Nine has confirmed digital chief and former marketing leader, Alex Parsons, will not be directly replaced following his departure at the end of the month after 10 years with the media giant.

NAB has launched a virtual chatbot aimed at helping business customers better answer common banking queries online.

We may not be consciously aware of it, but each of us carries dozens of digital tokens around with us.Our ability to use each of these services is governed by a string of numbers – a digital token. And according to the proponents of the open source crypto-wallet called the Pillar Project, the way they are managed is fundamentally broken.

​Brands that don’t start contextualising around the consumer in real time through ‘living services’ are at risk of being disintermediated by 2020, Reckitt Benckiser’s chief digital officer claims.

REA Group has promoted its digital and personal experience design chief, Val Brown, to executive general manager of consumer experience, earning her an executive leadership seat.

Australia’s first QSR virtual assistant, a relaunch of a 131 phone number supported by click-to-call technology, and a customer service focused brand campaign featuring franchisees, are some of the highlights for Domino’s in its latest financial report.

The line between marketing and technology is blurring, and agencies that don’t make the effort to unite brand and creative capability with technology and customer experience design risk becoming obsolete.

One of the mistaken beliefs people have around digital transformation is that recruiting for skills and experience is more important than having internal talent, AGL’s chief sales and marketing officer, Sandra de Castro, claims.

A new company looking to help local organisations benchmark their digital maturity and strategic effectiveness has launched in Australia.

More than 60 per cent of Australian marketing leaders own their organisation’s digital strategy as well as customer experience management, the latest State of the CMO 2017 has discovered.

In a world where marketers are striving to learn everything they can about consumer behaviour through their digital signals, it’s no great leap to begin using digital signals to change consumer behaviour. But where is the line drawn between influence and manipulation?

It’s the “frozen middle” of an organisation where people with outdated skillsets rule the roost that leaders must confront if they hope to transform their companies to suit the 21st century customer, ANZ’s digital chief says.

Allan Godfrey is in the business of saving lives. And as general manager of marketing of WA’s Royal Life Saving Society (RLSS), he is using a mix of digital technologies in order to modernise and strengthen its social enterprising efforts and better engage with the community.

Like a lot of companies, being old isn’t good enough anymore for Perpetual, its senior manager of digital content, John Joyce, said.

Simplification behind the scenes is vital to being able to increasingly personalise offers, communications and experiences for customers, Coles Group’s head of digital experience says.

Save the Children’s director of marketing and fundraising, Nicole Brasz, is swapping not-for-profit for education and has left the company after a three-year stint.

A desire to stand out from the industry, disrupt the mobile carrier market and become more customer-led has seen T-Mobile invest in a digital technology and cultural transformation program that has doubled its customer base.

Marketing leaders are increasingly being tasked with revamping their organisation’s external-facing digital properties to up the ante on customer engagement. At St John of God Health Care, this mandate not only resulted in a fresh, user-centric website, it’s also triggered a whole-of-organisation, customer-led digital transformation program.

Retail Food Group (RFG) chief digital officer, Kevin Wordon, knows a thing or two about bringing data-driven, technology fuelled marketing into a business.

Tapping emerging technology and building external partnerships is helping IAG put customers at the centre of its business model and providing the vehicle for future products and services, according to the group’s CEO.

The need for change can be difficult to accept for any business, especially for one that has been operating successfully for almost 70 years. But by embracing the need for digital transformation, family-owned equipment hire company, Kennards Hire, has found a new customer segment while improving service to existing ones.