Merivale’s former marketing director, Andrew El-Bayeh, and publicity manager, Rebecca Gibbs, have emerged with a new full-service agency targeting the hospitality, lifestyle and travel sectors.
Example is offering communications and marketing services including strategy, PR, digital, creative content, social media and sponsorship. In a statement, the company says it’s already teed up a strong list of clients including Jamie Oliver restaurant Group Australia, Fairfax’s City2Surf and Good Food Month, Merivale, Diageo World Class cocktail Week, Accor Hotels and Grill’d.
The founders, El-Bayeh and Gibbs, both previously worked together at Merivale. El-Bayeh joined the luxury events company in 2011 first as group venue marketing manager, before being promoted to commercial development manager then executive-level marketing director in 2015. Prior to this, he spent 10 years in the hospitality industry working in marketing roles at Keystone group and The Palace Group.
Gibbs was publicity manager for Merivale between February 2013 and January this year, having formerly worked as an account manager at LD Communications in the UK across events such as Live Nation, AEG Live and The Rolling Stones. Prior to this, she was senior publicist for Sally Burleigh Public Relations in Sydney from 2006 – 2010.
“To achieve meaningful audience engagement requires thorough strategy and storytelling across all marketing touchpoints,” El-Bayeh said in a statement. “This is where Example is uniquely positioned to deliver real value for clients, creating distinctive campaigns that are innovative, cost effective and as meaningful as they are headline worthy.”
Example has also recruited Andrew Cavallaro, the former marketing director and commercial manager for GTI Tourism, as a marketing specialist to join the team. He spent several years in the UK working as senior marketing account manager for MDS, before running his own practice.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.