Brands who position mobile as the second screen of engagement risk losing their relevance with today’s highly connected customer, and could be falling prey to the latest shiny new object.

What does the future hold for big data and the growing field of predictive analytics? More importantly, how can predictive analytics and the insights generated help you and your business to be more agile and responsive in a rapidly changing environment?

The Melbourne Cricket Ground (MCG) is rolling out a new high-density Wi-Fi network and IPTV digital offering in a bid to improve digital connectivity and fan engagement in the sporting ground.

Digital channels are driving unprecedented levels of fan engagement for Australia’s leading sporting codes, but more needs to be done to bring digital into the physical experience on the ground.

What should marketers focus on to improve their digital marketing prowess in 2015? In the first in a three-part series, we ask industry associations and digitally-led agencies to gauge their views on what digital marketing strategies need to factor in this year, and where they’re advising CMOs to place both their dollars and resource efforts.

Digital disruption: There is no doubt this was the buzz-phrase of 2014. There is no doubt it is going to be the hot topic for CMOs and all c-level executives in 2015.

Mobile technologies for customer engagement and data analytics are the most strategically important digital areas of investment for CEOs, according to a new report.

Global property group, Colliers International, has launched a new website aimed at giving commercial and residential property hunters a consistent but more personalised experience when searching for properties worldwide.

The rapid march of technology and changing consumer expectations are driving organisations to release new products and services at an ever increasing rate. In marketing, this translates to delivering campaigns and interactions at greater speed, with flexibility and customer responsiveness to match. But if handled poorly, such rapid product and process development can also translate to a drop in quality.

Accor Pacific’s chief operating officer, Simon McGrath, shares how the hotel group is adjusting its customer strategy to cope with digital disruption.

Digital disruption has triggered a rebrand and two-year operational and technology transformation program at Australia’s local search, directories and media company, Sensis.

Marketers are struggling to build strong mobile practices and must rely on strategy, governance and execution for success, a new analyst report claims.

Personalising and streamlining the customer experience for thousands of SMEs seeking business insurance has seen CGU take top honours at the inaugural Best Customer Experience Companies List awards for 2014.

There is no point retaining data unless your organisation has the ability to commercialise it, the digital head of FMCG goliath, Reckitt Benckiser, claims.

Digital training provider, Digital Chameleon, has partnered with Capgemini Australia on new training and learning programs aimed at mainstreaming digital skills across large organisations.

BT Financial Group has launched a new website aimed at helping consumers better source relevant financial advisers based on their location, skillset, qualifications, and what other consumers think.

While many Australians know eBay as an ecommerce powerhouse, fewer know that the company also supplies the technology powering many other online retail experiences – and increasingly, a number of offline experiences as well.

The Woolmark Company has unveiled a new ecommerce market place aimed at extending the reach of Merino wool fashion products worldwide.

As anyone who has renovated a house may attest, no matter how good the starting point is, it takes more than a new coat of paint to get results. For Jon Satterley, the task of digitally renovating multi-faceted Australian entertainment company, Village Roadshow, started by pouring new foundations.

Domino’s Pizza has appointed its first chief digital officer in a bid to accelerate growth in the online sphere.

CMOs and CIOs are increasingly turning to the emerging role of chief experience officer to foster greater collaboration and integration between marketing and technology.