Former Telstra marketer lands at Deloitte

Andy Bateman joins the consulting giant's strategy practice to help clients with innovation

Andy Bateman
Andy Bateman

Just a week after announcing Network Ten’s chief brand leader Matt McGrath as its new CMO, Deloitte has confirmed former Telstra marketing director, Andy Bateman, as the new lead partner for innovation.

Bateman is joining the consulting giant’s strategy consulting practice, Monitor Deloitte, as national lead partner for innovation strategy, and will work with the division’s lead partner, Jeremy Drumm, to build up the strategy practice locally.

Bateman’s last gig was as founder of boutique agency, Everyone, which focused on innovation, customer experience design and the application of technology in business strategy. He was previously director of segment marketing for Telstra, also serving as GES, Consumer, Innovation and CMO.

Bateman boasts of 25 years’ experience in strategy and marketing including a stint as worldwide CEO of The Leading Edge, CEO of Interbrand in New York, and worldwide account director for Intel at McCann Worldgroup.

Drumm said Monitor Deloitte is working closely with Deloitte Digital to help clients looking to drive organic growth in new markets via new customer offerings, business models and “growth adjacencies” to better harness innovation.

“Andy is perfectly placed to spearhead the continued growth of our innovation strategy practice in Australia,” Drumm said. “Over the past 25 years, he has helped brands, businesses and teams around the world create the change that drives dramatic growth. We are thrilled to have him join Deloitte.”

Bateman said joining Deloitte would give him the opportunity to further pursue the ambition behind Everyone as a progressive innovation strategy and execution business.

“Scope, scale and culture really matter in this business and I see huge potential to build something really meaningful with Deloitte, with people I respect and feel a sense of shared values with,” he said.

Monitor Deloitte was founded in 1983 by six entrepreneurs with ties to the Harvard Business School, and acquired by Deloitte in 2013. At this time, it was merged with the consulting group's global strategy consulting practice. The Australian team has more than 150 strategy consultants. Target clients are CEOs, department secretaries, business unit leaders, boards, chief strategy officers and transformation leaders.

Bateman claimed Australia is moving into the “second act of innovation”, and noted how businesses are increasingly experimenting with labs, funding startups and continuous product and service improvement. Yet he also pointed to global studies which indicate the majority of organisations globally are not trying hard enough to foster long-term innovation.

“Ultimately, it innovation is a core lever through which to drive profitable business growth, then innovation strategy is about applying strategic discipline and rigour to the innovation agenda within a client’s business end-to-end, to maximise growth potential,” Bateman commented.

Bateman is the second big-name client-side marketer to land at Deloitte in as many weeks. The consulting group confirmed Network Ten chief brand officer, Matt McGrath, will join as its new local CMO, filling a gap left by Frank Mellish.
 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Setting advertising objectives for financial performance

I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.

Kyle Ross

Strategist, TRP

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

5 cornerstones of a strong digital culture

Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.

Anthony Stevens

Founder and CEO, Digital Asset Ventures

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Australian Open chalks up strong ticket sales with chatbot

Read more

Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.

Melinda Gonzalez

CMO launches CMO CX, debuts customer experience maturity assessment

Read more

A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...

Ian Moyse

Salesforce: Personalisation is a long way off what consumers now expect

Read more

Very nice information !! We provide almost every indian satta matka games with fast results. Online Matka play becomes easy with genuine ...

rsgame

Image intelligence:10 must-see infographics for marketers

Read more

One of the best example for email marketing!!This post has completely explained the power of email marketing and how it is beneficial to...

Abhinav Mohan

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age

Read more

Latest Podcast

More podcasts

Sign in