Former Telstra marketer lands at Deloitte

Andy Bateman joins the consulting giant's strategy practice to help clients with innovation

Andy Bateman
Andy Bateman

Just a week after announcing Network Ten’s chief brand leader Matt McGrath as its new CMO, Deloitte has confirmed former Telstra marketing director, Andy Bateman, as the new lead partner for innovation.

Bateman is joining the consulting giant’s strategy consulting practice, Monitor Deloitte, as national lead partner for innovation strategy, and will work with the division’s lead partner, Jeremy Drumm, to build up the strategy practice locally.

Bateman’s last gig was as founder of boutique agency, Everyone, which focused on innovation, customer experience design and the application of technology in business strategy. He was previously director of segment marketing for Telstra, also serving as GES, Consumer, Innovation and CMO.

Bateman boasts of 25 years’ experience in strategy and marketing including a stint as worldwide CEO of The Leading Edge, CEO of Interbrand in New York, and worldwide account director for Intel at McCann Worldgroup.

Drumm said Monitor Deloitte is working closely with Deloitte Digital to help clients looking to drive organic growth in new markets via new customer offerings, business models and “growth adjacencies” to better harness innovation.

“Andy is perfectly placed to spearhead the continued growth of our innovation strategy practice in Australia,” Drumm said. “Over the past 25 years, he has helped brands, businesses and teams around the world create the change that drives dramatic growth. We are thrilled to have him join Deloitte.”

Bateman said joining Deloitte would give him the opportunity to further pursue the ambition behind Everyone as a progressive innovation strategy and execution business.

“Scope, scale and culture really matter in this business and I see huge potential to build something really meaningful with Deloitte, with people I respect and feel a sense of shared values with,” he said.

Monitor Deloitte was founded in 1983 by six entrepreneurs with ties to the Harvard Business School, and acquired by Deloitte in 2013. At this time, it was merged with the consulting group's global strategy consulting practice. The Australian team has more than 150 strategy consultants. Target clients are CEOs, department secretaries, business unit leaders, boards, chief strategy officers and transformation leaders.

Bateman claimed Australia is moving into the “second act of innovation”, and noted how businesses are increasingly experimenting with labs, funding startups and continuous product and service improvement. Yet he also pointed to global studies which indicate the majority of organisations globally are not trying hard enough to foster long-term innovation.

“Ultimately, it innovation is a core lever through which to drive profitable business growth, then innovation strategy is about applying strategic discipline and rigour to the innovation agenda within a client’s business end-to-end, to maximise growth potential,” Bateman commented.

Bateman is the second big-name client-side marketer to land at Deloitte in as many weeks. The consulting group confirmed Network Ten chief brand officer, Matt McGrath, will join as its new local CMO, filling a gap left by Frank Mellish.
 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

It's an interesting direction, and fair play that they've backed what their service differentiator in the market is. It's a bit clunky bi...

Jeff

Versa launches bot-activated website

Read more

Algorithms that can make sense of unstructured data is the future. It's great to see experts in the field getting together to discuss AI.

Sumit Takim

In pictures: Harnessing AI for customer engagement - CMO roundtable Melbourne

Read more

Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...

ravi H

10 lessons Telstra has learnt through its T22 transformation

Read more

thanks

Lillian Juliet

How Winedirect has lifted customer recency, frequency and value with a digital overhaul

Read more

Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....

Sheetal Kamble

​Jurlique’s move to mobile POS set to enhance customer experience

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in