​​Organisations need to be careful they don’t look too far forward in their quest for digital transformation and technology innovation and focus on the customer problems of today or risk being paralysed into inaction.

Global collaboration and breaking down silos across individual brands and functions has been the key ingredient to transforming Holland America Line’s digital experience for customers, its marketing leader says.

Two years ago, Kristina Curtis took on the newly created role of digital and customer analytics leader at Westpac’s BT Financial group. Customer analytics previously sat under the CMO before a decision was made to elevate its seniority and unite it with digital.

Mirvac Retail’s fresh digital partnerships with foodora and Mall Ops are part of a wider digital marketing and CX strategy aimed at lifting customer connectedness.

Customers don’t look at shopping as an in-store or online phenomenon anymore, they shop with a brand, Fantastic Furniture’s head of digital, Leigh McKnight, says. And thanks to an investment into a cloud-based omni-channel platform and approach, the ability to provide seamless, personalised experience is becoming a reality for the furniture retailer.

News Corp’s chief digital officer, Nicole Sheffield, will leave the media company in April after announcing her resignation today.

Myer has promoted its head of digital and data, Mark Cripsey, to chief operating officer as part of a restructure of the business that also sees staff slashed across supporting operations.

Deloitte has joined forces with emerging tech company Well Placed Cactus (WPC) as part of its mission to expand its digital reality team.

Innovative service design that addresses the new digital paradigm and buyer, and a commitment to mid-market customers, are just some of the ways Capgemini is hoping to reposition itself in the increasingly convoluted consulting and agency space.

ABC’s Leisa Bacon is a “complete content junkie”. She’ll even be the first to say so - and that’s a good thing considering she’s director of audiences for the nation’s public broadcasting network and working to make a difference in the community.

Nine has confirmed digital chief and former marketing leader, Alex Parsons, will not be directly replaced following his departure at the end of the month after 10 years with the media giant.

NAB has launched a virtual chatbot aimed at helping business customers better answer common banking queries online.

We may not be consciously aware of it, but each of us carries dozens of digital tokens around with us.Our ability to use each of these services is governed by a string of numbers – a digital token. And according to the proponents of the open source crypto-wallet called the Pillar Project, the way they are managed is fundamentally broken.

​Brands that don’t start contextualising around the consumer in real time through ‘living services’ are at risk of being disintermediated by 2020, Reckitt Benckiser’s chief digital officer claims.

REA Group has promoted its digital and personal experience design chief, Val Brown, to executive general manager of consumer experience, earning her an executive leadership seat.

Australia’s first QSR virtual assistant, a relaunch of a 131 phone number supported by click-to-call technology, and a customer service focused brand campaign featuring franchisees, are some of the highlights for Domino’s in its latest financial report.

The line between marketing and technology is blurring, and agencies that don’t make the effort to unite brand and creative capability with technology and customer experience design risk becoming obsolete.

One of the mistaken beliefs people have around digital transformation is that recruiting for skills and experience is more important than having internal talent, AGL’s chief sales and marketing officer, Sandra de Castro, claims.

A new company looking to help local organisations benchmark their digital maturity and strategic effectiveness has launched in Australia.

More than 60 per cent of Australian marketing leaders own their organisation’s digital strategy as well as customer experience management, the latest State of the CMO 2017 has discovered.

In a world where marketers are striving to learn everything they can about consumer behaviour through their digital signals, it’s no great leap to begin using digital signals to change consumer behaviour. But where is the line drawn between influence and manipulation?