected to start his new role at the end of June.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAu..., or check us out on Google+:google.com/+CmoAu
Welcome to the second episode of Launch Marketing Council’s new series exploring how Australian brands tackle launch marketing in the consumer packaged goods sector.
Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.
I found decent information in your article. I am impressed with how nicely you described this subject, It is a gainful article for us. Th...
Daniel Hughes
What 1800 Flowers is doing to create a consistent customer communications experience
Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...
Sheetal Kamble
SAP retail chief: Why more retailers need to harness data differently
It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...
FIO Homes
How a brand facelift and content strategy turned real estate software, Rockend, around
I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...
Brad
Coles launches new sustainability initiative
Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...
Bob
How Remedy is using digital marketing and commerce to drive conversion