We investigate the brand opportunities by augmented reality as well as how several leading companies are already using this vibrant technology
More brands than ever before are looking at augmented reality to re-shape their marketing strategies and leverage greater customer engagement in the face of mobile technology and wearables domination.
Startups such as Blippar have already made significant inroads offering technology that lets users point their smartphones or tablets at objects, then watch as the screen unveils a 3D animation, game or graphic, bringing the object to life. But will AR capabilities really be the way of the future? We ask the experts if these new technology offerings are just a gimmick or offer real possibilities for marketers to lift their game.
Blippar CEO and co-founder, Ambarish Mitra, is confident augmented reality will eventually become bigger than the Internet itself. He says the high engagement factor stems from the fact that AR is so visual in nature, converging products into an interactive medium and offering discovery points and all the curiosity points in an everyday consumer’s journey.
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Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
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In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
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So who then is correct? The Research or The skilled Digital people.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
