Strategy
Companies looking to automate all their customer experience using artificial intelligence (AI) or machine learning are likely to fail at delivering the seamless, post-channel CX experiences customers want.
Digital Marketing
Salesforce has debuted fresh Google integrations along with machine learning-powered capabilities across its Marketing, Service and Commerce Clouds as part of efforts to improve the way brands build connected customer experiences through its platforms.
CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...
This new editorially-led research program, Australia’s Digital Marketing and Customer Experience Maturity, was produced by ...
A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.
At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.
I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
E-mail automation is a wonderful thing, especially for digital marketing. It's interesting to see how these tools are becoming more and m...
Claudia Evans
How email marketing automation is helping this Aussie electrical wholesaler enter the digital age
Machine learning represents the future for digital marketing. I'm glad that there are strides being made in this direction and that even ...
Claudia Evans
Looker eyes benefits of machine learning to connect with customers
I read you post full. It's really good .
Yusuf
Salesforce ups the Marketing Cloud ante with Datorama acquisition
Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...
Jordan Samuil
Village Roadshow partners with Lion for pourage rights and promotional partnership
This is very good news for Australian SMEs as ActiveCampaign is an very powerful marketing automation / email marketing tool that costs a...
Lawrence
SMB marketing automation provider sets up Asia Pac HQ in Sydney