The 15 most-common persuasion mistakes
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
Digital Marketing
Companies that want to engage customers with wearables, but are worried about privacy issues, should run pilots with their employees first, a Forrester analyst has said.
Digital Marketing
Microsoft wants to bring machine learning and the power of predictive analytics to the masses with its new Microsoft Azure Machine Learning service, which it announced today.
Digital Marketing
Today, CRM and cloud giant Salesforce.com announced the Salesforce Wear Developer Kit, a set of resources designed to help the company's 1.5 million developers experiment with and build applications for a variety of popular wearable devices, including smartwatches, smartglasses, smart armbands and biometric authenticators.
In Sony's version of the future, wearables will be an extension not only of smartphones, but of game consoles too.
Google is developing a new tablet with advanced vision capabilities that can be used to capture 3D images.
Leadership
Marketers who are using measurement concerns to avoid allocating budget to mobile marketing are failing to help their organisations embrace one of the biggest changes ever to occur to consumer engagement.
Four years have passed since augmented reality apps for smartphones started appearing in app stores for consumer use, but the trend has been slow to catch on.
You've heard the term and probably read stories about smart homes where the toaster talks to the smoke detector. But what makes it all connect? When will it become mainstream, and will it work? These frequently asked questions help explain it all.
Digital Marketing
Dick Tracy soon won’t be the only one with a fancy watch. Tech companies are developing wearable computing devices for the masses, opening a new channel for marketers to reach customers and collect their data.
Apple's iBeacon location sensing technology, based on the Bluetooth radio in your iPhone, promises to personalize the world around you. For users, this increasingly popular technology changes the question of "Where am I?" into the announcement "Here I am!"
You pull into your driveway, put your car in park, and close the garage. At this point, you fumble for your keys, feel along the wall for the light switches, and adjust the thermostat--but what if your door unlocked, lights turned on, and the house was set to a comfortable temperature before you even walked through the door? This is the very near future: the Internet of Things.
Intel wants to bridge the gap between the virtual and real worlds with the help of 3D webcams, which the company hopes will replace the mundane 2D cameras in laptops and tablets by the second half of this year.
Social Media
Australian retailer, Glue Store, is claiming a digital and social first by allowing consumers to purchase goods showcased on TV in real-time via Twitter.
Digital Marketing
Think of the situations when knowing customers' moods, attitudes, and personalities could improve your ability to serve them. Beyond Verbal, an Israeli startup, has developed a cloud platform that uses efficiency, cooperation, and composure engines to extract more than 400 variants of moods by listening to a person's voice.
Digital Marketing
News of Tesco’s plan to deploy face recognition technology to deliver targeted advertising to UK customers has raised fresh questions around how Australian marketers can use emerging data-driven methods and still comply with new consumer privacy laws.
Digital Marketing
Samsung gets criticised for copyingApple's design techniques,colour choices, and even unannounced products, but the iPhone maker isn't the only company Samsung is willing to imitate. The Korea-based electronics maker has apparently set its sight on creating its own version of Google Glass.
If you're afraid the future of touch-enabled smartphones, tablets, and PCs are going to rip your keyboard from your cold, dead hands, fear not.
Leadership
Marketing is going through its own industrial revolution and brands will need to change their approach to content, digital and data if they’re to remain part of the customer’s new decision making process, an industry expert claims.
Social Media
Social networks are becoming a dime a dozen. Most are endless variations of the same social sharing theme, and few of them are interesting. But Hi is different. In the social-startup Mad Libs game--"It's like Airbnb for boats" or "It's like Twitter for cats"--Hi is like Instagram for writers.
Social Media
Digital is not just a strategy but actually reshaping business by disrupting the way Australian organisations innovate and interact with customers, Deloitte Australia’s digital leader claims.
Put your hands in the air - Intel has made another major push into the world of touch-free computing. The chipmaker has confirmed that it bought Israel-based Omek Interactive, a gesture-recognition firm. Omek (which means 'depth' in Hebrew) offers gesture-recognition products for computer and software makers that can track full-body movements as well as finer detail hand and finger gestures.
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As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.
Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.
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Harry
How JobAdder's CMO is bringing the human truth to B2B rebranding
So many words, so little business benefit.
Brett Iredale
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vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
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Munstar Cook
How Super SA put customers at the heart of its digital transformation
Its a informative post thanks for sharing
Galaxy Education
The people and process smarts needed to excel in omnichannel retailing