A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Leadership
It’s critical enterprises have a higher-level purpose which can be translated by the individual employees into their work to aid productivity and engagement, according to the founder and executive director of the Centre for the Future, Dr Richard Hames.
Leadership
Bega Cheese has expanded its product line-up and now moved into the honey aisle with the arrival of B honey, its 100 per cent Australian honey sourced directly from local beehives. And in the process, developed a high-tech bee hive to protect local honey bees.
Digital Marketing
Smart wearable devices, from smartwatches to health trackers, are giving brands interactive ways to communicate with customers and leading to new types of insights from real-time and location-based data. And with COVID-19, we could see new devices and services developing to address some of the emerging health and medical issues.
Digital Marketing
Scaling consumer trials on-premise, lifting product awareness and increased distribution are in the sights of South Australian beverages brand, Bickford’s Group, following a new partnership with fellow SA tech startup, Shouted.
Social Media
Online eyewear platform, Clearly, has embraced augmented reality (AR) Facebook advertising, claiming a first for shoppable ads with virtual try-on features on the social platform.
Digital Marketing
New Zealand company, Soul Machines, has raised US$40 million in series B investment to help with its quest to re-imagine how humans connect with machines.
Digital Marketing
One of the challenges of bringing any advanced technology to market is that it can sometimes be ahead of customers’ ability to use it. That problem is further compounded when the technology is capable of solving problems clients are not yet aware they have.
Digital Marketing
Australian consumers are known for their love of sport. But for any new team that wants to build an audience, establishing a brand among so much competing noise can be a difficult challenge.
Strategy
Adopting a freshly minted document and data extraction technology is enabling MYOB to tackle a whopping big customer pain point while improving SMB tax time compliance, its product chief says.
Digital Marketing
Taylor Swift doesn’t immediately spring to mind when thinking about facial recognition. Yet the Grammy award winning singer has reportedly used the technology at her concerts to identify stalkers.
Domino’s has launched a new AI-powered tool that scans, checks and grades every pizza before it goes out the door to ensure it matches its picture in all Australian and New Zealand stores.
Customer Experience Management
In an effort to get ahead of consumer behaviour, Starcom is undertaking an Australian-first ethnographic study into the connected home of the future.
Digital Marketing
Virtual reality (VR) is becoming a game changer in the events industry, pre and post event, said a leading events management company.
Digital Marketing
SXSW 2019 has confirmed the extent to which technology will impact every aspect of our lives in deep and profound ways. I’m 15 sessions in, spanning a range of topics from flying vehicles, smart cities, neuro-science, nano-technology, to how the CIA uses creativity to solve complex counter-terrorism challenges.
Strategy
UBank has launched its third artificial intelligence-based customer assistance offering and what it claims is the first digital human home loan application assistant.
Strategy
Bankwest customers to have adopted the financial institution’s Halo ring are now undertaking more than a quarter of their purchases via the wearable device.
Digital Marketing
The rise of embedded technology in consumer products has changed the very nature of brand building and could finally kill off advertising as we know it, P&G’s chief brand officer, Marc Pritchard, claims.
Digital Marketing
With organisations more focused on the consumer, and consumers demanding products that improve lifestyle while being socially responsible, CES 2019 has seen the launch of a number of smart products and devices that put the consumer firmly front and centre.
Digital Marketing
A fresh report on voice usage in Australia shows 1.35 million Australians now have a smart speaker with voice activated assistant at home, 200 per cent growth in just four months.
Social Media
CMO takes a look at 10 real-life examples of brands utilising new technologies such as augmented reality, NFC, facial recognition, 3D scanning and more to breathe new life into their campaigns
As many as 100,000 devices could be sold to the US Army, highlighting Microsoft efforts to target augmented reality at the enterprise level.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family
Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been