Merivale marketing director and publicist launch new agency

Example is focusing on the hospitality, lifestyle and travel space providing marketing strategy, content, creative and digital services

Andrew El-Bayeh
Andrew El-Bayeh

Merivale’s former marketing director, Andrew El-Bayeh, and publicity manager, Rebecca Gibbs, have emerged with a new full-service agency targeting the hospitality, lifestyle and travel sectors.

Example is offering communications and marketing services including strategy, PR, digital, creative content, social media and sponsorship. In a statement, the company says it’s already teed up a strong list of clients including Jamie Oliver restaurant Group Australia, Fairfax’s City2Surf and Good Food Month, Merivale, Diageo World Class cocktail Week, Accor Hotels and Grill’d.

The founders, El-Bayeh and Gibbs, both previously worked together at Merivale. El-Bayeh joined the luxury events company in 2011 first as group venue marketing manager, before being promoted to commercial development manager then executive-level marketing director in 2015. Prior to this, he spent 10 years in the hospitality industry working in marketing roles at Keystone group and The Palace Group.

Gibbs was publicity manager for Merivale between February 2013 and January this year, having formerly worked as an account manager at LD Communications in the UK across events such as Live Nation, AEG Live and The Rolling Stones.  Prior to this, she was senior publicist for Sally Burleigh Public Relations in Sydney from 2006 – 2010.

“To achieve meaningful audience engagement requires thorough strategy and storytelling across all marketing touchpoints,” El-Bayeh said in a statement. “This is where Example is uniquely positioned to deliver real value for clients, creating distinctive campaigns that are innovative, cost effective and as meaningful as they are headline worthy.”

Example has also recruited Andrew Cavallaro, the former marketing director and commercial manager for GTI Tourism, as a marketing specialist to join the team. He spent several years in the UK working as senior marketing account manager for MDS, before running his own practice.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Putting the ‘human element’ back in marketing

During the recent CMO Momentum conference, Paul Mitchell shared how marketing leaders can create cultures that deliver

Paul Mitchell

Managing director, The Human Enterprise

The rise and rise of voice search

In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.

Michael Jenkins

Founder and director, Shout agency

Is design thinking the answer for the next generation of marketing?

The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?

Merryn Olifent

Senior consultant, G2 Innovation

https://uploads.disquscdn.c... [magic school bus] KID: where are we going today MS. FRIZZLE: the zoo KID: but last week we went to SPACE ...

Germain3161

Sephora Asia details its journey to data-driven decision making

Read more

DP Apparel bietet große Auswahl Audi Rennbekleidung in Deutschland zu den besten Angeboten. Das Geschäft bietet auch qualitativ hochwerti...

DP apparel

Audi Australia gets a new CMO

Read more

this is a really great news

Vincent Mouton

Mobile-first banking startup showcases fresh brand identity

Read more

Prozac is the brand name of fluoxetine, a prescription drug used to treat depression obsessive-compulsive disorder, and panic disorder. B...

jenson smith

CMO's top 8 martech stories for the week - 19 July 2018

Read more

I have been suffering from (HERPES) disease for the last two years and had constant pain, especially in my knees. During the first year, ...

Steven Kizzy

KPMG Australia appoints ex-Publicis leader as head of brand strategy

Read more

Latest Podcast

More podcasts

Sign in