By 2019, video is set to command an estimated of 80 per cent of all Internet traffic. To leverage this proliferation of video consumption, Adobe is integrating a new shoppable video platform in a bid to enhance the next generation in digital consumer interaction.
Research and development teams at large, traditional corporations are ill-equipped to rise to the challenge of digital Darwinism, a recent global report found.
As big data, cloud-based platforms and wearables infiltrate the e-commerce space, the pressure is on retailers to keep focus on what really makes the customer experience simple, seamless and relevant.
From humble beginnings on the Gold Coast in the 1970s, to growing global household name, Billabong’s brand journey has been about consistently evolving to meet customer needs. And its expansion into digital is no different.
A personalised approach that delivers tailored and relevant curated content will drive conversions and decrease unsubscribe rates for any mulit-brand retailer, claims vice president of marketing and analytics of Gilt Groupe, Welington Fonseca.
Facebook is set to launch a new feature that gives marketers the ability to create a more relevant ad experience for people on Facebook using their interests.
A recent report by the CMO Council reveals only 12 percent of marketers believe they have high-performance content marketing engines that are strategically programmed to target the right audiences with relevant and persuasive content.
Organisations must think more like customers and find their own procurement processes to better leverage brand awareness. Speaking at the Salesforce’s Future of Marketing in Sydney, head of product marketing, Derek Laney said brands like L’Oréal, Mattel and Room and board are achieving this greater customer engagement by using platforms that enable them to engage, listen and respond at every step, from advertising to mobile and social.
No longer heavily reliant on traditional television advertising, the fast food chain has turned to a more holistic digital strategy to capture the attention of the next generation of customers.
In a recent survey by IBM, CEOs from around the world confirmed creative thinking as the number one asset needed to capitalise on complexity and competency within their organisation. But are we doing enough to generate the right ideas?
A new jobs report has revealed an upward trend around rewards, salaries and recruitment for marketing professionals. But despite hot demand for talent, most marketers don’t feel budget allocation for project delivery is enough to deliver the best possible results.
Deloitte CMO, David Redhill, reveals how the professional services giant salvaged its organisational branding strategy through a culture of participation.
An upsurge in customer experience investment by Australian companies over the next three years will accelerate their digital transformation and pave the way for innovation, a new report claims.
Tyre, roadside assist and insurance company RAC has integrated eCommerce and Sitecore technology to support members finding, purchasing and booking their tyre replacement services at RAC Tyres.
The globally competitive landscape is putting pressure on organisations to find innovative and more rapid-fire ways to improve their products and service offerings. One principle and practice helping to achieve this is a sustainable agile environment. Keynote speakers at this year’s 2015 Agile Australia conference in Sydney revealed their top lessons around building a successful agile environment and culture.
