Emerging Technology

Leadership

Expert panel: Australia must innovate or bust

Artificial intelligence, robotics, and the Internet of Things will place increasing pressure on job security, forcing companies to rethink the way they upskill staff and effectively manage talent, according to a panel of experts at ad:tech Sydney 2017.

Digital Marketing

Interview: The business case for mixed reality in marketing

The launch of Microsoft’s Hololens holographic technology and accompanying headset in early 2015 was proclaimed by industry pundits as a technology for marketers to watch because of its ability to change the way consumers interact with brands and products.

Digital Marketing

How facial recognition is prompting a new way of marketing innovation

You’ve pulled up outside a property from your preferred hotel chain, ready to check in for the night. You’re a stranger in a new city, but the concierge greets you personally and by name. Before you know it, you’re handed your keys and are heading to the elevator. Check in is complete. It’s a scenario that’s not so far from reality thanks to advances in technology for facial recognition in crowded situations.

Digital Marketing

What customer-facing innovation looks like at Neiman Marcus

Beacons, 3D imagery, mirrors that play back what a consumer looks like in real-time and RFID tagging are just some of the digital-led capabilities being introduced by Neiman Marcus’ innovation team to the in-store experience.

This is Microsoft's vision of a holographic office

Microsoft showed off a demo of how the HoloLens could be used in a business context at its Worldwide Partner Conference on Monday, aiming to attract interest from the developers and integrators in the audience.

Leadership

IBM CEO: Cognition is the next big business disruptor

In just five years, every important decision made by businesses will be aided by cognitive systems that understand, learn and augment our decision making, according to IBM’s chairman and CEO, Ginni Rometty.

Social Media

Why conversational commerce is going to reshape customer engagement

Conversations have always been at the heart of customer service and brand engagement. But the proliferation of digital technology, mobile devices and now messaging apps have brought a new age of direct commerce to life, making it possible for brands to engage in more personalised dialogues with customers anywhere and anytime.

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Great e-commerce article!

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The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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