Former Telstra marketer lands at Deloitte

Andy Bateman joins the consulting giant's strategy practice to help clients with innovation

Andy Bateman
Andy Bateman

Just a week after announcing Network Ten’s chief brand leader Matt McGrath as its new CMO, Deloitte has confirmed former Telstra marketing director, Andy Bateman, as the new lead partner for innovation.

Bateman is joining the consulting giant’s strategy consulting practice, Monitor Deloitte, as national lead partner for innovation strategy, and will work with the division’s lead partner, Jeremy Drumm, to build up the strategy practice locally.

Bateman’s last gig was as founder of boutique agency, Everyone, which focused on innovation, customer experience design and the application of technology in business strategy. He was previously director of segment marketing for Telstra, also serving as GES, Consumer, Innovation and CMO.

Bateman boasts of 25 years’ experience in strategy and marketing including a stint as worldwide CEO of The Leading Edge, CEO of Interbrand in New York, and worldwide account director for Intel at McCann Worldgroup.

Drumm said Monitor Deloitte is working closely with Deloitte Digital to help clients looking to drive organic growth in new markets via new customer offerings, business models and “growth adjacencies” to better harness innovation.

“Andy is perfectly placed to spearhead the continued growth of our innovation strategy practice in Australia,” Drumm said. “Over the past 25 years, he has helped brands, businesses and teams around the world create the change that drives dramatic growth. We are thrilled to have him join Deloitte.”

Bateman said joining Deloitte would give him the opportunity to further pursue the ambition behind Everyone as a progressive innovation strategy and execution business.

“Scope, scale and culture really matter in this business and I see huge potential to build something really meaningful with Deloitte, with people I respect and feel a sense of shared values with,” he said.

Monitor Deloitte was founded in 1983 by six entrepreneurs with ties to the Harvard Business School, and acquired by Deloitte in 2013. At this time, it was merged with the consulting group's global strategy consulting practice. The Australian team has more than 150 strategy consultants. Target clients are CEOs, department secretaries, business unit leaders, boards, chief strategy officers and transformation leaders.

Bateman claimed Australia is moving into the “second act of innovation”, and noted how businesses are increasingly experimenting with labs, funding startups and continuous product and service improvement. Yet he also pointed to global studies which indicate the majority of organisations globally are not trying hard enough to foster long-term innovation.

“Ultimately, it innovation is a core lever through which to drive profitable business growth, then innovation strategy is about applying strategic discipline and rigour to the innovation agenda within a client’s business end-to-end, to maximise growth potential,” Bateman commented.

Bateman is the second big-name client-side marketer to land at Deloitte in as many weeks. The consulting group confirmed Network Ten chief brand officer, Matt McGrath, will join as its new local CMO, filling a gap left by Frank Mellish.
 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith and Toby Harrison

Ogilvy Australia

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in