“Relationships really matter. If you want to be successful in your business as a CMO, you have to have relationships outside of your team.”

Stronger commercial accountability, data and technology savviness, and the ability to better influence the company culture are significant changes CMOs have experienced in their roles over the last five years. And they’re striving to be braver and take more risks as a result.

Ruthless prioritisation, collaboration and embedding process are top of the list for Weploy's first sales and marketing chief, who takes up the reins this month.

​Innovation happens in the space within the mess, according to IAG’s director of human-centred design.

When you are battling a competitor valued at US$62.5 billion, any edge you gain may prove crucial in securing your position. Such is the situation for Sydney-based taxi booking service, Ingogo, which is tapping design thinking in order to compete in the broader point-to-point transportation market against US-based behemoth, Uber.

With customers being more time poor than ever before, the pressure is on service providers to provide quick, seamless solutions integrated with the latest in tech development.

The Victorian Taxi Association (VTA) has pounced on Uber’s ‘UberKittens’ promotion earlier this week with its own donation – this time, to Wildlife Victoria.

Uber is joining forces with Carnegie Mellon University to open a research center that will develop self-driving cars, expanding its business in a new direction and opening a potential rift with Google.

Gleaning insights from vehicle and customer data has been key to the growth of car sharing company, GoGet, according to its co-founder, Bruce Jeffreys.

A successful mobile strategy requires a fundamental rethink in the way a business operates, and can drive wider digital transformation across the organisation, according to Forrester Research.