The 15 most-common persuasion mistakes
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
Social Media
A wearable device called the Sociometric Badge can be used to track people's social activity at work, with an eye to helping companies boost collaboration and communication.
Digital Marketing
The head of partnerships for Google Cardboard says compelling content will ultimately make virtual reality succeed, and he encourages innovative individuals to get going on creating immersive and unique VR experiences.
Digital Marketing
Researchers in Singapore began a two-year trial this week of a smartphone app that attempts to use artificial intelligence to influence the real world decisions of users.
Signals is a new textual analytics platform that aims to help users in businesses of any size crunch a wide variety of data without having to rely on highly trained data scientists or IT experts for help.
Accenture says it is committing a significant portion of its global research and development to artificial intelligence and is opening a new Accenture Technology Lab and Centre for Innovation in Dublin, Ireland.
Social Media
Striving to keep up with the increasing demands of delivering users' News Feeds, Facebook is pressing hard to advance artificial intelligence.
Digital Marketing
Australia Post could invest $100 million in the next few years in emerging local ecommerce businesses as part of efforts to drive innovation in digital services for its customers.
Digital Marketing
Behavioural research firm, Gateway Research, claims to have completed the world’s largest single store eye tracking study across 300 Australian shoppers in partnership with Nestle and Woolworths.
Digital Marketing
For as long as companies have been selling online, they have struggled to match the offline world’s ability to have someone stand alongside the buyer to walk them through a product’s features and benefits. US-based collaboration software maker, Citrix, believes it has found the next best thing, thanks to technology from startup company, WalkMe.
Technology is shifting to intelligent machines with a capability to reason, said IBM Chairman and CEO Virginia Rometty at Gartner's Symposium ITxpo. These machines won't replace humans, but will augment them. It is a technology that will transform business, she said.
Digital Marketing
Nissan's latest concept car will pass the digital cool test but it won't do much to stop distracted driving: the entire dashboard is one huge display on which drivers and passengers can post anything.
Digital Marketing
More brands than ever before are looking at augmented reality to re-shape their marketing strategies and leverage greater customer engagement in the face of mobile technology and wearables domination.
Digital Marketing
IBM has Watson. Now Israeli startup, Adgorithms, has Albert. And while Albert has been trained to execute large-scale digital marketing campaigns more effectively than humans, he is not out to take your job – at least not yet.
Facebook, owner of virtual reality gaming company Oculus, has inked a deal to buy gesture-control and computer-vision company Pebbles Interfaces.
Digital Marketing
Google is getting ready to roll out its own Bluetooth-based beacon technology, letting apps and web services pinpoint your exact location.
Digital Marketing
Tourism and Events Queensland has launched a virtual reality experience showcasing Brisbane’s winter sights and experiences to Sydney and Melbourne consumers.
Social Media
A social media analytics platform aimed at helping marketers better understand ROI from social programs and optimise activities has won this year’s The Big Pitch startup competition.
Digital Marketing
Thanks to the rise of more affordable, accessible and sophisticated headsets from Oculus Rift, virtual reality is becoming an incredibly immersive way for brands to engage consumers and customers. Here, we highlight 10 recent examples of virtual reality in action during marketing campaigns and programs to see just how dynamic and creative usage can be.
Social Media
Virtual reality and 3D effect videos across Facebook and Instagram are two ways AMP Capital Shopping Centres is embracing technology innovation in its brand and engagement programs.
Digital Marketing
Augmented reality (AR) is no longer reserved for gamers and gimmicks, it has become a powerful marketing tool, offering the ability to literally reshape the way brands interact with, monitor and track customer engagement.
Digital Marketing
Music identifying app, Shazam, says its new visual recognition functionality transforming static images into dynamic pieces of content will help brands better engage with mobile consumers.
CMO’s State of CX leadership survey is a new annual research initiative gauging the state ...
There’s no doubt we’re in the midst of a digital-first economy, fuelled by data and ...
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.
Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.
As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...
Harry
How JobAdder's CMO is bringing the human truth to B2B rebranding
So many words, so little business benefit.
Brett Iredale
How JobAdder's CMO is bringing the human truth to B2B rebranding
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...
Munstar Cook
How Super SA put customers at the heart of its digital transformation
Its a informative post thanks for sharing
Galaxy Education
The people and process smarts needed to excel in omnichannel retailing