Three months after doubling conversions through a new ecommerce, ordering system and website overhaul, Barbeques Galore is looking to cook up even bigger sales with the debut of its third-party marketplace strategy.

Nicole Sheffield has switched Australia Post for Wesfarmers, joining the ASX-listed retail owner to supercharge its digital and data capabilities.

More than 80 per cent customer satisfaction scores and 90,000 call deflections are just some of the metrics giving National Australia Bank’s Reveka Katakis confidence in the company’s evolving digital and social customer service approach.

Accelerating digital-first experiences and enablement off the back of growing digital uptake by banking and insurance customers is in the sights of Suncorp Group as the company reports its FY full-year financial results.

Building direct engagement with customers while bolstering brand discovery and sales through a two-pronged marketplace approach is the aim of the game for HMD Australia after a rapid-fire technology investment.

A national rewards program is in the sights of eftpos’ new recruit and digital strategist, Mark Britt, as he joins the group as the new chief of its Beem It division.

Building community engagement and loyalty through gamification, mixed reality activations and tailored communications is the name of the game for Ranfurlie Shopping Centres after investing in a new digital platform.

One of the lasting legacies of 2020 will be the boost it gave to digitalisation projects in Australia, as consumer flocked to the Internet to buy groceries, order food and entertain themselves.

Industry associations and thought leaders have welcomed the Federal Government’s $1.2 billion investment into Australia’s digital economy as part of this year’s budget, as well as the emphasis on supporting women in the workforce, recognising both as mechanisms to sustaining Australia’s economic growth.

​As marketing, customer, digital and technology leaders work to orchestrate wide-scale transformation across their organisations to meet changing customer demands and needs, an instrumental player in their success is the company board. During the recent Adobe Summit, executives across several Australian brands shared how they’re working to ensure their organisations’ boards understand and embrace digital transformation and strategy.

The meaning of the word convenience has changed a lot in the digital era. For 7-Eleven, which has built its brand on convenience, understanding exactly what that word means to consumers is going to go a long way to determining its long-term success.

​ There isn’t a business in Australia that hasn’t experienced some form of transformation as digital connectivity pervades every aspect of our products, services and experiences as consumers and businesses. Australia’s largest telecoms provider, Telstra, however, is arguably on one of the most ambitious programs of work right now.

A digital transformation overhaul and collaboration between CMO, CIO and operations proved the driving forces behind a highly successful 50th anniversary marketing activation for the team at Pizza Hut Australia.

Shifting perceptions of guide dogs as a literal representation of Guide Dogs Australia’s trusted services to icons of the powerful attributes driving the not-for-profit’s wider approach is the “bodacious” goal behind a landmark national brand effort.

Always-on, ‘phygital’ event models are set to become the norm as brands learn from the experiences of 2020 and re-evaluate their approach to client engagement long-term, Infosys VP global marketing, Navin Rammohan, claims.

David Jones has appointed a new director of omnichannel to its leadership ranks as it works to bring bricks-and-mortar and digital experiences closer together.

Australian Professional Leagues (APL) has appointed Ant Hearne as chief commercial officer and Michael Tange as director of strategy and digital, following the news it had unbundled the four professional leagues from Football Australia late last year.

Gartner has released its latest digital experience platforms (DXP) report, highlighting rising need for modular and composable software solutions in the face of the pandemic and the explosion of digitisation caused by the COVID-19 pandemic.

This past year upended how people work, are entertained, consume and transact. Yet most of these trends aren’t being disrupted, they are accelerating in a direction already anticipated pre-COVID-19.

Double-digit increases in ROI for every dollar spent on email, higher frequency spending customers and hefty database signups are the kinds of marketing and digital tech investment returns that speak for themselves. But it’s also the ability to lift that human connection with customers that’s top of mind for Winedirect.com.au's chief digital officer, Adam Hollinshead.

In the race to make interactions digital, one aspect of transacting has remained stubbornly troublesome – identity.