Former Telstra marketer lands at Deloitte

Andy Bateman joins the consulting giant's strategy practice to help clients with innovation

Andy Bateman
Andy Bateman

Just a week after announcing Network Ten’s chief brand leader Matt McGrath as its new CMO, Deloitte has confirmed former Telstra marketing director, Andy Bateman, as the new lead partner for innovation.

Bateman is joining the consulting giant’s strategy consulting practice, Monitor Deloitte, as national lead partner for innovation strategy, and will work with the division’s lead partner, Jeremy Drumm, to build up the strategy practice locally.

Bateman’s last gig was as founder of boutique agency, Everyone, which focused on innovation, customer experience design and the application of technology in business strategy. He was previously director of segment marketing for Telstra, also serving as GES, Consumer, Innovation and CMO.

Bateman boasts of 25 years’ experience in strategy and marketing including a stint as worldwide CEO of The Leading Edge, CEO of Interbrand in New York, and worldwide account director for Intel at McCann Worldgroup.

Drumm said Monitor Deloitte is working closely with Deloitte Digital to help clients looking to drive organic growth in new markets via new customer offerings, business models and “growth adjacencies” to better harness innovation.

“Andy is perfectly placed to spearhead the continued growth of our innovation strategy practice in Australia,” Drumm said. “Over the past 25 years, he has helped brands, businesses and teams around the world create the change that drives dramatic growth. We are thrilled to have him join Deloitte.”

Bateman said joining Deloitte would give him the opportunity to further pursue the ambition behind Everyone as a progressive innovation strategy and execution business.

“Scope, scale and culture really matter in this business and I see huge potential to build something really meaningful with Deloitte, with people I respect and feel a sense of shared values with,” he said.

Monitor Deloitte was founded in 1983 by six entrepreneurs with ties to the Harvard Business School, and acquired by Deloitte in 2013. At this time, it was merged with the consulting group's global strategy consulting practice. The Australian team has more than 150 strategy consultants. Target clients are CEOs, department secretaries, business unit leaders, boards, chief strategy officers and transformation leaders.

Bateman claimed Australia is moving into the “second act of innovation”, and noted how businesses are increasingly experimenting with labs, funding startups and continuous product and service improvement. Yet he also pointed to global studies which indicate the majority of organisations globally are not trying hard enough to foster long-term innovation.

“Ultimately, it innovation is a core lever through which to drive profitable business growth, then innovation strategy is about applying strategic discipline and rigour to the innovation agenda within a client’s business end-to-end, to maximise growth potential,” Bateman commented.

Bateman is the second big-name client-side marketer to land at Deloitte in as many weeks. The consulting group confirmed Network Ten chief brand officer, Matt McGrath, will join as its new local CMO, filling a gap left by Frank Mellish.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook:, or check us out on

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

​Relevance and substance are the keys to marketing’s future

Marketing’s evolution and increased value-add to organisations is making headway in one essential direction: Driving brands to achieve maximum relevance in the heart and minds of customers.

Jean-Luc Ambrosi

Author, marketer

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

It needs to come from the top. It's not just about buy-in from the leadership team, leadership should be part of the development process ...

Stephen Houraghan

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

When was this article posted?


Report Reveals the Channels That Really Influence Consumer Purchase Decisions

Read more

sorry, I did not see that my first attempt already posted.


5 ways Australian Unity is driving innovation

Read more

Examples of their "innovation": have had problems with them in their "innova...


5 ways Australian Unity is driving innovation

Read more

Examples of their "innovation": have had problems with them in other spheres.


5 ways Australian Unity is driving innovation

Read more

Latest Podcast

More podcasts

Sign in