These days, most marketers recognise customer experience (CX) is vital for a healthy, profitable brand. But while most marketers want to offer good CX, how best to go about it seems to be the sticking point.

UBank is embracing the industry shift to Open Data through a partnership with Australian fintech, Basiq, leveraging machine learning (ML) to give customers a more complete picture of their finances.

“If there are two sources of truth, there is no truth.” It’s a comment that screams common sense. Yet when you look at the state of the relationship between marketing and sales teams, it’s still not often the case, agrees Salesforce SVP and GM of Pardot, Michael Kostow.

Technology is changing faster than marketers can keep up, offering up a never ending land of promises. Increasingly, hard decisions need to be made regarding which technology to implement and whether it can be tied back to measurable marketing objectives. Technology for technology’s sake can wind up being a costly exercise with no point.

For most women, a bra is a very personal and rarely spoken about thing. So to use artificial intelligence (AI) for not only determining a better bra fit for women, but for personalising the marketing journey, could easily have flipped over the line from helpful to creepy.

Shifting to evolving and intent-based customer journeys, automated product recommendations and re-engaging dormant subscribers are just some of the ways leading retailers are tapping artificial intelligence (AI) to lift their customer strategies.

​For a provider of loyalty programs across some of the biggest brands in the world, it’s pretty important Aimia gets personalisation and customer engagement right.

Several Australian businesses including NAB, Commonwealth Bank, Telstra and Microsoft are trialling a series of eight principles aimed at driving more ethical use of artificial intelligence (AI).

In order for ​artificial intelligence (AI)​ to effectively engage with humans and keep their attention, they need to look more human-like, David Hanson, founder of Hanson Robotics, said today at CEBIT in Sydney.

All the latest martech and adtech news this week from ONE, Adobe, Falcon.io, Contentserv and Onedot, RRD and ActionIQ, Salesforce, Mailgun and ActivePipe

It is incumbent upon business leaders and Australian organisations to put diversity and the ethical implications of artificial intelligence (AI) at the heart of innovation if we’re to ensure the world’s third major disruptive force is harnessed for human good.

Technology is an enabler but it’s ultimately humans who dream and make the decisions that create positive – or negative – tech-fuelled innovation.

Taylor Swift doesn’t immediately spring to mind when thinking about facial recognition. Yet the Grammy award winning singer has reportedly used the technology at her concerts to identify stalkers.

​Metcash has implemented Complexica's AI-powered Promotional Campaign Manager (PCM) to bring a little more ‘smarts’ to its promotional and retailer profitability.

“Focus on your customers”, Warren Buffet reportedly said. Savvy marketers take note: The renowned investor’s advice is borne out by the latest CX research from Forrester. According to the analyst firm’s 2018 Australian Customer Experience Index, emotion has a bigger impact on brand loyalty than ease or effectiveness and is the critical piece in becoming a standout CX leader.

​The new CMO of Nearmap, Harvey Sanchez, has got a big job to do. But then, Nearmap itself could be said to have the biggest job of all, given to date it has performed analysis on over one million square kilometres of imagery across Australia and the US, which constitutes about 80 million properties, and is performing more every day.

Salesforce has identified the top five B2B marketing trends for 2019 at its Connections conference in Chicago this week, as well as launching new Einstein AI enhancements to Marketing Cloud.​

Nearmap has unveiled streaming 3D online and previewed artificial intelligence (AI) technology which could be a game-changer for marketers.

​The Government is looking to AI as the next step in its Digital Transformation Strategy.

​Where human outcomes are the goal, black box algorithms should not be allowed, said a data scientists from the University of Sydney.

SXSW 2019 has confirmed the extent to which technology will impact every aspect of our lives in deep and profound ways. I’m 15 sessions in, spanning a range of topics from flying vehicles, smart cities, neuro-science, nano-technology, to how the CIA uses creativity to solve complex counter-terrorism challenges.