More brands than ever before are looking at augmented reality to re-shape their marketing strategies and leverage greater customer engagement in the face of mobile technology and wearables domination.

IBM has Watson. Now Israeli startup, Adgorithms, has Albert. And while Albert has been trained to execute large-scale digital marketing campaigns more effectively than humans, he is not out to take your job – at least not yet.

Facebook, owner of virtual reality gaming company Oculus, has inked a deal to buy gesture-control and computer-vision company Pebbles Interfaces.

Google is getting ready to roll out its own Bluetooth-based beacon technology, letting apps and web services pinpoint your exact location.

Tourism and Events Queensland has launched a virtual reality experience showcasing Brisbane’s winter sights and experiences to Sydney and Melbourne consumers.

A social media analytics platform aimed at helping marketers better understand ROI from social programs and optimise activities has won this year’s The Big Pitch startup competition.

Thanks to the rise of more affordable, accessible and sophisticated headsets from Oculus Rift, virtual reality is becoming an incredibly immersive way for brands to engage consumers and customers. Here, we highlight 10 recent examples of virtual reality in action during marketing campaigns and programs to see just how dynamic and creative usage can be.

Virtual reality and 3D effect videos across Facebook and Instagram are two ways AMP Capital Shopping Centres is embracing technology innovation in its brand and engagement programs.

Augmented reality (AR) is no longer reserved for gamers and gimmicks, it has become a powerful marketing tool, offering the ability to literally reshape the way brands interact with, monitor and track customer engagement.

Music identifying app, Shazam, says its new visual recognition functionality transforming static images into dynamic pieces of content will help brands better engage with mobile consumers.

Now that the Apple Watch is finally out in the wild, millions will be experiencing the next big thing for user interfaces. Call it "haptics plus."

Wondering what comes next after PC and mobile connectivity? Then ponder no longer: The future of the Internet is everything.

U.S. start-up Leia is demonstrating its 3D holographic display technology at Mobile World Congress, promising a chance to see what mobile holography is all about.

The smartwatch market could become a bit more colorful in the coming months.

Uber is joining forces with Carnegie Mellon University to open a research center that will develop self-driving cars, expanding its business in a new direction and opening a potential rift with Google.

If you buy a car during the next five years, there's a good chance it will have a wireless network connection that will enable a myriad of mobile services.

CMOs should be paying close attention to Microsoft’s new HoloLens technology as it is set to change the way consumers interact with brands, industry pundits claim.

When Google has said it would end its Explorer program for Glass and stop selling the current version to consumers, a few premature obituaries were written for the head-worn device.

For the smartwatch industry, the 2015 Consumer Electronics Show has served as a sort of massive strategy meeting to figure out how to turn the wristwatch into a technology device.

Questions abound over how Apple's Watch will function when it's released later this year. But here's one feature: It will be able to serve ads, based on the location of wearers and their purchases.

Virtual reality isn’t just for gamers. The emergence of inexpensive VR headsets such as Oculus Rift has created an opportunity for marketers to build an interactive 3D brand experience that truly engages the consumer’s senses.