Stories by Azadeh Williams

Customer experience runs through so many different touchpoints, it’s time marketers take charge of the breadth of view of the organisation and break up silos that might exist, according to the Economist's Charles Ross.

Understanding the principles of engagement marketing to build sustainable relationships with customers requires a truly robust personalised and automated strategy.

When it comes to achieving greatness, marketers need to embrace more than just the five pillars of digital marketing transformation – participation, proximity, prediction, play and purpose. They need to embrace automation.

Experts on a panel discussion at the IAB Summit in Sydney, agree the pressure is on brands to better utilise consumer data technology to support advertising and marketing functions in order to increase viewability.

In a fast-evolving technological landscape, the pressure is on brands to maintain a relevant and timely digital marketing strategy. Speaking at IAB’s Summit in Sydney, LinkedIn’s Asia Pacific senior director of marketing, Olivier Legrand, said the key to leveraging engagement is to harness the ‘relevancy imperative’.

For those who love sports and live entertainment, Out and About Media and Marketing (OAMM), is set to enhance consumer engagement across the Australian stadium market with its new free ‘Connected Stadium’ mobile app experience.

With digital publishing becoming more globally competitive than ever before, media outlets are looking toward more innovative data management platforms to better understand their audience data and grow its customer base.

Gamification in marketing is rapidly growing around the world due to its ability to underpin user generated content creation, leverage our love of mobile and publish content with ease.

More brands than ever before are looking at augmented reality to re-shape their marketing strategies and leverage greater customer engagement in the face of mobile technology and wearables domination.

Over the last five years, a few key trends have started to emerge with respect to how organisations are operating and where the accountability lies.

The fast fashion industry is booming and in order to keep up with the growth, brands need to find new and efficient ways to up their bottom line.

Marketing is becoming dependent on customer evangelism and building ‘newsroom’ content strategies and campaign environments that can rapidly respond to changing consumer needs, according to Amaysim’s co-founder and one-time CMO, Christian Magel.

The pressure is on ecommerce fashion retailers to find creative ways to enhance the customer experience and inspire brand loyalty. The past few years has seen The Outnet’s digital marketing strategies revolutionise its level of engagement with customers on an international scale.

Many of Australia’s largest brands are coming up short in delivering the digital experiences their customers really want, a recent survey found.

In a radically changing digital marketplace, organisations are under more pressure than ever to create a transformational strategy that moves their brand and culture forward to meet and surpass customer expectations.