Artificial Intelligence (Ai)

Digital Marketing

Why this startup is helping marketers defend against the dark arts

For Scott Edington, CEO at San Francisco-based AI startup, Deep Labs, techniques used to steer people away from their better judgement are what he refers to as dark patterns. And they have become something he and his team are keen to protect people from.

Strategy

How Quitline tapped this AI tool to re-engage lapsed quitters

“Quitline is always looking for new and innovative ways to engage and communicate with people who want to quit smoking or vaping,” Quitline manager, Lindsay Whelan, told CMO about its decision to adopt a new artificial intelligence (AI) tool.

Digital Marketing

DigiDirect uses personalised product data to drive revenue growth

With the desire to deliver personalised experiences crashing headlong into consumer privacy concerns, marketers are having to walk a fine line between extracting value from customer data while keeping them onside. But Australian independent speciality photographic store, digiDirect, has found a way to increase basket size by focusing personalisation initiatives onto something it already has complete knowledge of – its products.

Measurement & Analytics

Mate gets a hand with brand and customer decisions from SourseAI

Fast-growing, independent telco, Mate, has signed up with SourseAI to synthesise Mate’s customer data and combine it with market data. The results include defined audience segments, characterised personas and customer and market behaviour insights as the basis for a brand refresh, customer engagement strategies and product development.

Measurement & Analytics

How this AI startup is overcoming the challenges of cultural accents

US-based artificial intelligence startup, Sanas, has been working to unpick the nuances of accents to make communication easier for people from different backgrounds. That could have huge implications for any marketer who wants to improve customer experience through voice channels by helping both customers and staff be better understood.

Digital Marketing

Predictions: 10 technology trends in marketing for 2021

While 2020 might have been the year of accelerated digital transformation, marketers will have a host of other technologies on their radar in 2021. From artificial intelligence (AI) and IoT to mixed reality (MR) and robotic process automation, marketing leaders will increasingly tap technology to make informed, responsive decisions with tightened budgets and changing consumer behaviour.

Digital Marketing

Kmart launches AR-powered KBot

Kmart has launched an Australian-developed augmented reality (AR) tool, the KBot, with its latest home decor catalogue.

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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