How service heterogeneity is impacting engagement
Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.
Why augmented reality could change the face of customer engagement
We investigate the brand opportunities by augmented reality as well as how several leading companies are already using this vibrant technology
More brands than ever before are looking at augmented reality to re-shape their marketing strategies and leverage greater customer engagement in the face of mobile technology and wearables domination.
Startups such as Blippar have already made significant inroads offering technology that lets users point their smartphones or tablets at objects, then watch as the screen unveils a 3D animation, game or graphic, bringing the object to life. But will AR capabilities really be the way of the future? We ask the experts if these new technology offerings are just a gimmick or offer real possibilities for marketers to lift their game.
Blippar CEO and co-founder, Ambarish Mitra, is confident augmented reality will eventually become bigger than the Internet itself. He says the high engagement factor stems from the fact that AR is so visual in nature, converging products into an interactive medium and offering discovery points and all the curiosity points in an everyday consumer’s journey.
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