SXSW 2019 has confirmed the extent to which technology will impact every aspect of our lives in deep and profound ways. I’m 15 sessions in, spanning a range of topics from flying vehicles, smart cities, neuro-science, nano-technology, to how the CIA uses creativity to solve complex counter-terrorism challenges.
My head is literally spinning (but that may have been that last marguerite.)
Below is just a taste of some discoveries encountered at this year’s south-by:
Uber Air
Uber has partnered with NASA and Bell to create Uber Air, a vertical take-off and landing (VTOL) taxi service. Uber Air uses the Bell Nexus Air Taxi, a vehicle that has a hybrid-electric propulsion system with six tilting ducted fans designed to safely and efficiently carry passengers. What would normally be a two-hour drive, can now take just 18 minutes, and cost roughly the same as an Uber. The Bell Nexus will trial in Dallas and LA in 2020, with an expected full commercial rollout by 2023. It carries a pilot and four passengers.
Amazon Homes
Amazon has partnered with one of the US’ largest home builders (Lennar) to create smart homes that are engineered from the ground up to be connected, intelligent and autonomous. ‘Hey Alexa, let the dog out!’
Empathetic design
Advancements in empathetic technology will change product design profoundly. Chief scientist at Dolby Laboratories, Poppy Crum, explained how sensors armed with artificial intelligence (AI) can now detect how we are feeling via thermal infrared, micro-posture, breath analysis, pupil dilation, chemical pheromone secretions and voice analysis.
Connected devices will know more about us than we do. One-size-fits-all products will be a thing of the past as the product will personalise to the individual. This will transform the relationship we have with each other and with the spaces where we work, train, heal and live.
The impact on the health industry alone will be significant. Schizophrenia, MS, and Alzheimer’s can now be detected in advance by voice analysis. Heart disease can be detected in advance by breathing analysis. Technology will drive personalised medicine and treatment plans that are tailored to individuals. This will drive efficacy and efficiency in the health system and health outcomes.
Human machines
Machines are also increasingly thinking like humans. IBM Project Debater, for example, formulates a position on any given topic by scanning millions of data points, and then forming a compelling argument presented in a four-minute speech, and then a rebuttal. In many debates it has beaten champion debaters of the human variety.
With all of these discoveries it’s clear that technology is changing every aspect of human life; from travel, product design, to health and our homes. It’s not only changing how we do marketing, but what it is we will be marketing.
For CMOs, this means staying abreast of the technologies that could help you evolve your product, before your competitors do.
- Jason Davey is the head of digital for Ogilvy Australia.
Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
Anyone can become a victim of the sophisticated schemes set up by these scam websites. It's not about being smart; I don't consider mysel...
Mathieu Lecompte
ACCC takes Meta to court over scam cryptocurrency advertising
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players