Stories by Azadeh Williams

The majority of marketers are focusing on customers to drive revenue but failing to engage with CEOs in their organisations along the journey, a recent report found.

Global businesses serious about getting noticed through the noise of digital, mobile and social are turning to location-based marketing more than ever before. But Australian businesses still show an alarming level of complacency, according to SweetIQ founder, Mo El Barachi.

The notion of sales and marketing as separate entities is fast becoming a thing of a past. But while there are significant benefits in closer alignment, experts agree it will require a radical shift in thinking from the executive suite before B2B businesses have sales and marketing teams that function like a single, well-oiled machine.

Today’s fiercely competitive online shopping environment is driving more ecommerce businesses to find innovative and creative ways to attract and retain customers. One of these is VetShop Group, which is successfully leveraging the power of technology and a unique competitive event to drive digital engagement and boost sales.

Augmented reality and virtual reality trends are in the spotlight this week as both Redbubble and Pfizer Australia announce new technology capabilities to enhance both customer and patience experience.

Furniture brands trying to get noticed by online-savvy shoppers in today’s crowded retail marketplace need a robust marketing strategy. And that’s exactly what Icon by Design decided to build with its latest remarketing model.

Macquarie unveiled a new open online banking platform that offers customers control over their everyday banking data and the power to securely manage how they want to share it.

A new report from Integral Ad Science aims to provide a clearer picture of media quality trends amidst heightened concerns over brand safety, viewability, and ad fraud.

A drastic change in office layout and a fresh collaborative structure between HR and marketing has significantly boosted performance and created a genuine customer-centric culture at Hoyts, according to the cinema chain’s general manager of people, performance and culture, Jodi Paton.

More psychologists are now coming the tech space because they're trying to teach machines to become more social and sociable, according to BT’s head of customer insight and futures, Dr Nicola Millard.

Competition in the online retail space is a good thing and will drive innovation, but there’s no need to be afraid Amazon is coming to Australia, according to eBay Australia’s CMO, Tim MacKinnon.

A vast majority of Aussie SMEs are confident Amazon will not impact their business, a new report released by ReachLocal has found.

The CMO of realestate.com.au, says the property listing directory ​is taking serious leaps and bounds in its campaign and innovation strategies as part of its effort to boost customer engagement and stay ahead of its competitors.

Australian online small business lender Prospa announced Rebecca James as its new CMO, replacing Luke Targett who recently joined b2b software company Deputy as its new global marketing head.

A CMO needs to empower the marketing team to deliver measurable business outcomes or runs the risk of creating a herd of ‘digital operators’, eHarmony’s managing director, Nicole McInnes, claims.